Hey! We're Huel, and we're pleased to meet you
Our culture thrives on high performance, and we set the bar high for new Hueligans who join us.
We invite you to read the advert below for our new Brand Content Manager position to understand the role, and explore our 7 Huel values before applying to ensure we have the right working environment for you!
This role is part of Huel's Brand team, shaping how we show up in culture and across social for a global audience. While you'll play a key role in strengthening our presence in the UK, one of the biggest opportunities in this role is accelerating our growth across US social channels, helping us create content that resonates with new audiences while staying true to the Huel brand.
Sitting at the intersection of brand, content and community, you'll own the strategy behind our organic social channels, setting the standards for what great looks like and driving meaningful growth. Working closely with Brand Experience & Community, Creative & Performance, and Production, you'll turn insights into content that captures attention, builds community and grows our brand globally. It's a role for someone who can connect strategy to execution, understands how audiences differ across markets, and knows how to adapt content without losing the essence of the brand.
Here's a glimpse of what you'll be involved in:
Be the driving force behind Huel's organic social presence, owning the strategy and editorial direction across channels, with a clear remit to grow impressions, reach new audiences, and support our continued growth in both the UK and US.
Own Huel's brand voice: from manifesto to tone of voice guidelines and messaging frameworks. Ensure we sound consistent across every market and format, while adapting content to resonate with local audiences where it matters most.
Run the Huel Marketing Hub for organic: submitting briefs, reviewing AI-generated messaging foundations, and pulling channel-ready copy. You’re the final call on what actually gets posted.
Build and lead our three content tracks: reactive (24–48hr cultural moments), episodic (recurring series with a committed cadence), and campaign-led (quarterly campaigns translated into organic), creating content that feels culturally relevant across our key markets.
Make nutrition a genuine content pillar: not a caveat or small print. Translate Huel’s science and product truth into stories, formats, and series people actually want to engage with and share.
Lead the social team: our Social Media Lead reports into you, owning execution, scheduling, and day-to-day reporting.
Treat community as the engine, not a channel: be in the comments, activate UGC weekly, build recurring formats with our creator network, and partner closely with our Brand Experience & Community team to turn customer signals into content that resonates with audiences across the UK, US and beyond.
Not yet sure if this is the right role for you? Click HERE to read a more detailed job description.
5+ years in brand, content or creative leadership, with deep, native knowledge of TikTok and Instagram. Not someone who “understands social”, someone who lives in it.
Exceptional copywriter. Whether it's a caption, script, hook or manifesto, you know how to craft words that stop the scroll and build a distinctive brand voice.
Experience creating content for multiple markets, with a strong understanding of what resonates with US audiences. You know that great social isn't one-size-fits-all and can adapt ideas to different audiences without losing the brand.
Culturally wired. You know what’s trending before it peaks. You have opinions on why things blow up and why most don’t. You can name three brands killing it on social right now and explain exactly why.
AI-native, not AI-curious. You’re already using AI tools daily to move faster, write sharper and ship more. Comfortable owning a marketing hub that turns briefs into messaging and messaging into channel-ready copy.
Hunts growth audiences. You identify where Huel has the most to gain and build content that earns attention. You can read a category, spot white space, and turn audience insight into formats and series that travel across markets, particularly as we continue to grow our presence in the US.
Proven organic growth. You can point to real numbers, impressions, reach, engagement, from a brand you’ve helped grow. Managing decline at a big brand isn’t the same as growth, and we’re looking for the latter.
Food, lifestyle or wellness DTC experience preferred. Consumer brand experience is essential. A related category is a strong advantage.
Copy across channels, OOH, social, email, packaging, web. Comfortable across formats, not just captions.
And as always, we’re on the lookout for new Hueligans who love a fast-paced environment and are always striving to be their best. We want people who aren’t afraid to think differently and push boundaries. If you’re all about setting big goals and believe that amazing things happen through creativity and teamwork, you’ll fit right in at Huel!
We know that at times, our teams face demanding pressures, and exceptional effort deserves meaningful rewards. That's why we've created a world-class perks and benefits program designed to support our Hueligans in achieving their best, both professionally and personally, while celebrating the global impact they're making!
Hybrid working - We spend Mondays, Tuesdays and Thursdays in the office together. The remaining two days have the option to be worked from home.
30 days annual leave PLUS bank holidays
Free Huel to keep you going
️ 2 weeks a year to work remotely from anywhere!
Dog friendly
Paid Volunteering Days
️ Free on-site gym with free classes, and we will give you your own nutrition plan
Free on-site wellness area offering infrared saunas and an ice bath
Free 1-on-1 therapy provided by Self-Space.
Private Medical and Health insurance for you and your loved ones, including free life insurance covering up to 4x your salary
Electric Car Scheme with onsite charging
Cycle to Work Scheme
Enhanced Family Leave
Workplace Nursery Scheme
Paid Employee Referral Scheme
Biannual events to celebrate success - Have you heard about Huelchella?
We know diversity isn’t just important... it’s essential. It makes us stronger, sharper, and better at what we do. At Huel, we’re about people, not just sustainable nutrition - real people with different backgrounds, experiences, and perspectives.
We celebrate what makes each of us unique and we actively bring together Hueligans from all walks of life. Because whilst we share the same 7 values, it’s our differences that power our thinking, challenge our ideas, and help us build better products for a global community.
Belonging matters here. So does fairness. We want every Hueligan to have the opportunity to thrive, contribute, and be heard - no matter where they come from or what path they’ve taken to get here.
We don’t just welcome diversity of thought…we go looking for it!
Meet our teams here.
