When sleep is good, life is good. Everything just seems brighter. We wake up with energy and enthusiasm. We feel better and guess what? Even look better.
We set out in 2008 with a mission to shake up the bedding industry by providing great quality products for less. Whilst this is still an important part of who we are and what we believe in, we have evolved into becoming a champion for the amazing emotional and physical benefits of sleep. Because everyone deserves great quality sleep.
Soak&Sleep is a leading online retailer of premium bedding and bath linens. Renowned in the sector for its high-quality products, great customer service and fair pricing it has become the go to brand for bedding that provides comfort and a night of relaxing, refreshing sleep.
Role:
Management of the brand identity of the business ensuring all customer facing communication strengthens and protects the brand position. Ensures Brand Guidelines are adhered to in every communication material developed and owns/manages the briefing of all on-site campaigns and delivery of required assets. This role demands a high level of creativity from a highly motivated individual with the ability to learn, follow briefs and seek advice when required. Great communication, time and workload management skills are essential, as is an ability to liaise across functions within the business and help produce and manage the brand-building workload.
Responsibilities:
- Management and regular review of all brand assets on the site ensuring all adhere to brand guidelines and enhance the brand experience.
- Manages and maintains Marketing plan with latest activity so all stakeholders can see previous and planned activity
- Have a clear understanding of Target Audience and how visual assets and ToV reflect this audience.
- Design digital assets and develop campaign ideas alongside team members for social media comms, including paid socia
- Execute the owned social strategy with regular activity that aligns to key brand/campaign messaging.
- Cover Paid Social reports for Ecommerce executive when absent
- Provide support to Graphic Designer in amending existing assets
- Assist the marketing team with the content, look and feel of all digital performance marketing activity including email activity across automation and campaigns.
- Assist with the development and management of all customer facing assets ensuring that they adhere to Brand Guidelines
- Image manipulation; edit and repurpose images for use online and by partners
- Co-lead the development of campaigns/focuses ensuring they adhere to brand strategy across copy, imagery and assets, with strong communication that drives desired actions and engagement from target audience.
- Review and approve customer facing site amends and alterations to the site to ensure they fit within the Brand Guidelines.
- Supports the planning, preparation and execution of photography and video shoots to capture product images, editorial shots and videos for the web and supports the approval of written content for brand ToV.
- Working with the Marketing & Content Executive and Online Merch Executive, develop and manage workflow of pages to launch new products in line with the Critical Path ensuring the key brand principles are displayed with a clear hierarchy of messaging with features & benefits clearly highlighted across image, video and written content.
- Deliver regular reports of campaign results, including web analysis and evaluation of KPIs. Collect and use data to inform new campaigns
- Regularly reviews competitors to understand activity and positioning. Includes adjacent brands to identify learnings to bring into Soak&Sleep brand strategy.
- Assist in building consumer brand loyalty and relationship marketing programmes
Requirements
- Marketing Degree or practical experience in brand marketing preferred
- Experience/understanding of developing and executing brand campaigns
- Understanding of Adobe Suite and use of XD to design assets
- Experience of working in a digital retailer ideal but not essential
Skills
- Proactive in identifying activity to help create strong brand presence and awareness
- Strong creative ability with a natural eye for design
- High degree of computer literacy in all Microsoft & Google office packages, and understanding of design packages including photoshop and XD
- Proactive in looking at ways to improve processes with a strong attention to detail
- Ability to analyse, present and communicate information clearly
- A team player with good organisational skills and ability to plan forward
- Self motivated with the ability to meet deadlines
- Ability to be flexible and prioritise across a broad area of activity
- Must have a positive energetic approach to the workplace
- Can do, will do attitude and a drive to achieve
Accountability
- Understands and conducts self in line with Brand values
- Owns the brand values and goals and holds team accountable to do the same
- Comprehension of Target Audience and ToV
- Thorough knowledge of the brand guidelines and holding business accountable for appropriate application
- Holds self accountable for maintaining in depth knowledge of products, services, promotions and Terms and Conditions
- Ownership for the maintenance of the marketing calendar
- On time delivery of launch products and campaigns to the site
- Completes and holds self accountable for maintaining knowledge of Sleep Ambassador training.
Department: Marketing/Ecommerce
Reports to: Brand Manager
Direct Reports: None
Pay: £24,000.00-£25,000.00 per year
Benefits:
- Company pension
- Employee discount
- Store discount
- Work from home
Education:
Work Location: Hybrid remote in Guildford GU1 4SJ
