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Head of Performance Marketing

Zellis -
Manchester

Apply Now

Job details

Permanent

Benefits

Annual leave
Company pension
Private medical insurance

Qualifications

Bing Ads
Marketing campaign planning
Digital analytics tools
Keyword research
Search Engine Optimisation (SEO)
Performance reporting in digital marketing
Pay-per-click advertising platforms
Demand generation planning
Overseeing budgeting and forecasting
Conversion optimisation
B2B
Search advertising
Paid social media advertising campaigns
PPC search campaigns
HubSpot
Multi-channel digital marketing campaigns
AI
Analytics

Full job description

About the role

The role

Moorepay is an Apax-backed payroll and HR software business. This role owns the performance engine - paid and organic search - that turns budget into qualified pipeline at an efficient cost. You run our channels end to end - paid search and social, marketplaces and review sites, CPL partners, and the organic-search and conversion paths on our website - and you own the numbers that decide whether it works: cost per qualified lead (SQL), conversion to pipeline, and channel-level CAC.

As we build paid capability in-house, this is the engine room of demand. You report to the Head of Demand Generation.

This is a hybrid role, based 1-2 days a week in our Swinton office

What you will own

Performance, revenue & return

Inherit the specialist-built paid and workflow engine (live from August 2026) and bring it fully in-house - owning the channels, tracking and reporting end to end as the engagement transitions.

Own the paid and performance channels end to end - how they are run, optimised and scaled - accountable for qualified pipeline, cost per qualified lead and channel CAC, within the strategy and budget the Head of Demand Generation sets.

Plan, forecast and allocate spend for revenue contribution, where it drives the most commercial value.

Own the channel numbers: cost per SQL, SQL-to-meeting conversion, and pipeline contribution.

Test incrementality and channel ROI continuously, and reallocate to what pays.

Use competitor and market intelligence to find new channels, growth opportunities and tactical edges.

Support the ABM programme with paid account targeting and retargeting against the priority-account list.

Demand generation & funnel progression

Own the campaigns that move prospects from first click to qualified pipeline - new logo and, through retargeting and paid audiences, cross-sell into the base where expansion pays.

Own bottom-of-funnel website performance: CRO, landing pages and CTAs, and traffic into high-intent journeys.

Use personalisation (e.g. Webeo) to lift conversion and lead quality.

Work with Product Marketing and Brand so on-page message, value propositions and journeys convert - and stay on-brand while they do.

Channel & budget management

Own and optimise all paid search and social (Google, Bing, Capterra, Approved Index and similar): campaign structure, budget and pacing, and ongoing creative, keyword and landing-page improvement.

Own CPL partnerships (Approved Index, You Shortlist and similar): supplier performance, ROI and lead-quality tracking, and sourcing new partners that pay.

Manage review and marketplace platforms (Capterra, Expert Market and similar) against CPC performance, budget and ROI.

Extend search beyond Google - build visibility in AI search and answer engines as buyer research shifts there.

Execute the SEO and organic-search strategy the Head sets - on-page, technical and content priorities, keyword and ranking work - to grow high-intent organic traffic and lower blended CAC.

Own paid and organic execution in-house - the channels, the tracking and the reporting - so they improve continuously against CAC, qualified pipeline and revenue.

Commercial alignment, data & team

Ensure every demand-generated lead is captured in the CRM and reported accurately for performance and attribution.

Work with Business Development to lift SQL-to-meeting conversion and close the loop on lead quality.

Start hands-on with our agency partners - tight briefs, clear success measures, performance held to account - and build the in-house capability and team over time as the function scales.

Skills & experience

Who you are

You have run a paid B2B budget at scale against CAC and pipeline targets, and made the calls on where it went.
Fluent in the economics - cost per lead, CAC, conversion to pipeline, incrementality - and able to prove what your spend returned.
Deep across paid and organic search (Google Ads, LinkedIn, GA4, SEMrush) and the analytics behind them; at home with experimentation and CRO.
B2B SaaS demand experience, ideally including marketplace and intent channels (Capterra and similar).
You use AI tools daily - creative testing, analysis and optimisation - and can show the gains.Comfortable owning a budget and developing a small team.
Useful tools in this stack: HubSpot, SEMrush, Google Ads, GA4, WordPress, Hotjar and Excel

Benefits & culture

Part of the Zellis Group, Moorepay is a team of over 500 friendly professionals across four offices in Swinton (Manchester), Sheffield, Birmingham and Kochi (India). We’re passionate about making Moorepay a fantastic place to work for every single one of our colleagues. The average length of service at Moorepay is 12 years, which speaks for itself!

To help make Moorepay such a great place to work, we focus on three things in our company culture: mental health support, maintaining a healthy work/life balance, and equal opportunities and inclusion for all.

Here’s what you’ll gain if you join our team:

A career packed with opportunity, in a stable and growing company.
A comprehensive programme of learning and development.
Competitive base salary.
25 days annual leave, with the opportunity to buy more. You’ll even get your birthday off as well!
Private medical insurance.
Life assurance 4x salary.
Enhanced pension with up to 8.5% employer contributions.
A huge range of additional flexible benefits across financial & personal wellbeing, lifestyle & leisure.

Apply Now

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