Role purpose
The Deputy Editor is responsible for the quality, consistency and impact of Public Policy Projects’ editorial output.
Working closely with the Head of Content and Policy, who acts as lead editor for PPP, the postholder will help develop and deliver PPP’s publications and editorial strategy, manage the production and quality assurance of policy reports, commission and create specialist content, and build productive relationships with key stakeholders, including authors, partners and contributors.
The Deputy Editor will also act as Editor of the Integrated Care Journal and will be responsible for its editorial direction, content pipeline, quality and relevance.
This role owns editorial decisions and standards, working closely with marketing to ensure consistent standards and tone of voice across PPP outputs. The postholder will also play a key role in helping to manage PPP’s websites and delivering digital performance reporting.
This is external facing role; we are looking for candidates who are happy and willing to pick up the phone and feel comfortable engaging with senior stakeholders.
Key responsibilitiesEditorial strategy
· Support the Head of Content and Policy in developing PPP’s publications and editorial strategy.
· Translate organisational and policy priorities into clear editorial themes, content plans and publication schedules.
· Identify opportunities for original content and compelling stories that strengthen PPP’s profile and influence.
· Maintain an overview of editorial activity across PPP’s reports, journal, thought leadership, newsletters and other publications.
· Ensure editorial activity is coordinated, purposeful and aligned with PPP’s objectives.
· Lead on the use of AI to improve efficiencies in content production across the editorial strategy
Editorial quality and publications
· Provide editorial review, proofreading and sign-off for PPP policy reports, thought-leadership content, marketing materials and other publications.
· Ensure all editorial output follows PPP’s house style, tone of voice and quality standards.
· Improve the structure, clarity, accessibility and impact of complex policy and healthcare content.
· Maintain website pages including report libraries, journal sections, landing pages and other key website areas.
· Prepare and publish articles and reports supplied by editorial and programme colleagues.
· Add internal and external links, cross-references, calls to action and related-content recommendations.
· Ensure content is written and structured in accordance with SEO and generative engine optimisation best practice and assign appropriate keywords, categories, tags, descriptions and other metadata.
· Ensure downloadable reports and supporting materials are uploaded, labelled and organised correctly.
· Write social media posts to promote editorial content
· Act as the editorial contact for PPP’s content-licensing arrangements, including PLS or any successor provider.
Content creation and commissioning
· Write, edit, source and commission specialist health and public-policy content.
· Conduct interviews with policy leaders, healthcare professionals, partners and other relevant contributors.
· Produce reports, articles, interviews and summaries arising from online and in-person events.
· Write press release content to launch new reports
· Develop clear briefs for commissioned writers and contributors.
· Provide constructive editorial feedback and manage content through drafting, revision and approval.
· Maintain a diverse and relevant network of writers, experts and potential contributors.
Integrated Care Journal
· Act as Editor of the Integrated Care Journal.
· Set and maintain its editorial direction in consultation with the Head of Content and Policy.
· Develop an editorial calendar and maintain a reliable pipeline of relevant content.
· Commission, write and edit articles, interviews, commentary and other journal content.
· Ensure the journal reflects developments and priorities across health and integrated care.
· Build relationships with contributors, sector experts, PR agencies and sponsors.
· Ensure content is published effectively and promoted appropriately, including where appropriate in PPP communications and at PPP events
· Write and post content on dedicated ICJ social media platforms
· Review readership and engagement information and use it to inform future editorial plans.
· Liaise with commercial team to update media packs, and place adverts on the website
Partners, clients and contributors
· Liaise with authors, clients, partners, PR agencies and sponsors to deliver high-quality content.
· Liaise with report designer(s) to ensure consistency of layout, design, tone of voice across PPP reports
· Work with other companies within the Dorson Group to identify new sources of analysis and insight
· Build and maintain positive long-term relationships with external contributors.
· Provide editorial advice to partners and clients.
· Clarify briefs, intended audiences, deadlines and approval arrangements.
· Manage expectations and resolve editorial issues professionally.
· Maintain appropriate standards of editorial independence, disclosure and transparency.
Audience engagement
· Develop editorial plans for publication newsletters and other audience-engagement activity.
· Select and shape content for newsletters in collaboration with the Website and Digital Content Manager.
· Use readership and engagement insights to improve editorial themes, formats and commissioning decisions.
· Identify opportunities to repurpose reports, events and long-form content for different audiences and channels.
Event support
· Attend and support PPP events where editorial coverage is required.
· Conduct interviews with speakers, delegates and partners.
· Represent ICJ as media partner at events where appropriate; including potentially chairing panel discussions
· Identify potential stories and produce timely follow-up content.
· Provide occasional operational support, including room or delegate management, photography and microphone support, where required.
Skills and experienceEssential
· Professional experience in editing, proofreading and content production.
· Excellent writing skills and command of written English.
· Experience editing complex, specialist or policy-focused material.
· Experience commissioning and managing external writers or contributors.
· Strong editorial judgement and attention to detail.
· Ability to manage multiple publications and deadlines.
· Excellent stakeholder-management and communication skills.
· Ability to give clear, constructive editorial feedback.
· Understanding of digital publishing, content management systems, SEO and audience engagement.
· Confidence interpreting readership and engagement data.
Desirable
· Knowledge of health, healthcare, integrated care or public policy.
· Experience editing a journal, specialist publication or professional media platform.
· Experience working on policy reports or research-led publications.
· Experience managing sponsored, partner or client-funded content.
· Familiarity with content licensing, copyright and intellectual-property considerations.
Key measures of success
Success in the role will include:
· Consistently high editorial standards across PPP publications.
· Policy reports and other publications delivered accurately and on time.
· A strong and reliable pipeline of Integrated Care Journal content.
· Increased relevance, quality and reach of PPP’s editorial output.
· Positive relationships with contributors, clients, partners and sponsors.
· Evidence that audience insights are influencing editorial decisions.
· Clear and effective collaboration with the Website and Digital Content Manager.
Pay: £34,000.00 per year
Work Location: Hybrid remote in London SE1 7ND
