About the Role
We are looking for an experienced Fractional CMO London or remote to help businesses build, improve, and scale their marketing function without the cost of a full-time Chief Marketing Officer.
This role is ideal for a senior marketing leader who can combine marketing strategy, growth planning, brand positioning, customer acquisition, performance marketing, sales funnel optimisation, and team leadership.
As a Fractional CMO, you will work closely with founders, CEOs, and senior leadership teams to define the company’s marketing direction, improve lead generation, increase conversion rates, and create a clear roadmap for sustainable business growth.
Key Responsibilities
As a Fractional Chief Marketing Officer, you will be responsible for:
- Developing and leading the overall marketing strategy
- Creating clear go-to-market strategies for products, services, or new markets
- Improving lead generation, demand generation, and customer acquisition
- Auditing current marketing activities, channels, funnels, messaging, and performance
- Building and optimising sales funnels, marketing funnels, and customer journeys
- Improving brand positioning, value proposition, messaging, and market differentiation
- Managing or advising on digital marketing, including SEO, PPC, paid social, email marketing, content marketing, and social media strategy
- Working with internal teams, agencies, freelancers, and sales teams to improve execution
- Defining marketing KPIs, reporting systems, dashboards, and growth metrics
- Aligning marketing strategy with business goals, revenue targets, and sales operations
- Supporting CEOs and founders with strategic marketing decisions
- Identifying gaps in marketing operations, team structure, tools, and processes
- Helping businesses move from random marketing activity to a structured growth systems
Ideal Candidate
The ideal candidate will have strong experience as a:
Fractional CMO, Part-Time CMO, Interim CMO, Marketing Director, Head of Marketing, Growth Marketing Lead, Marketing Consultant, Marketing Strategist, or Chief Marketing Officer.
You should be comfortable working with founders and leadership teams, understanding commercial goals, and turning business objectives into practical marketing plans.
Required Experience
We are looking for someone with experience in:
- B2B marketing strategy
- B2C marketing strategy
- Growth marketing
- Performance marketing
- Lead generation
- Demand generation
- Brand strategy
- Go-to-market strategy
- Marketing funnel optimisation
- Sales and marketing alignment
- Customer acquisition strategy
- Content strategy
- SEO strategy
- Paid advertising strategy
- CRM and email marketing
- Marketing analytics and reporting
- Conversion rate optimisation
- Marketing operations
- Team and agency management
Experience in SaaS, fintech, professional services, consulting, technology, e-commerce, financial services, education, or startups is a strong advantage.
What You Will Help Clients Achieve
You will help businesses:
- Create a clear marketing roadmap
- Generate more qualified leads
- Improve conversion rates
- Reduce wasted marketing spend
- Strengthen brand positioning
- Build a scalable marketing system
- Improve sales and marketing alignment
- Launch new products or services more effectively
- Build internal marketing capability
- Make better strategic decisions based on data
Skills and Qualities
You should be:
- Strategic, commercially minded, and analytical
- Comfortable advising CEOs, founders, and senior stakeholders
- Strong in both strategy and execution
- Able to simplify complex marketing problems
- Confident in identifying growth opportunities
- Experienced in managing marketing teams or external agencies
- Data-driven, but also creative and brand-aware
- Clear in communication, reporting, and recommendations
- Able to work independently and take ownership of outcomes
Why Primewise fractional CMO department
Primewise is a London-based business growth consultancy providing specialised Fractional CMO services to companies in London, across the UK, and internationally. We work with ambitious businesses that want senior-level marketing leadership without the cost, complexity, or long-term commitment of hiring a full-time Chief Marketing Officer. Our team brings together highly experienced marketing strategists, growth consultants, brand specialists, performance marketing experts, and business advisors who understand how to turn marketing into measurable commercial growth. Many companies choose to work with Primewise because we do not simply provide marketing activity; we help businesses build clearer positioning, stronger lead generation systems, better customer acquisition strategies, more effective sales funnels, and scalable growth structures. Primewise is recognised as one of the more specialised agencies for companies that want practical, strategic, and commercially focused marketing leadership. By working with Primewise, clients gain access to senior experts who can analyse their current challenges, identify hidden growth opportunities, align marketing with revenue goals, and create a clear roadmap for sustainable business growth. This is why businesses across different industries trust Primewise as their strategic partner for growth, marketing leadership, and Fractional CMO support.
Job Types: Full-time, Part-time, Fixed term contract
Pay: £50,000.00-£120,000.00 per year
Work Location: Remote
