Insight manager Work, Jobs in Exeter, Eng (with Salaries)

Email Marketing, CRM & Customer Lifecycle Executive
EQUIDRY Limited —South Molton
- £30,000 - £35,000 a year
- Full-time
- In-person
- Analytics
- Free parking
- Employee discount
Quick apply
6d
Finance Manager
Swanky —Exeter
- Full-time
- Hybrid work
- AI
- Communication skills
- Employee assistance programme
- Flexible schedule
Quick apply
People Business Partner
Teign Housing —Newton Abbot
- £45,594 a year
- Full-time
- Data analysis skills
- Team management
- Mentoring
3d
Software Team Manager
Keysight Technologies, Inc. —Paignton
- Part-time
- Remote
- Analysis skills
- Mentoring
- Software development
Finance Business Partner (Senior Commercial Finance Manager)
PKF Francis Clark —Exeter
- Hybrid work
- Team management
- Training & development
Senior HR Advisor (People and Culture)
The Deaf Academy —Exmouth
- £39,012 a year
- Full-time
- Data analysis skills
- Analysis skills
- Human resources
- Free parking
- Annual leave
Company Accountant
Sam Gilpin Demolition Ltd —Newton Abbot
- £50,000 a year
- Part-time
- Analysis skills
- Presentation skills
- Team management
- Annual leave
- Flexible schedule
Quick apply
3d
Content Creator
St Davids Poultry Team Ltd —Lympstone
- £28,000 - £33,000 a year
- Part-time
- Travel
- In-person
- Communication skills
- Free parking
- Health & wellbeing programme
Quick apply
11h
Senior / Assistant Manager (Trust Accounts)
PKF Francis Clark —Exeter
- Hybrid work
Senior HR Advisor
Cofton Holidays —Dawlish
- £38,000 a year
- Full-time
- Human resources
- Recruiting
- Organisational skills
- Free parking
- Employee discount
Quick apply
10d
RBC Brewin Dolphin – Commercial Inteligence Manager, Intermediaries
Royal Bank of Canada —Exeter
- Full-time
- Management
- Analysis skills
- Bachelor's degree
2d
Assistant Manager
Symbro LTD —Exeter
- £32,000 - £34,000 a year
- Full-time
- Customer service
- Guest services
- Leadership
- Annual leave
- Flexible schedule
Quick apply
12d
Associate / Senior Associate (4+ years PQE)
Ashfords LLP —Exeter
- Full-time
Retail Manager
rani retails ltd —Torquay
- £25,420.00 - £49,516.80 a year
- Full-time
- Salesforce
- Data analysis skills
- Analysis skills
Quick apply
12d
Life on the Edge Conservation Trainee
South Hams District Council —Totnes
- £24,796 a year
- Part-time
6d
Digital Marketing Executive
PenCarrie Ltd - Clothing Distributor —Cullompton
- £30,000 - £34,000 a year
- Full-time
- Hybrid work
- Marketing
- Social media management
- Organisational skills
- Free parking
- Work from home
Quick apply
3d
Associate / Senior Associate (3+ years PQE)
Ashfords LLP —Exeter
- Full-time
- Business development
- Communication skills
Risk Manager
KBR —Hatherleigh
- Full-time
- No degree
- Leadership
- Communication skills
PACOM - Business Development Manager
Securitas Technology UK —Exeter
- Full-time
- Hybrid work
- Business development
- Travel
- Communication skills
Quick apply
Lead Planner - Regional Civils
Balfour Beatty —Exeter
- Hybrid work
- Civil engineering
- Continuous improvement
- Mentoring
- Annual leave

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Email Marketing, CRM & Customer Lifecycle Executive

EQUIDRY Limited
South Molton

Quick apply

Job details

Full-time
£30,000 - £35,000 a year
6 days ago

Benefits

Free parking
Casual dress
Employee discount
Flexible schedule
Referral programme

Qualifications

Email marketing
Customer retention
Marketing campaign planning
Performance reporting in digital marketing
Lead generation
E-commerce
Customer segmentation
Customer relationship management
Customer loyalty building
Relationship management
Management reporting
Audience segmentation
A/B testing
Multi-channel digital marketing campaigns
Promotional planning
Business lead generation
Customer acquisition
Copywriting
Analytics

Full job description

Email Marketing & CRM Executive

Location: South Molton, Devon (On-site)
Reports to: E-Commerce Manager
Hours: Full Time

About EQUIDRY & Drywalks

EQUIDRY is one of the UK's fastest growing equestrian brands, trusted by thousands of riders for market leading waterproof performance and innovative product technology.

