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Paid Search Manager

I-COM -
Manchester

Apply Now

Job details

Permanent | Full-time

Benefits

Cycle to work scheme
Company events
Flexible schedule
Referral programme

Qualifications

Jira
Digital analytics tools
Google Tag Manager
Performance reporting in digital marketing
Lead generation
Pay-per-click advertising platforms
Conversion optimisation
Search advertising
Paid social media advertising campaigns
PPC search campaigns
Multi-channel digital marketing campaigns
AI
PPC Campaign Management
Communication skills
Business lead generation
Analytics

Full job description

Full Time, Permanent

We are looking for a PPC / Paid Search Manager to support and grow our lead generation client base as part of the Paid Media team, as we enter an exciting new phase of growth. This is an opportunity for a talented and driven PPC specialist to make a real impact across B2B and B2C campaigns, working with industry-leading tools and platform partners.

About You

As an employee-owned business, we are looking for a PPC / Paid Search Manager to support and grow our lead generation client base as part of the Paid Media team, as we enter an exciting new phase of growth. This is an opportunity for a talented and driven PPC specialist to make a real impact across B2B and B2C campaigns, working with industry-leading tools and platform partners.

Experience in a paid focused role (agency or in-house), with a strong focus on lead generation on Google Ads. Must have up-to-date Google certifications.

A data-led thinker with proven success in delivering high-quality leads and measurable ROI

A strong communicator - with team members and clients.

Experience with GA4 and GTM is essential.

Experience with CRO tools and tests as well as landing page optimisation.

Meta and Linkedin paid experience is highly desirable.

Key Responsibilities

About the role

Work with the Client Services Manager as Lead on all Paid search activity - setting strategy, managing delivery and communicating changes and success. Always with a growth mindset.

Confidently analyse campaign performance using GA4, platform analytics, and CRM data to identify trends, opportunities, and create forecast guidelines.

Run highly effective campaigns, with ongoing optimisations that constantly aim to improve performance and ensure a strong ROI.

Ensure that deliverables such as reports, competitor analysis are on time and with meaningful insight. Working closely with the wider teams at I-COM to ensure the client's KPIs are being met.

Understand and keep a high level of knowledge and proficiency of working with existing platforms and an inquisitive and proactive approach to new platforms and features. Take responsibility for educating colleagues and clients on industry changes.

Embrace AI and how it can improve all aspects of planning and delivery - working closely with I-COM’s AI team and initiatives.

Contribute to agency thought leadership and proposition; panels, webinars, case studies, blogs and social media.

Ensure relevant accreditations are up to date.

Ensure JIRA tasks are planned and kept up to date, with accurate information for each client.

Benefits

Competitive salary

Profit-driven bonus*

Flexible working hours (3 days per week in the office, 2 working from home)

Career progression and training opportunities

20 days annual holiday (excluding bank holidays)

Christmas to New Year shutdown

One extra day’s holiday for every year you work at I-COM (up to 5 years)

Quarterly company social events

Cycle to work scheme

Mental health assistance

Referral programme

Modern office work environment in a central Manchester location

Fresh fruit and refreshments

Access to Bruntwood Gym

About I-COM

An established digital agency founded in 2004 with a reputation for delivering innovative, flexible, and creative responses to our clients’ needs in marketing, we are proud to boast high employee retention levels, with a good number of our team being with us for over a decade.

In 2019, I-COM became an employee-owned business. Our employees collectively own the majority of the company, having a say in the running and direction of the business, as well as generous shares in the profits of the business.

Here, you will be in a great professional environment, working in cross-disciplinary teams to grow your clients’ revenues, as well as your skillset and understanding of digital marketing. For a flavour of the great results we achieve, take a look at some of our work here.

Employee ownership puts our people at the heart of everything we do. Our strong, unifying brand values make us who we are. I-COM Values - TIPCAR:

Teamwork - Together we thrive.

Improvement - Mastering the unknown

Passion - Beyond what’s expected

Creativity - Innovate, create & elevate

Accountability - Setting the standard

Results - Raising the bar

How to Apply

For further information about this opportunity, or to apply, please send your CV to [email protected]

Apply Now

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