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Solution Marketing Specialist

AFL Telecommunications LLC -
Milton Keynes

Apply Now

Job details

Full-time
4 days ago

Qualifications

Marketing campaign planning
Social media post scheduling
Marketing
Performance reporting in digital marketing
Network infrastructure
Bachelor's degree
Risk management
Project schedule tracking
Communications
Event planning assistance
Management reporting
Editorial workflow management
Events management
Content strategy
Technical roadmaps
Multi-channel digital marketing campaigns
Business
B2B marketing
Project management experience
Multichannel marketing
Project progress tracking

Full job description

Founded in 1984, AFL is an industry-recognized global leader in optical fiber network infrastructure. Our customer-first, high-speed fiber network solutions serve various markets – including energy, enterprise, and hyperscale – across 130+ countries. Products and services include single- and multi-mode optical fiber cable, test and inspection equipment, and our award-winning Data Center Interconnect solution, enabling centralized resource management for enhanced performance across multiple data center facilities.

Responsibilities:

Strategy Translation and Deliverable Scoping

Translate vertical marketing strategy from the Solution Marketing Manager (Data Center) into scoped deliverables, project schedules, and clear acceptance criteria

Develop and maintain MSS briefs covering campaigns, launches, web updates, content, video, design, and event assets

Help prepare launch plans, briefing documents, and internal communications for solution and product releases

Support the Solution Marketing Manager and Technical Copywriter with research, persona development, content ideation and roadmaps, and competitive intelligence inputs as needed

Deliverable Managementand Cross-Functional Coordination

Manage end-to-end execution of marketing deliverables, ensuring launch and campaign assets are delivered on time and to required quality standards

Coordinate cross-functional workflows across PLM), SE, Market Development, Corporate Marketing, and external agencies

Brief and coordinateMSS(web/digital, design, video,photography,events) with clear priorities, scope, and service expectations; lead quarterly planning and briefing sessions to align deliverables to business priorities, proactively manage dependencies and risks, and ensure commitments and deadlines are achieved

PartnerwithPLM and SE to gather technical inputs,validateaccuracy, and align content to product roadmaps and customer applications

Coordinate with Market Development to integrate market insights,value propositions, go-to-marketobjectives,regulatory updates, and customer intelligence into marketing deliverables

In collaboration with the Technical Copywriter, manage editorial calendars, asset libraries, and content lifecycles — approvals, version control, updates, and retirement of outdated assets

Support the Campaign Manager on integrated campaign execution, sequencing, and channel activation across web, social, paid media, PR, and partner programs

Maintain a single, transparent view of in-flight work— owners, status, dependencies, and risks — and escalate execution risks, resource conflicts, and timeline issues to the Solution Marketing Managers

Ensure brand, messaging, and quality consistency across deliverables

Performance Monitoring, Analytics, and GTM Alignment

Monitor campaign analytics, budget status, MSS SLA adherence, and deliverable health to keep go-to-market execution aligned to strategic priorities

Track and report on KPIs: deliverable on-time rate, content engagement, lead generation, campaign performance, and pipeline contribution

Maintain dashboards and recurring reports for the Solution Marketing Managers, the Director of Solution Marketing, and Business Unit stakeholders

Track quarterly OKRs and contribute to team reviews and quarterly business reviews

Surface insights and recommendations from performance data to inform vertical strategy, content refresh, and campaign optimization

Support budget tracking and reconciliation across vertical campaigns, content production, events, and partner programs

Messaging, Positioning, and Go-to-Market Support

Support the Solution Marketing Manager to craft compelling messaging

Contribute to the development of content roadmaps covering thought leadership, solution launches, and product messaging, supporting the creation of amplification content such as social posts and internal bulletins

Draft the social media content calendar andfinalizeitmonthly with the Solution Marketing Managers and Campaign Manager to align messaging, priorities, and campaign focus

Manage event planning and execution across the EMEA region, coordinating with the US events team to align annual event calendars, prioritize participation, and ensure consistent activation across regions whererequired

Qualifications and Experience

Required

Bachelor's degree in Marketing, Business, Communications, or related field
3–5 years of B2B marketing experience in solution marketing, product marketing, marketing operations, or campaign coordination
Demonstrated experience translating marketing strategy into scoped deliverables, briefs, and project plans
Experience managing cross-functional marketing workflows across product, engineering, sales, and shared services
Strong project management skills with a track record of delivering on time and to quality across multiple concurrent initiatives
Experience working with marketing analytics, dashboards, and performance reporting

Preferred

Exposure to fiber optic networks, network infrastructure, or related technical product portfolios
Experience supporting solution or product launches in a global B2B environment
Experience working with Marketing Shared Services models or agency partners under SLAs

This role will be based in Milton Keynes hybrid office & home working

Apply Now

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