Drywalks is our rapidly growing sister brand, creating premium waterproof clothing for dog walkers and outdoor enthusiasts.

As both brands continue to grow across the UK and internationally, we're looking for an ambitious and hands-on Email Marketing & CRM executive to take ownership of our email and SMS marketing across both businesses.

This is a unique opportunity to create a best-in-class CRM function from the ground up.

The Role

This is a hands on delivery role.

We are looking for someone who enjoys rolling up their sleeves and doing the work themselves.

If you're happiest briefing agencies or managing large teams, this probably isn't the role for you.

If you love building high performing CRM programmes yourself and want the opportunity to shape the future of two growing premium ecommerce brands, we'd love to hear from you.

You will own the entire customer lifecycle, from acquiring new email subscribers and converting first-time customers through to increasing customer lifetime value, loyalty and repeat purchase.

You will own the CRM trading calendar, ensuring campaigns support new product launches, seasonal events, promotions and key commercial periods. Working closely with the Ecommerce, Marketing and Creative teams, you will ensure CRM is a major driver of both customer acquisition and revenue growth.

You will personally be responsible for:

Developing and delivering the CRM and customer lifecycle activity across both EQUIDRY and Drywalks.
Planning and managing the CRM trading calendar, ensuring campaigns support product launches, seasonal events, promotions and key commercial periods.
Creating, designing, building and sending all email marketing campaigns across both brands.
Managing SMS marketing campaigns and ensuring they complement our wider marketing activity.
Building, maintaining and continually improving automated customer journeys using Klaviyo.
Growing our email and SMS subscriber database through effective lead generation, on-site sign-up forms and customer acquisition initiatives.
Creating customer segments to deliver personalised and relevant communications.
Increasing first-time customer conversion through engaging welcome journeys and lead nurturing.
Driving repeat purchases, customer retention and customer loyalty through effective lifecycle marketing.
Supporting the development and ongoing management of our loyalty and referral programmes.
Working closely with the Ecommerce, Marketing and Creative teams to ensure CRM supports wider business objectives.
Writing engaging, on-brand email and SMS content that reflects the tone and personality of both EQUIDRY and Drywalks.
Using customer data and purchasing behaviour to identify opportunities for personalisation, cross-selling and upselling.
Planning and carrying out A/B testing to improve campaign performance, customer journeys and conversion rates.
Monitoring campaign performance and using data and insights to continually improve results.
Maintaining high standards of CRM data quality, customer preferences, list hygiene and GDPR compliance.
Monitoring email deliverability and helping maintain the health of our customer database.
Producing regular reports on CRM performance, highlighting key insights, opportunities and recommendations.
Keeping up to date with CRM best practice, emerging technologies and new ideas to help improve customer engagement and commercial performance.
Taking ownership of the day-to-day CRM activity across both brands, continually looking for opportunities to improve the customer experience and grow revenue.

Experience Required

We're looking for someone who has hands-on experience creating and managing CRM campaigns and automated customer journeys within an ecommerce business.

You'll ideally have:

Strong knowledge of Klaviyo.

Experience with Shopify.

Experience managing SMS marketing platforms.

Strong understanding of customer segmentation and lifecycle marketing.

Experience building loyalty and referral programmes.

Understanding of deliverability, list hygiene and GDPR best practice.

Commercial mindset with a focus on revenue and profitability.

Confident analysing data and turning insight into action.

Excellent copywriting and attention to detail.

Success Measures

Email revenue
SMS revenue
Percentage of total revenue generated by CRM
Growth in subscriber database
Subscriber acquisition cost
Welcome flow conversion rate
Cart recovery rate
Repeat purchase rate
Customer lifetime value
Loyalty programme engagement
Referral programme performance
Deliverability and list health
Open rates, click rates and conversion rates
Overall commercial contribution of CRM

This role would suit someone looking to take the next step in their CRM career. You'll have the opportunity to take ownership of the entire CRM function across two growing ecommerce brands, with genuine autonomy to shape strategy, test new ideas and see the commercial impact of your work.

Pay: £30,000.00-£35,000.00 per year

Benefits:

Casual dress
Employee discount
Flexible schedule
Free parking

Experience:

Email marketing: 2 years (preferred)
Customer retention: 2 years (preferred)

Work Location: In person

Quick apply

Refine Your Search

insight manager jobs in exeter, eng

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I want to receive the latest job alerts for insight manager in exeter, eng

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