PRODUCT MARKETING LEAD
Team: Product Management - Location: UK or Stockholm
Pacera unifies financial close, consolidation and FP&A. With AARO, Aico and Mercur, finance teams combine trusted data with AI-driven insights to enable robust, scalable and intelligent processes for the Office of the CFO.
About the role
We are looking for a seasoned Product Marketing Lead to own and shape our product marketing strategy and bring discipline and impact to how we take releases to market. Sitting within the Product Management team as a senior individual contributor initially, you will be the connective tissue between what we build and how the market, our customers and our go-to-market teams understand its value.
This is a strategic, hands-on role. You will define how we position and message our products to every audience that matters, and you will build a repeatable, tiered approach to launches that scales the right amount of effort to the size of each release.
Success is measured commercially: winning new logos and driving cross-sell and upsell to maximise recurring revenue. The role is initially an individual contributor, with clear opportunity to grow into a leadership position. We expect the product marketing function to grow in line with market and revenue growth, and the person in this role is positioned to define and lead that expansion
Product Marketing Strategy
Own and continuously evolve the product marketing strategy, aligning it to company growth objectives and the product roadmap
Develop deep understanding of the market, buyers, users, competitors and the problems our products solve
Define and maintain core positioning, value proposition and differentiated narrative for the product portfolio
Establish product marketing frameworks, templates and ways of working that the wider organisation can rely on
Launch Strategy
Define and own a tiered launch framework that matches go-to-market effort, investment and visibility to the expected market and business impact of each release
Determine the tier of each release, orchestrate the cross-functional plan, and run launches end to end
Define standard deliverables, timelines and roles per tier so launches are repeatable and predictable
Run a launch calendar and coordinate dependencies across product, marketing and go-to-market teams
Messaging & Positioning
Build a master messaging framework (value proposition, pillars, proof points, persona-specific messages) that cascades into all internal and external materials
Tailor messaging to internal audiences including support, professional services, presales, account managers, marketing and the executive team
Tailor messaging to external audiences including partners, customers, press and analysts
Lead analyst and press relations content – briefing materials, narratives and ongoing engagement with key influencers
Go-to-Market Enablement
Collaborate day to day with product managers to align messaging and launches with the roadmap
Equip sales and presales with enablement assets: pitch decks, playbooks, competitive battlecards, demo narratives and ROI tools
Partner with sales enablement to embed product knowledge and messaging into onboarding and training
Support customer success and account management with expansion narratives and materials that drive adoption, cross-sell and upsell
Develop customer-facing content – case studies, references, web and campaign content – in partnership with marketing
Run competitive intelligence and win/loss analysis, feeding insights back to product and go-to-market teams
5+ years' experience within a product marketing function, ideally in B2B SaaS
Proven track record building product marketing strategy and leading product launches of varying scale, from minor releases to new-to-market products
Expertise in positioning and messaging for both technical and business audiences, internal and external
Demonstrable commercial impact on new-logo acquisition and on cross-sell / upsell and recurring revenue
Strong cross-functional partnership with product management, marketing, sales enablement and customer success
Excellent storytelling, written and verbal communication, and the ability to influence without authority
Analytical, data-driven approach to measuring and optimising product marketing performance
Desirable Experience
Experience defining or rolling out a tiered launch framework
Experience building, mentoring or leading a product marketing team, or clear ambition and aptitude to do so
Familiarity with financial operations, subscription/recurring-revenue business models, or our market domain
Relevant product marketing certification (e.g. Pragmatic Institute, Product Marketing Alliance)
Experience with analyst and press relations
Pacera is a financial operations software company supporting the Office of the CFO across planning, financial close, consolidation and reporting. With a unified platform consisting of three specialised products, Aico by Pacera, AARO by Pacera and Mercur by Pacera, we help finance teams run critical finance operations with accuracy, control and confidence.
Aico – automates and streamlines financial close processes
Mercur – powers FP&A, budgeting, forecasting, business intelligence and financial analytics
AARO – provides consolidation and group reporting solutions
Each product has a strong existing customer base with double-digit year-on-year growth. Together, the unified end-to-end SaaS platform is empowering finance and executive leaders with automation, compliance and actionable insights – enabling faster decision-making, enhanced governance, and visibility.
The company is headquartered in Stockholm, with offices in Sweden, Finland, Latvia, the UK and Kenya.
Backed by Accel-KKR, a global technology-focused investment firm, the group has ambitious growth plans driven by both organic expansion and acquisitions. We are now strengthening our operations by investing in key roles that support our platform and future scalability.
This is a permanent, full-time position. The role will be based in UK or Stockholm.
Our process typically involves an initial conversation with our recruitment team, a hiring manager interview, and a final stage interview including a role specific task.
We warmly welcome your application.
