A bit about the role
As Content Director, you will shape the editorial vision and content strategy for Bett USA, ensuring every program delivers valuable insights, inspires innovation, and attracts senior decision-makers from across the education landscape. Working closely with industry leaders, partners, and internal stakeholders, you will curate world-class agendas, identify emerging trends, and build influential communities that position our events at the centre of the edtech conversation.
This role reports to: SVP Events, Global Ventures
As part of your job, you’ll:
- Lead the content strategy and editorial direction across the brand, ensuring programs remain relevant, commercially valuable, and market-leading.
- Design and develop compelling conference agendas that address the key challenges, opportunities, and trends shaping the education sector.
- Identify, recruit, and manage high-profile speakers, industry influencers, and thought leaders from leading education institutions, educational organisations and edtech companies.
- Build and maintain strong relationships with senior industry stakeholders to ensure content remains informed by market needs and emerging trends.
- Collaborate with marketing teams to create content that drives audience acquisition, engagement, and event registrations.
- Partner with commercial and sponsorship teams toidentifycontent-led partnership opportunities whilemaintainingeditorial integrity.
- Conduct ongoing market research, competitor analysis, and audience feedback reviews to inform content strategy and event development.
- Lead and mentor content team members, fostering a culture of creativity, collaboration, and continuous improvement.
- Oversee the production of event content, including keynote sessions, panel discussions, workshops, roundtables, and networking formats.
- Represent the business externally as a trusted industry voice, moderating sessions, hosting speakers, and building relationships within the education community.
Here’s what we’re looking for from you:
Experience Required
- Editorial Leadership – Proven experience developing content strategies, conference programs, or editorial products for B2B events, media, or industry communities.
- Industry Knowledge – Strong understanding of education sector, including education technology trends.
- Speaker & Stakeholder Management – Demonstrated ability to engage and influence senior executives, thought leaders, and industry partners.
- Strategic Content Development – Ability to translate market insights into compelling content themes, agendas, and audience experiences.
- Leadership & Team Management – Experience leading, mentoring, and developing high-performing content or editorial teams.
- Communication & Presentation Skills – Excellent written, verbal, and public-speaking skills, with confidence representing the brand at industry events and engaging with senior stakeholders.
A bit about the division
Global Ventures is Hyve’s dedicated accelerator unit which launches new events and supercharges new ventures. This is where event launches are born and new products are accelerated, powered by obsessive customer focus, rapid experimentation, simple decision-making and entrepreneurial energy.
A bit about us
We’re Hyve - organiser of the world’s fastest-growing and most forward-thinking B2B events. As the chosen event partner to many of the world’s leading companies, our platforms play a critical role in their strategies - helping them enter new markets, accelerate growth and connect with the people who matter most.
Our portfolio features some of the world’s leading events in sectors like ecommerce, healthcare, edtech, and fintech. We’re growing fast with an entrepreneurial culture that empowers big ideas and quick action, plus an ambitious acquisition strategy bringing exciting new events into our mix.
Alongside our market-leading events, we’re building tech and data-driven products that supercharge connections – from one-to-one meeting programs and curated table talks to year-round engagement platforms.
Whatever your role, you’ll join a global team redefining how industries connect, collaborate, and grow – working with some of the most talented people in the business.
Think that sounds good? Wait until our talent acquisition team tells you about the culture.
A bit about you
First things first: whatever your background, beliefs or ambitions, there’s a culture of belonging at Hyve — and everyone is welcome. The question isn’t where you’ve come from, but where you want to go.
You’ll thrive here if you’re curious, collaborative and not afraid to challenge convention. We look for people who take pride in what they do, who are excited by change and always moving forward. The kind of people who stay open, keep learning, and look for better ways to make an impact.
Our shared behaviours guide how we work: we dare to do things differently, own our work, embrace collaboration, stay true to ourselves and others, and remember that optimism wins.
If that sounds like you, you’ll fit right in.
The benefits:
- The salary band for this position is $100,000 - $120,000 based on experience
- This position will be eligible for a competitive bonus structure
- Full medical, dental, and vision package to fit your needs
- Retirement plan with company match (401K)
- Competitive vacation policy
Hybrid work
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Ready to make some great experiences? Your Hyve adventure begins with one click-Apply now! 