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Marketing & Communications Manager
Reports to: Chief Executive Officer (or designated senior leader)
Responsible for: Marketing & Communications Team
Location: Hayle, Cornwall. Flexible working available after successful completion of probation minimum of 3 days in the office
Duration Permanent subject to funding
Salary: £34,000 per annum
Hours: 37 per week
- Monday to Thursday: 9.00am – 5.00pm
- Friday: 9.00am – 4.30pm
There is also the option of an 8.30am start.
Role Purpose
The Marketing & Communications Manager will lead the organisation's marketing, communications, media, digital presence and brand strategy across all services, campaigns and organisational activity.
This strategic and operational leadership role will develop and deliver an organisation-wide marketing and communications strategy that strengthens the organisation's profile, stakeholder engagement, public voice and impact. The postholder will lead a small, growing team responsible for websites, social media, campaigns, media relations, events, podcasts, branding and creative content, ensuring all communications are accessible, inclusive and aligned with the organisation's values as a rights-based Disabled People's Organisation. The role will champion the authentic voices of disabled people, ensuring lived experience and co-production are reflected throughout the organisation's communications, campaigns and public engagement.
The role is both strategic and hands-on, requiring attendance at events, community activities and partnership work across Cornwall and the Isles of Scilly to capture and promote the organisation's work. The postholder will also provide strategic oversight of emerging digital engagement initiatives, including the organisation's digital peer support platform.
The organisation maintains a significant multi-channel digital presence across websites, social media and podcast platforms with a reach of 1.73m annually. The Marketing & Communications Manager will maximise the impact, accessibility and effectiveness of these channels to strengthen engagement, influence and organisational reach.
Key Responsibilities
Strategic Leadership
- Develop, implement and review the organisation's Marketing and Communications Strategy.
- Lead the organisation's brand, messaging and public profile across all channels.
- Support organisational growth, stakeholder engagement and campaigns through effective marketing and communications.
- Identify opportunities to increase reach, engagement and income generation.
- Ensure all communications reflect the organisation's values and accessibility standards.
- Champion the meaningful involvement of people with lived experience in shaping campaigns, communications and organisational messaging.
- Contribute to organisational planning and strategic development as a member of the management team.
Team Leadership
- Lead, supervise and develop the Marketing & Communications Team.
- Provide regular supervision, appraisal, coaching and performance management.
- Plan workloads, allocate projects and manage competing priorities.
- Develop effective systems and processes to support campaign delivery and project management.
- Support recruitment, induction and future workforce planning.
- Foster a collaborative, creative and high-performing team culture.
Marketing & Campaigns
- Lead integrated marketing and communications campaigns across the organisation.
- Promote services, projects, events and partnerships.
- Maintain consistent branding, messaging and accessibility across all communications.
- Coordinate marketing activity across departments.
- Monitor campaign performance using analytics and engagement data.
Digital Communications
- Oversee the organisation's websites, social media and digital platforms.
- Lead digital content strategy across all relevant channels.
- Ensure websites remain accessible, engaging and aligned with SEO best practice.
- Monitor digital trends, AI tools and emerging technologies to improve engagement and efficiency.
- Oversee digital advertising and audience growth.
Digital Innovation
- Provide strategic oversight of the organisation's digital peer support platform.
- Work with colleagues, developers and stakeholders to maximise engagement and accessibility.
- Lead promotional activity and support ongoing platform development through analytics and user feedback.
- Ensure all digital engagement reflects inclusive and rights-based practice.
Media & Public Relations
- Lead media relations and external communications.
- Develop press releases, statements and public messaging.
- Build effective relationships with media and external partners.
- Support reputation management and promote the organisation as a leading voice for disabled people.
Creative Content
- Lead the production of accessible multimedia content including video, photography and podcasts.
- Attend events and community activities to capture promotional content.
- Oversee creative production across digital platforms.
- Ensure all content meets organisational quality and accessibility standards.
Resources & Governance
- Manage marketing budgets, software, equipment and external suppliers.
- Monitor KPIs and produce regular reports for senior leadership and Trustees.
- Ensure compliance with GDPR, copyright, accessibility standards and brand governance.
Person Specification
Qualifications
- Professional qualification in Marketing, Communications, Media, PR or a related discipline, or equivalent senior-level experience.
