The Opportunity
Origins 1450 Group is one of the world's few truly farm-to-cup coffee companies. We work directly with more than 7,000 coffee farmers across Yemen, Colombia, Ecuador and beyond. We operate cafés, a specialty roastery and an artisan bakery, and we're building one of the UK's most distinctive hospitality groups.
We've broken world coffee auction records. We've won Great Taste Awards. We have extraordinary products, remarkable origin stories and ambitious plans for growth across the UK and Europe, the Middle East, East Asia, and beyond.
Across our cafés, roastery and bakery, stories are happening every day — new menus, exceptional coffees, talented people, collaborations and events. We're now investing in building marketing that's as distinctive as our coffee, and we're looking for someone to lead it. Across Instagram, TikTok, LinkedIn and beyond, we want our brands to show up with intention — with a consistent voice, a clear point of view, and content that builds real communities and drives real footfall.
This is an opportunity for someone who wants to build one of the UK's most distinctive food and beverage brand portfolios — not simply manage marketing for an established business. Someone with ambition. Someone who wants to build brands that people talk about, not simply maintain them.
This is an opportunity to own the marketing across multiple consumer brands, build communities around them, launch new concepts, create partnerships and shape how thousands of people experience our brands every day.
We're not looking for someone to simply manage social media. We're looking for someone who can build brands.
This is not a desk-based marketing role. You'll spend as much time in our cafés, roastery and bakery creating content as you will planning campaigns.
What You'll Own
Content strategy and calendar ownership
– Own the marketing and content calendar across all UK consumer brands — Qima Café, Jampot Coffee Co. and Qima Bakery
– Define the narrative arc for each brand: Qima Café as source-led authority, Jampot as taste-philosophy roastery, Qima Bakery as craft-forward and approachable
– Work closely with our in-house marketing and creative team, headquartered in the Middle East, to brief creative assets, provide direction, and ensure output reflects what's happening on the ground in the UK
– Ensure content reflects operational activity in real time — new menus, seasonal launches, events, promotions
– Develop and execute a cross-platform content strategy across Instagram, TikTok, LinkedIn (where appropriate), email and emerging digital channels, tailoring content to each audience rather than simply reposting the same content everywhere.
– Build our TikTok presence from the ground up, developing a content style that complements—not duplicates—our Instagram.
On-the-ground content creation
– Be physically present in the cafés: phone, camera, eye. Capture the real thing
– Shoot, direct, and produce Reels, Stories, carousels, and stills — day-to-day content shouldn't require a full production crew
– Turn the everyday into compelling: a new pastry on the pass, a barista routine, a new Yemen lot on the menu
Commercial marketing and growth
– Develop seasonal campaigns that drive footfall across all three café sites and increase customer frequency
– Lead the marketing for new menu launches, product introductions and operational pivots
– Support OpenTable campaigns and reservations marketing to grow covers
– Build Jampot's wholesale pipeline through brand awareness and targeted B2B content
– Build and grow an email and CRM database; support retention campaigns and loyalty initiatives
– Track and report commercial KPIs monthly — footfall, covers, event attendance, enquiries — not just social metrics
Brand partnerships and collaborations
– Develop partnerships with chefs, creators, brands, influencers and cultural organisations that fit our aesthetic and values
– Identify collaboration opportunities that generate genuine reach, excitement and customer acquisition
– Own every collaboration from concept through negotiation to execution and post-campaign reporting
New brand launches
– Shape the social presence, brand voice and content strategy for Qima Bakery — you'll have the opportunity to build it from day one
– As we continue to expand, you'll also have the opportunity to help develop and launch new consumer brands and concepts from the ground up
- Establish Qima Café and Jampot Coffee Co. on TikTok — developing the brand voice, content style and posting rhythm from day one
Who You Are
– At least 3–5 years of experience in brand marketing, content or social media — ideally in food, hospitality, coffee or lifestyle
– A creator first, strategist second — you know how to make things look right and feel right, not just plan them on a spreadsheet
– Physically present: you go to cafés, you notice things, you capture moments without being asked
– You have genuine opinions about food, coffee and culture — you're not making content for a brand you don't care about
– You're happy to get your hands dirty creating content, but your ambition is to build brands, not just manage social media.
– Confident briefing designers, working with a remote creative team, and pushing back when the output isn't right
– You have experience materially growing an Instagram presence — you can show us the work and the numbers
– Commercially aware: great content should drive footfall, bookings and real business outcomes
– Comfortable with CRM and email platforms; bonus if you've run campaigns end-to-end
What Success Looks Like — 6 Months In
– All brands are posting consistently and with purpose
– Each brand has a recognisable, differentiated voice: Qima Café's origin depth is visible, Jampot's editorial perspective is clear, Qima Bakery has launched with identity and momentum
– Content consistently reflects what's happening operationally — launches, menus, events — within 24 hours
– At least two meaningful brand collaborations have gone live and driven measurable reach
– OpenTable bookings are growing, the email database is building, and commercial KPIs are being tracked
– Marketing has become an integral part of how our brands grow, with campaigns and content consistently supporting commercial objectives
What We Offer
– Multi-brand scope from day one — three distinct brands with genuine stories, with more to come as we expand
– Direct access to and backing from the CMO and the CEO/Founder — no layers, no approval chains
– An established in-house marketing and creative team based in the Middle East, giving you dedicated design and creative support while you lead strategy, content and brand execution in the UK
– Real career trajectory: as the group grows in the UK and beyond, this role grows with it
– £40,000 – £50,000 base salary depending on experience, with a performance bonus tied to measurable growth targets
– Coffee. A lot of it.
Pay: £40,000.00-£50,000.00 per year
Application question(s):
- What are your salary expectations?
- What is your notice period / earliest available start date?
- Please share a link or examples of content you've created or accounts you've managed
- What brand has the best social media in London's food and coffee space right now, and why?
Work authorisation:
- United Kingdom (required)
Work Location: In person
