PSG is looking for a proactive and creative Digital Marketing & Communications Executive to take ownership of the company’s day-to-day marketing, communications and brand activities.
This is a broad, hands-on role covering website management, social media, digital marketing, content creation, branding, marketing materials and event coordination.The successful candidate will work closely with the management, sales and operational teams to better showcase PSG’s capabilities, projects and people and ensure the business maintains a professional, consistent and active presence across all marketing channels.The role will take ownership of marketing activities internally while coordinating external designers, developers, printers, SEO specialists and other suppliers where specialist support is required.Key Responsibilitie
Website & Digital Presence
Take day-to-day ownership of the PSG website.
Keep services, project information, news, imagery and company information current.
Create and publish project updates, case studies and company news.
Identify opportunities to continually improve the website’s appearance, content and usability.
Monitor website traffic and performance.
Coordinate with external web developers where technical changes are required.Social Media & Content
Manage PSG’s company social media channels, with a particular focus on LinkedIn.
Develop and maintain a regular content calendar.
Create, schedule and publish engaging company content.
Work with operational teams to capture project photographs, videos and information.
Produce content highlighting projects, equipment, services, employees, company achievements and industry developments.
Monitor engagement and continually improve content performance.SEO & Digital Marketing
Manage the basic ongoing SEO requirements of the PSG website.
Ensure website pages and content are appropriately structured and optimised for search engines.
Monitor search performance and website analytics.
Identify relevant search terms and opportunities to improve PSG’s online visibility.
Coordinate specialist external SEO support where required.
Support digital advertising or targeted marketing campaigns where appropriate.Brand Management
Act as the internal point of contact for PSG branding.
Maintain consistency of company branding across all locations and divisions.
Coordinate requirements for branded clothing, PPE, vehicle graphics, signage and promotional merchandise.
Maintain appropriate company logos, templates, photographs and brand assets.
Liaise with external designers, printers and suppliers.Marketing Materials
Coordinate the creation and maintenance of:
Company brochures
Service-specific flyers
Capability statements
Case studies
Presentations
Tender/supporting marketing information * Promotional materials
Branded clothing and merchandise
Ensure marketing materials remain current and accurately reflect PSG’s services and capabilities.Events & Exhibitions
Coordinate PSG’s participation in relevant exhibitions, conferences, networking events and industry events.
Organise exhibition stands, banners, marketing materials, promotional items and branded clothing.
Coordinate bookings, suppliers and event logistics.
Support management and sales teams with customer and company events.
Identify relevant future events and maintain an annual events calendar.Internal & External Communications
Support company announcements and internal communications.
Assist with recruitment and employee-related marketing content.
Work with the Sales & Commercial team to support campaigns and business development initiatives.
Help develop customer communications and targeted marketing campaigns.
Promote major projects, contract awards, investments and company achievements.Marketing Planning & Reporting* Maintain an annual marketing plan and content calendar.
Establish measurable marketing objectives.
Monitor website, social media and campaign performance.
Provide regular concise reports to management covering activity, results and upcoming priorities.
Manage agreed marketing budgets and supplier costs.
Identify opportunities to improve PSG’s market visibility and brand awareness.Skills & ExperienceThe ideal candidate will have:
Previous experience in marketing, digital marketing, communications or a similar role.
Strong written communication and content creation skills.
Experience managing company social media accounts.
Experience updating and managing websites through a CMS
Good understanding of SEO principles.
Ability to create professional marketing content and materials.
Strong organisational and project coordination skills.
Ability to work independently and take ownership of projects.
Good attention to detail and brand consistency.
Confidence working with senior management, operational teams and external suppliers.
What’s does Success look Like
The role will be successful when PSG has
A professional and consistently updated website.
Regular, high-quality social media activity.
Stronger visibility of PSG projects, people and capabilities.
Consistent branding across the business.
Up-to-date brochures, case studies and marketing materials.
Well-organised participation in relevant industry events.
Improved organic search visibility and website traffic.
A structured marketing calendar rather than ad-hoc marketing activity.
Greater internal ownership of marketing with reduced reliance on external agencies for routine activities.
Pay: £30,000.00-£35,000.00 per year
Benefits:
- Company pension
- Flexitime
- Life insurance
Work Location: In person