- Management qualification at (minimum) Level 3 or equivalent management experience.
Experience
- Senior marketing, communications or media management.
- Developing organisation-wide marketing strategies.
- Managing and developing teams.
- Delivering integrated marketing and communications campaigns.
- Website, social media and digital communications management.
- Multimedia content, photography and video production.
- Building relationships with media and external stakeholders.
- Understanding of the Social Model of Disability and rights-based approaches.
Knowledge & Skills
- Strategic marketing and brand development.
- Digital marketing, SEO and analytics.
- Excellent written and verbal communication.
- Accessible and inclusive communications.
- Campaign planning and project management.
- Using performance data to improve outcomes.
- Excellent organisational and prioritisation skills.
Digital Skills
Confident using:
- Microsoft 365
- WordPress
- Meta Business Suite
- LinkedIn
- Canva
- Adobe Creative
- Email marketing platforms
Travel requirements
- This role requires travel across Cornwall to attend events and visits to work sites. As some locations may not be accessible by public transport, access to a vehicle for work-related travel throughout Cornwall is essential. Mileage expenses will be reimbursed in line with the organisation's travel policy. We are committed to making reasonable adjustments to ensure equal opportunity for all candidates. Please contact HR for an informal conversation regarding travel requirements.
Personal Attributes
- Confident and professional leader.
- Creative, innovative and forward-thinking.
- Passionate about inclusion and social justice.
- Strategic while remaining operationally hands-on.
- Collaborative, resilient and adaptable.
Applications must be submitted by Monday 10th August 9am
About Us
disAbility Cornwall & Isles of Scilly is a disabled people’s user led organisation, a registered charity and company limited by guarantee. Our mission is to represent, include, support and empower (RISE) people living with a long-term health condition or disability, their families and carers in Cornwall and the Isles of Scilly. We do this via an extensive range of services and activities and by working at a strategic level to ensure the voices of disabled people are heard.
Values
Our values represent what is important to us as an independent, user-led organisation. They guide our actions and behaviours as we work together towards our vision of ‘A fully inclusive society, with equity of opportunity for all’:
- Our passion for equity – inspiring each other and demonstrating fairness, commitment and accountability.
- Respect for self and others – being open minded, reliable and approachable, acting with integrity in everything we do.
- Being supportive – having an inclusive, positive, and empathic approach to supporting others and ourselves.
We have a diverse workforce, and we are always striving to enhance our diversity, we welcome applicants of all identities including disability, gender, ethnicity, faith, age, sexuality, and people who have caring responsibilities. We carry out work health assessments to ensure that the job is a good fit for the individual and that any necessary adjustments or support can be provided to help them succeed in their role.
Benefits
- Training & Development opportunities
- Generous annual leave allowance of 31 days in the first year and increasing year on year increasing to a maximum of 43 days (pro-rata for part time employees)
- Great facilities and free parking at our office
- A day off on your birthday
- A great work life balance culture.
We are a friendly and supportive team of people with diverse backgrounds, highly motivated to drive change and improve the lives of disabled people, their carers and families. We take a flexible approach to support each member of our team to reach their full potential.
How to apply:
Please apply via our secure online link.
Copy and paste into your browser:
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Complete the application form.
Interview dates: Arranged as suitable candidates are identified.
Successful candidates must have the Right to Work in the UK, two references, undergo a DBS check and a work health assessment.
Applicant Equity, Diversity and Inclusion Monitoring Form:
As an organisation we want to surpass the aims and commitments set out in our Equity, Diversity and Inclusion Policy. This includes following the appropriate equalities laws, including the Equality Act 2010, building an accurate picture of our workforce, monitoring our diversity and inclusion efforts, and striving to continuously improve. Completing the form is voluntary and anonymous. The information provided will be kept confidential and separate from the recruitment selection process. The information is only used for monitoring purposes.
Please copy and paste the link below into your browser if you would like to complete the Applicant Equity Diversity and Inclusion Monitoring Form:
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Job Types: Full-time, Permanent
Pay: £34,000.00 per year
Benefits:
- Company pension
- Employee discount
- Free parking
- Health & wellbeing programme
- On-site parking
Application question(s):
- Are you located in an area where you are able to travel within Cornwall?
- How many years marketing experience do you have?
- How many years of management or senior leadership do you have?
Work Location: Hybrid remote in Hayle
