Job Advert
Job title: Marketing Executive
Based at: Market Rasen Racecourse
Contract type: Permanent
Hours: 22.5 hours per week ((Min of 4 office days)
About the role
As Marketing Executive at Market Rasen Racecourse you'll play a key role in driving attendance, revenue and customer engagement across our racedays and events programme. Working closely with the Racecourse General Manager and wider marketing team, you'll deliver creative campaigns, engaging content and memorable customer experiences that contribute to the success of the racecourse
About The Jockey Club
The Jockey Club stages thrilling sporting occasions and live events nationwide including The Grand National, The Cheltenham Festival & The Derby. Owning & operating 15 courses, millions of people every year enjoy the special experiences we offer through racing, music, food and entertainment on racedays and beyond.
As the largest commercial group in British racing, we are guided by our mission to act for the long term good of the sport. Every penny we make goes back into racing to promote excellence within Britain’s second biggest spectator sport. Our people are what makes this possible
At The Jockey Club people are at the heart of what we do and drive our success. We are inclusive and actively seek to attract people with unique backgrounds and perspectives. Diverse, collaborative teams are pivotal to our success and support the potential and growth of all our people.
The Marketing Executive will
-
Developing and delivering racecourse and fixture-specific marketing plans that drive attendance, revenue and customer engagement.
-
Managing local marketing budgets, identifying opportunities to maximise ROI through innovative campaigns and themed events.
-
Supporting the promotion of hospitality, conferences and events in partnership with the Small Courses marketing team.
-
Keeping racecourse website and app content fresh, relevant and optimised to enhance the customer journey.
-
Building and growing local CRM activity, working with specialist teams to deliver targeted email campaigns and audience segmentation.
-
Creating and publishing engaging content across social media channels to achieve local and business-wide marketing objectives.
-
Delivering local PR and communications activity, collaborating with internal stakeholders to raise awareness and promote key events.
-
Working all racedays and major events, supporting on-course marketing activity, content capture, entertainment delivery and the overall customer experience
About you
:
-
Experience in marketing or a customer-facing role, with a passion for creating exceptional customer experiences.
-
A strong understanding of the marketing mix, including campaign planning, proposition development, and digital and traditional marketing channels.
-
Excellent communication and interpersonal skills, with the confidence to build relationships across a variety of stakeholders.
-
Strong influencing and collaboration skills, with the ability to work effectively across teams and departments.
-
A keen interest in digital marketing, social media and creating engaging content.
-
A proactive approach to learning, keeping up to date with marketing trends, tools and industry best practice.
-
Strong organisational skills, attention to detail and the ability to manage multiple projects and deadlines.
-
High levels of self-motivation, energy and drive, with a desire to make a real impact and continuously improve results
What we offer in return
-
All colleagues can go along to any of our race day or music events free of charge – along with 3 friends or family with our TeamPass Ticket scheme.
-
An award-winning pension scheme provider with a generous employer contribution
-
A healthcare cash back plan enabling you to claim money back on health & wellbeing services.
-
25 days annual leave
-
A whole host of other benefits including free eyecare vouchers, a ride to work cycle scheme & discounts across varying retailers & services.
If you think you have everything we’re looking for and more, then we’d love to hear from you. Don’t hang around, our closing date for this vacancy is 8th September but we reserve the right to bring this forward if we have many applications.
This role may be subject to a criminal record check, standard or enhanced DBS check or BHA Suitability Check. By applying you confirm that you are happy for these checks to be carried out.
