WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients' businesses. VML, part of WPP, supports WPP Enterprise Solutions by helping brands activate transformation through creativity and experience.
We are seeking a passionate, commercially driven Senior Social Media Strategist to join our Global Social Commerce Team.
We are looking for a social strategist who understands how to turn social interaction into transaction. Your primary focus will be designing and executing strategies that drive direct revenue, conversion, and social commerce growth for global well-known brands and retailers.
This highly visible role sits at the intersection of social and transaction, partnering across global brand teams and agencies to lead, innovate, and drive measurable social commerce growth
You will bridge the gap between creative storytelling and hard commerce metrics. A critical element of this role is deep, hands-on expertise in social commerce ecosystems specifically TikTok Shop, TikTok Creator Affiliate models, and/or Meta's collaborative/conversion suites. You will partner closely with client brand teams, creative leads, and agency partners to define platform-specific strategies, establish commercial frameworks, and deliver measurable bottom-line growth.
- Develop and implement end-to-end social commerce strategies that move consumers from discovery to checkout. Define clear conversion-focused KPIs, revenue targets, and social-to-shelf journeys.
- Develop strategies that seamlessly integrate paid and organic social media efforts to maximise reach, engagement, and conversion.
- Digest, interpret, and respond to briefs in a fast-paced environment, ensuring that strategies are aligned with client objectives and delivered on time and within budget.
- Collaborate with client editorial, creative, and marketing teams to develop engaging and innovative content strategies that resonate with target audiences and drive online shopper experiences.
- Act as the internal and client-facing subject matter expert on social media ecosystems such as TikTok Shop
- Maintain a deep understanding of social media platforms, best practices, and emerging trends, and leverage this knowledge to develop innovative and effective strategies.
- Act as a trusted strategic advisor to senior brand managers and client directors, translating complex social commerce mechanisms into clear, high-impact business cases.
- Track and analyse social media performance, providing regular reports and insights to clients and internal stakeholders.
- Confidently present strategic thinking and creative solutions to clients, including senior-level executives.
- Work closely with internal global teams, including creative, media, and analytics, to ensure that social media strategies are integrated with overall marketing efforts.
- Willingness to work at client locations as needed.
- Proven hands-on experience as a Social Strategist (agency or brand-side) with a distinct focus on transactional social commerce and conversion over pure brand awareness (turning social engagement into transactional revenue)
- Hands-on experience working with social platforms such as TikTok Shop setups, live shopping, and TikTok's affiliate/creator network models and/or Meta's collaborative ads (CPAS) and social-to-retail integrations is highly essential.
- You possess a strong commercial mindset with the ability to act as a growth partner for our clients. You don't just manage client relationships; you proactively identify and pitch new social commerce opportunities that drive incremental revenue and business growth through social channels.
- Experience in delivering business outcomes, not just engagement metrics. You understand retail margins, affiliate commission models, conversion funnels, and the commercial drivers of e-commerce.
- You will have experience scaling social commerce within large, complex structures and multi-brand environments.
- Comfortable diving into platform analytics, social commerce metrics, and performance dashboards to pull out actionable insights that steer creative and media choices.
- While you are a specialist in social commerce, you possess a broad understanding of the wider digital shelf, retail media, and how social commerce connects to a brand's overall eCommerce ecosystem.
- An adaptable, positive thinker who thrives in a fast-paced environment. You see the rapid shifts in social media platforms not as a challenge, but as a commercial opportunity to test, learn, and pioneer new shopping experiences.
- Exceptional presentation and communication skills. You are highly consultative, comfortable partnering with senior global clients, and capable of translating complex social commerce mechanics into clear, commercially viable business cases.
- Experience in the consumer-packaged goods (CPG) or related industry (e.g., personal care, household products, food & beverage) is highly desirable. This includes understanding the unique challenges and opportunities within this sector, such as navigating complex regulatory environments, managing brand reputation, and driving online sales through social commerce.
- Experience with social listening, analytics, and social commerce tools (e.g., Sprinklr, Brandwatch, Google Analytics).
- Experience managing or advising on creator/influencer affiliate programs at scale.
- Familiarity with A/B testing methodologies for creative assets in social commerce environments.
Alongside the opportunity to work with some of the most exciting brands around the world, we'll also prioritise your career development and help you grow your skills. We'll empower you to make a difference, allow you to be yourself, and respect who you are.
Our culture thrives on our core values, designed for impact-driven individuals: Heart, Brains and Courage.
We lead with Heart, fostering empathy and trust where genuine connections and human-centric work flourish.
We empower your Brains for innovation, valuing relentless curiosity and collaborative intelligence to solve complex challenges.
And we champion Courage, inspiring you to speak up, embrace experimentation, and advocate for bold solutions that push our thinking to be better than yesterday.
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WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence and world-class partnerships – all united by our agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.
WPP (VML/WPP Enterprise Solutions) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
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