Sales Executive – B2B Advertising & Marketing
THE Cornish LOCAL | Cornwall
THE Cornish LOCAL is looking for an experienced, confident and highly self-motivated salesperson to join our growing business.
This is a genuine sales role for someone who enjoys picking up the telephone, speaking with business owners and winning business.
We provide local businesses with targeted advertising across our established leaflet publications, supported by digital promotion and county-wide seasonal magazines. Our leaflet network alone reaches approximately 360,000 homes across Cornwall every eight weeks.
We have ambitious plans for continued growth and are looking for somebody capable of contributing meaningfully to that growth.
What the role actually involves
This is an activity-led, telephone-based B2B sales position.
You will proactively contact prospective advertisers, follow up existing opportunities and convert suitable businesses into paying clients.
We already have established sales processes, targeted prospecting campaigns, sales strategies and clear approaches developed through considerable experience.
Your responsibility is to use them consistently, create sufficient activity and turn that activity into sales.
A normal working day will involve:
- Making a consistent volume of proactive outbound sales calls.
- Speaking directly with business owners and decision-makers.
- Working through targeted prospect lists and specific sales campaigns.
- Following up prospects systematically rather than waiting for them to come back.
- Presenting our advertising opportunities confidently, accurately and professionally.
- Understanding each prospect's business and identifying appropriate advertising opportunities.
- Handling objections confidently and asking for the business.
- Maintaining momentum with prospects until a clear decision has been reached.
- Keeping accurate records of conversations, opportunities and required follow-ups.
- Managing your own workload and daily activity without continual supervision.
- Following established sales strategies while contributing sensible ideas of your own.
- Building professional relationships with new and existing advertisers.
- Taking personal responsibility for your activity, pipeline, targets and results.
The person we are looking for
We are looking for someone with a strong work ethic and a genuine sales mentality.
You should be naturally proactive and comfortable beginning each working day knowing what needs doing and getting on with it.
We provide training, support, direction, established systems and proven approaches. However, we are not looking for somebody who requires continual motivation, reminding or day-to-day management.
You should be someone who:
- Is comfortable making outbound telephone calls throughout the working day.
- Understands that consistent sales results begin with consistent activity.
- Has the resilience to hear "no" and confidently move onto the next opportunity.
- Follows agreed processes and applies training consistently.
- Takes ownership when a prospect needs following up.
- Is organised enough to manage a busy sales pipeline properly.
- Can think independently and use sensible commercial judgement.
- Communicates confidently and professionally with business owners.
- Is genuinely interested in businesses, marketing and helping clients grow.
- Enjoys working towards targets and takes satisfaction from achieving results.
- Is reliable, positive, straightforward and professional.
- Wants responsibility and an opportunity to demonstrate what they can achieve.
Targets, commission and bonuses
This is a target-based sales position, and achieving agreed sales targets is an expected part of the role.
Alongside your basic salary, we provide a strong performance-related commission structure.
Commission opportunities are cumulative, meaning stronger sales performance provides increased earning potential.
Additional performance bonuses are also available for achieving specified results and milestones.
Our commission and bonus structure is designed to reward genuine performance. Agreed targets must be achieved before the relevant commission and performance rewards become payable.
For somebody who enjoys selling and consistently delivers results, there is genuine opportunity to earn well.
Experience
Previous B2B sales experience is strongly preferred, particularly within advertising, media, marketing, telesales or business services.
However, attitude, work ethic, commercial confidence and demonstrable sales ability will matter considerably.
We are particularly interested in candidates who can explain:
- What they personally sold.
- How they generated new business.
- The targets they worked towards.
- The activity required to achieve those targets.
- Their personal sales results and achievements.
- How they organised prospects and follow-ups.
We are interested in evidence of sales ability, rather than simply sales terminology on a CV.
What you can expect from us
We expect a great deal from our team, but we strongly believe that commitment should work both ways.
People who work hard, contribute to the business and deliver results should be properly supported, developed and rewarded.
We provide:
- A competitive basic salary.
- A strong cumulative commission structure for achieving agreed targets.
- Additional performance-related bonuses.
- Six weeks' annual leave, providing considerably more time away from work than many comparable positions.
- A planned business closure over Christmas.
- A planned closure during the final week of August.
- At least three external training and development opportunities each year.
- Continued investment in your professional and personal development.
- Established sales strategies, campaigns and prospecting approaches.
- Marketing materials and support from our wider team.
- Proper lunch breaks and sensible hydration breaks throughout the working day.
- Support when it is needed, without unnecessary micromanagement.
- The opportunity to grow with an ambitious independent Cornish business.
We care about the people who work with us and want them to enjoy being part of our team.
In return, we expect commitment, reliability, personal responsibility, consistent activity and a strong work ethic.
We do not expect perfection, and everyone occasionally needs help. We do expect people to communicate, learn quickly, take responsibility and apply what they have been taught.
The opportunity
THE Cornish LOCAL has developed considerably since launching and continues to have substantial opportunities for further growth.
Our sales team works across multiple Cornish territories, with thousands of identifiable local businesses and numerous advertising categories available to develop.
There are opportunities for new business, repeat advertising, additional areas and multiple advertising products.
You will therefore be given a genuine market to work, established products to sell and clear strategies for generating opportunities.
What you make of those opportunities will depend considerably upon your own activity, organisation, persistence and ability to sell.
Before applying
Please consider carefully whether you genuinely enjoy proactive sales.
If you prefer account management, predominantly responding to inbound enquiries, or waiting for opportunities to develop themselves, this probably isn't the right position.
If you enjoy creating opportunities, speaking with business owners, following prospects through properly and closing business, we would like to hear from you.
When applying, please tell us about your previous sales experience and, importantly, what you personally achieved.
We are less interested in impressive sales terminology than evidence that you can pick up the telephone, create opportunities and turn them into business.
We will give you the tools, opportunities, strategy, training and support. We expect you to create the activity and produce the results.
For the right person, this is an excellent opportunity to join a growing business, develop professionally and be properly rewarded for strong performance.
Pay: From £30,000.00 per year
Benefits:
- Additional leave
- Free parking
- On-site parking
Work Location: In person
