Music is Universal
It’s the passionate and dedicated team at Universal Music who help make us the world’s leading music company. From A&R to finance, legal to digital, sales to marketing, Universal Music is the place to grow and develop your career within a truly commercial and innovative business that leads in everything it does.
Everyone is welcome to apply for our roles, and we are determined to ensure that no applicant or employee receives less favourable treatment because of gender, race, disability, sexual orientation, religion, belief, age, marital status, background, pregnancy, or caring responsibilities. We also recognise the importance of diversity of thought within our teams and are fully committed to embracing the talents of people with autism, dyslexia, ADHD, and other forms of neurocognitive variation.
We will always seek to make appropriate adjustments to recruitment, workplaces, and work processes to be fully inclusive to people with different needs and working styles. If you need us to make any reasonable adjustments for you from application onwards, including alternatives to the online form or to disclose a neurocognitive condition, please email [email protected].
The A Side: A Day in The Life
Part of the Universal Music Group International Bravado is a fast-growing Music Merchandise company. They acquire and actively promote merchandise rights for UK and International music acts, celebrities and entertainment properties.
Bravado works closely with new and established clients to create innovative products and marketing plans carefully tailored to each artist or brand. Clients include over a hundred music brands such as Kanye West, Spice Girls, Elton John, The Who, The Rolling Stones, Bob Marley, Sex Pistols, Sam Smith, Take That, Skepta and Guns N’ Roses.
Bravado is currently looking for a Brand Manager to oversee a number of Bravado’s music brands. This individual will work with the unique needs and challenges of our clients to deliver full-service support in a variety of categories including strategic planning, brand development, consumer marketing and creative development. This person will be the central owner of the brands and will work cross-functionally with sales, tour, licensing, direct to consumer and operations teams to develop creative plans and ensure they are executed flawlessly across the globe.
The B Side: Skills & Experience
Be Managerial
Define vision, mission, goals and strategy for each brand
Develop a global brand building and marketing plan that fits with the client/brand vision
Work closely with artist and their management to develop merchandising strategies resulting in best revenue opportunities.
Awareness of the brand’s P&L and how your strategy can drive revenue
Work with sales and direct-to-consumer teams to develop integrated product/marketing campaigns around artists
Develop and execute non-traditional marketing campaigns around artist merchandise
Monitor and analyse business metrics in order to optimise product line and maximise commercial opportunity
Work closely with Sales, Licensing, D2C and touring departments to develop product lines and ensure artist strategy is executed
Develop artist brand standards and usage guidelines
Oversee the development of existing and potential client presentation materials
Be Organised
Ensure campaigns and strategies are executed to the highest standards globally
Oversee the management of the product portfolio for each brand including product development, creative identity, style guides and internal approvals
Obtain and expedite all approvals required from artist
Be Creative
Oversee development of creative materials for artist roster
Develop and test new product concepts
Ensure all materials are consistent with strategy, on time and within budget, legally compliant
Person Specification
Necessary
Demonstrate capability driving brand growth and brand equity with smart and creative marketing plans
Experience working cross functionally to drive brand and product initiatives from concept to execution
Proven track record of consumer engagement planning, innovative thinking, program development and execution
A strategic approach to brand building programs
Overall leadership and management of brand growth through sound strategic thinking and excellence in execution
Awareness and interest in current fashion trends and styles
Interest in music, especially pop/classic rock/urban
Knowledge of delivering memorable brand experiences, social media campaigns, advertising campaigns, media
Planning and brand tracking tools
Experience in multi-cultural marketing
Foster and develop a strong partnership with the client
Strong experience with brand planning and marketing support
Experience in managing innovation and new product development
Experience coaching employees and being coached
Experience in owning and tracking P&L and budget items with emphasis on ROI
Independent self-starter, flexible, comfortable working in unstructured environment, and able to manage multiple priorities effortlessly
Excellent communication skills verbal/written, meetings and presentations
Team player with collaborative style and good listening skills
Proficient in Word, Excel and PowerPoint
About UMG UK
We are Universal Music Group UK – the UK’s leading music-based entertainment company. We exist to shape culture through the power of artistry. We help UK artists produce, distribute and promote the most critically acclaimed and commercially successful music to inspire and entertain fans at home and around the world.
Bonus Tracks: Your Benefits
Group Personal Pension Scheme (between 3% and 9%)
Private Medical Insurance
25 paid days of annual leave
Interest Free Season Ticket Loan
Holiday Purchase scheme
Dental and Travel Insurance options
Cycle to Work Scheme
Salary Sacrifice Cars
Subsidised Gym Membership
Employee Discounts (Reward Gateway)
Just So You Know…
The company presents this job description as a guide to the major areas and duties for which the jobholder is accountable. However, the business operates in an environment that demands change and the jobholder's specific responsibilities and activities will vary and develop. Therefore, the job description should be seen as indicative and not as a permanent, definitive, and exhaustive statement.
Universal Music Group
