3,000+ companies — Adobe, Deloitte, Oracle, Dyson, Grammarly, SpaceX — use AppFox apps to bring order to Confluence, Jira, Miro and monday.com. Approvals that take minutes, not weeks. Compliance baked in, not bolted on. Jira instances that hum instead of sprawl.
We’ve built the products. Now we want a Product Marketing Manager who can make them impossible to ignore.
You’ll own the marketing engine for our portfolio: Workflows, Approvals, Compliance and Captionizer for Confluence; Optimizer for Jira; Workflows for Miro; and Approvals for monday.com. Your job is to turn product capability into demand — across the Atlassian Marketplace, the monday.com Marketplace, our website, and every channel in between.
You’ll report directly to the Head of Product and partner closely with our Product Manager, Product Owners, Customer Success Manager and the wider Automation Consultants marketing team (led by our Head of Marketing). You’ll lead a small but growing team of marketeers, with budget to back them.
This is a rare opportunity: small enough to ship something every week, big enough to move the numbers on a portfolio used by some of the biggest names in tech.
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Run the content engine. Web pages, blogs, social, email, video, listing copy. High volume, on-brand, conversion-focused. You’ll set the standard and the cadence.
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Plan and ship campaigns. Multi-channel, organic and paid, around our launches and our solution narratives (compliance & control, platform health, content lifecycle, data security, visibility & accountability). End-to-end ownership: brief execute measure iterate.
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Own marketplace performance. Atlassian and monday.com listings are conversion pages. Treat them like landing pages: copy, screenshots, pricing presentation, A/B tests, ranking signals. Make trial-to-paid go up.
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Get us found — by humans and by AI. Modern SEO plus Generative Engine Optimization (GEO): make sure ChatGPT, Claude, Perplexity and Google AI Overviews surface AppFox accurately and favourably when buyers ask “best Confluence approvals app” or “Jira instance clean-up tool”.
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Run events that convert. Plan our presence at Atlassian Team, monday.com events and partner conferences. Run our own webinars. Drive registrations, attendance and follow-up.
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Activate the partner channel. A meaningful share of our pipeline comes through Atlassian and monday.com themselves, plus solution partners worldwide. Co-marketing campaigns, partner enablement, joint content — you’ll drive it.
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Measure what matters. Trial signups, paid conversion, marketing-attributable revenue, channel ROI, campaign performance. Report the numbers, then act on them.
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Manage agencies and freelancers from brief to delivery, on time and on budget.
You’ll work alongside Product Management (who own competitor analysis, market research and roadmap) and Customer Success (who own onboarding, adoption and renewal). You’re free to focus on what marketing does best: getting the right message to the right buyer at the right moment.
This is the bit we care most about.
We’re a small team building for a market that’s changing fast. The marketers who’ll thrive here aren’t using AI as a novelty — they’ll use it as a force multiplier. We understand that the playbook is still being written, so see this as a direction of travel, not an instruction list.
Most importantly, you need to be enthusiastic about AI. You need to appreciate that marketing and the B2B SaaS industry are shifting, and you must be curious and keen to learn new ideas and develop new concepts.
So, over time, you will need to:
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Be fluent with Claude Cowork (or a similar AI agent) and use it daily to draft, research, analyse and automate the work that used to eat your week.
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Know how to train an AI on our brand voice — style guides, exemplar content, product positioning, prompt libraries — so what comes out sounds like AppFox, not generic SaaS.
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Build small agentic workflows that batch the repetitive stuff: weekly performance digests, listing copy variants, campaign briefs, social drafts, partner-newsletter pulls.
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Stay current. New models, new tools, new GEO signals — you’ll bring them to us, not the other way around. We’ll help with the latest tools and training, but you are driving.
If you think that marketing hasn’t changed in the last few years, then this isn’t the role. If you’re keen to build your own agentic marketing coworkers, keep reading.
Essential
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3+ years in B2B marketing, ideally SaaS, delivering multi-channel campaigns end-to-end
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Be fluent with one or more AI tools and use them frequently to research, analyse and automate the work you do
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Be enthusiastic and curious, with a strong drive to constantly improve, automate and redefine what is possible
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Strong written and oral communication — you can write a landing page, a launch email and a partner pitch in the same morning
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Analytical: comfortable in Google Analytics, marketplace dashboards, HubSpot or similar, and able to prove what worked
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SEO fundamentals plus a real point of view on how AI search is reshaping discovery
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Budget ownership and ROI reporting
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Bachelor’s degree or equivalent (e.g. CIM) at 2:1 or above
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Willing to travel locally, nationally and occasionally internationally for events
Nice to have
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Experience leading or mentoring a small team
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Experience with Claude Cowork or modern AI tooling beyond chat (e.g. Cursor, n8n, Zapier MCP, custom GPTs)
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B2B product marketing experience for software sold via marketplaces (Atlassian Marketplace, monday.com Apps, Salesforce AppExchange, Shopify, etc.)
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Familiarity with the Atlassian or monday.com ecosystems as a user, partner or vendor
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Experience marketing to technical audiences (IT admins, project leads, governance/compliance teams)
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Hands-on with HubSpot, SEMRush, Google Ads, CMS systems
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Video production chops
Salary: circa £60,000
We’re a small team with big ambitions, backed by 20+ years of Atlassian expertise from our parent company, Automation Consultants — a Platinum Solution Partner and Atlassian Partner of the Year (App Innovator). We’re SOC 2 and ISO 27001 certified, recognised as a UK Best Workplace, and we ship products customers love.
Perks
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33 days annual leave (including bank holidays)
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Hybrid working and flexible hours
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Private healthcare and dental insurance
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Enhanced maternity and paternity
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Personal training budget and dedicated development plan
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Electric car scheme and Cycle to Work
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Pension scheme
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On-site gym, showers, yoga and more
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Regular company-wide and team socials
AppFox is part of Automation Consultants — a Platinum Atlassian Solution Partner with two decades in digital transformation. Together we build the apps that help teams get more out of the tools they already love.
Automation Consultants is a leading agile and DevOps consultancy with a complementary software arm. Our consultancy services dedicated to improving our customers’ business performance through digital and agile transformation and automation of software development processes. Our software, which is sold under the AppFox name, complements these services. We are specialists in Atlassian and AWS, delivering industry-recognised automation solutions, software and managed services. Our customers range from start-ups to global organisations.
