Ticketing & Sales Manager
We are looking for a Ticketing & Sales Manager who will lead on ticketing for the New Theatre Oxford at a venue level. They will manage the ticketing systems specifically for exemplary inventory management for the tickets we have available and for ensure that our audiences receive the best service they can.
The focus of the role is to drive ticket, membership, package and ancillary product sales across all our events while ensuring exceptional customer service. The successful candidate will motivate, train and support the team to sell and cross-sell effectively, embracing change and supporting their team to do the same. They will lead a data driven and strategic approach to maximising ticket sales and be responsible for meeting sales targets within agreed budgets. They must have excellent technological skills and a proactive approach to using technology to optimise both sales and customer experience. Exceptional organisational skills are a must to effectively manage venue ticketing across our busy programme.
You’ll report to the Theatre Director and be responsible for the Deputy Ticketing & Sales Manager and a team of Casual Customer Service Hosts. In this role you must lead by example, demonstrating a pleasant and collaborative approach in your day-to-day work. This includes liaising and communicating effectively with members of the audience and with key internal stakeholders - Marketing, Revenue Management, The Hospitality Team, Ticketing Operations, Memberships - for example, as well as with external Ticketing Agents, Promoters and Producers, in order to support the shared goal of maximising sales and minimising costs.
This role is based at the New Theatre Oxford, working 40 hours per week and will include a mix of day, evening, and weekend working, and occasional bank holidays. Please note, your role may require you to work with children and vulnerable people.
Key responsibilities
Optimising Sales & Revenue
- To use data-driven insights to inform revenue and inventory management decisions, and to devise strategies that maximise sales opportunities.
- To liaise with Marketing and Revenue Management on the careful and proactive management of inventory to maximise sales. To proactively support any current revenue management initiatives and to create, advocate for and enact any revenue management ideas as agreed.
- Optimise the sales of PP seats, Ambassador Lounge and ensure all other hospitality packages and initiatives are sold at maximum price and volume with regular reporting maintained.
- Maintain proactive and regular communication with Ticketing Agents and promoters to ensure shows are collectively sold to as effectively as possible.
- Demonstrably support marketing campaigns through sales initiatives, providing regular ideas and communication with the relevant departments.
- Support the development and successful implementation of new technologies by central Ticketing and IT teams.
- Sell and cross-sell tickets, memberships & retail products in accordance with ATG Company and Venue guidelines and to meet sales targets within any prescribed budgetary constraints.
People
- To ensure adequate staff cover at all times, creating and monitoring the most effective weekly staffing rota and ensuring levels are managed within budget.
- Ensure that the casual Venue Ticketing & Sales Team is trained, proficient and knowledgeable in:
- Customer Service from the beginning of the customer transaction to the end
- Health and Safety
- Current sales technology and any successive IT to maximise sales
- Access membership scheme and requirements of access performances
- Data protection
- Company and Venue policies
- Manage staff issues as they arise including performance management & disciplinaries.
- Act as Line Manager to and support the Deputy Ticketing & Sales Manager.
- Provide the adequate training to ensure that the Sales Team are trained and knowledgeable.
- Continually motivate and provide leadership to the team to develop – and the Manager's own skills and personal development.
- Aid the Deputy Ticketing & Sales Manager and Customer Service Hosts in resolving any customer service problems.
Information & Communications
- Provide financial reports and sales analysis to internal/external personnel to help inform business strategy.
- Complete the relevant accountancy procedures, including recording daily Box Office takings and dealing with discrepancies as required.
- Communicate at a high level with Producers, Promoters, Ticketing agents, Venue Management, Marketing, Sales & Development, Customers, central Ticketing & Revenue Management teams plus other relevant teams or stakeholders as required.
Policy / Law
- Comply with all legal requirements of the Data Protection Act.
- Adhere to Health & Safety procedures to minimise the risk of injury and accidents.
- Attend meetings as required.
- Adhere to all ATG IT and Ticketing policies.
- Understand access issues and anti-discrimination legislation and implement correct practices when serving access patrons
Your skills, qualities, and experience.
Key skills and behaviours required for this role are the ability to:
- Experience of managing ticketing inventory for live events.
- Experience successfully leading small teams.
- Experience of working in a face paced environment, meeting tight deadlines and managing multiple projects at once.
- Strong organisation skills and attention to detail.
- Proactive and flexible attitude, ability to effectively prioritise.
- Ability and confidence in managing relationships with teams, treating different views with discretion and diplomacy.
- Motivate and self-motivate – encouraging and supporting the venue’s Ticketing & Sales team in collaborative working and new thinking to achieve commercial success.
- Be accountable – for yourself and for others – in behaviours and target expectations.
- Be calm and polite and respectful in all situations.
About Us - Our values
ATG Entertainment’s values set the tone for how we work, how we treat one another, and the culture we continue to build across the UK and the wider organisation.
- THRIVE doing what we love (with passion and dynamism)
- CONNECT through every act (with collaboration and kindness)
- DARE to do different (with curiosity and courage)
- PERFORM at our best (with customer focus and ownership)
Our Corporate Social Responsibility pillars
Everyone at ATG Entertainment is expected to play their part in achieving our goals and upholding our Corporate Social Responsibility priorities:
- Inclusion: Committing to creating and upholding a positive, inclusive culture that nurtures potential and supports well-being.
- Sustainability: Playing your part in reducing our environmental impact and finding more sustainable ways of working.
- Next Generations: Encouraging the next generation in live entertainment by contributing to our outreach and training programmes, including mentoring students and trainees, and supporting our Creative Learning and Community Partnerships work.
Our culture
You’ll help us uphold a positive culture around meeting our obligations, by having a positive attitude to health and safety, legal and insurance requirements and take care to understand our policies and procedures.
We are all expected to participate actively in the life of the company, and opportunities will arise for you to collaborate with others across the business. Everyone at ATG Entertainment is expected to be flexible and adapt as the needs of the business change, taking on new or different responsibilities as the need arises.
Our Inclusion, Diversity, Equity and Access Mission Statement - A Stage for Everyone
Our stages are a platform for compelling stories – stories that are for all, by all, and of all. We shine our spotlight on our differences and believe that understanding and celebrating these differences makes us better global citizens. We are passionate about the pursuit of true diversity and equality. We strive to make our venues beacons of these ideals in our communities. Onstage and off, we hold ourselves accountable for nurturing an inclusive culture, one in which everyone can bring their authentic selves. At ATG entertainment, we provide a stage for everyone.
We recognise that we do not have all the answers; but we strive to listen, to learn and to change in order to ensure ATG Entertainment becomes a truly inclusive organisation. We therefore welcome and encourage applications from individuals from the widest possible range of backgrounds and particularly welcome applications from those currently underrepresented in our workforce.
We are a Disability Confident Committed Employer, which means that we are taking action to ensure that people with disabilities and long-term health conditions feel supported, engaged and able to fulfil their potential in the workplace. We will offer an interview or recruitment event to disabled candidates who tell us they wish to participate in the scheme and who demonstrate in their application that they best meet the essential criteria for the role. Where we receive more applications than we are reasonably able to interview for any given role, we will retain applications for the next available interview opportunity wherever possible.
If you’d like to discuss accessibility prior to applying, please email [email protected] for a confidential discussion.
This role closes 12/07/2026,11:59
12-07-2026 at 11:59
