12 Month FTC
We're looking for an experienced and commercially-minded Head of Commercial Partnerships to lead our partnerships strategy and deliver profitable growth across our affiliate, third-party and group booking channels.
This is a high-impact leadership role where you'll be responsible for developing and executing strategies that expand our brand reach, unlock new customer audiences, and drive demand across peak, shoulder and off-peak seasons. You'll also lead a talented team and manage several of our most important commercial relationships.
What you will be doing...
- Develop and deliver a profitable commercial growth strategy across affiliate partners, third-party sales channels and group booking opportunities.
- Drive incremental revenue by identifying and engaging new customer audiences, with a particular focus on off-peak and shoulder season demand.
- Maximise performance from existing partnerships while identifying and onboarding new strategic partners.
- Support specific regions and parks with targeted commercial activity to help achieve sales objectives, particularly in locations benefiting from recent investment.
- Lead and manage key strategic relationships including affiliate platforms, partner networks and third-party booking partners, ensuring mutually beneficial long-term success.
- Work closely with the Marketing Director to identify opportunities to improve processes, optimise ways of working and leverage technology to increase channel performance and efficiency.
- Collaborate with the Head of Campaigns and CRM to develop integrated campaign plans that align partner activity with key launches, promotions and commercial priorities.
- Act as the internal voice of our partner and affiliate customers, ensuring channel insights help shape wider marketing and commercial decisions.
- Represent commercial partnerships in campaign planning and business meetings, influencing strategy and maximising performance.
About you...
- Proven experience leading, managing and developing high-performing commercial or marketing teams.
- Strong commercial acumen with a track record of delivering profitable revenue growth.
- Extensive experience managing strategic partnerships, affiliate programmes or third-party commercial relationships.
- Highly analytical with the ability to interpret complex performance data and turn insights into effective commercial strategies.
- Strong understanding of affiliate, partner and performance marketing platforms and technologies.
- Experience influencing and managing senior stakeholders internally and externally.
- Excellent negotiation, relationship-building and stakeholder management skills.
- Outstanding communication and presentation skills with the ability to simplify complex information.
- Ability to balance strategic thinking with hands-on delivery and execution.
- Comfortable operating in a fast-paced, performance-driven environment.
So, why Parkdean Resorts?
Well, besides the one-of-a-kind team culture, stunning locations across the UK, and the chance to work with the UK's largest holiday park organisation, we can offer:
- The chance to develop your skills and boost your career across our 65 parks – we’ve got your back when it comes to training!
- You’re never on your own with our Employee Assistance Programme! It comes with a 24/7 confidential helpline for counselling and support - because your wellbeing is our top priority.
- A 50% discount for you and a 25% discount for friends and family when booking your holiday with us.
- A team member discount of 30%, available on everything from fabulous food to delicious drinks and even our fun leisure activities.
- Score awesome discounts! From tasty meal kits like Hello Fresh to your favourite local gyms, we’ve got deals on lots of brands just for you.
We want to be a force for good and caring for our parks, people, and planet is a natural component of the way we do business. We celebrate our people, communities and natural environment, enabling us to enhance the amazing memories we create for many years to come.
Are we the right fit for you?
At Parkdean Resorts, every park is a place to start something great; a place where you can develop your skills, take on new challenges, and thrive alongside a team that supports you every step of the way.
Our parks create meaningful memories for our guests and know that great service is more than a smile - it’s understanding the value of every moment. Because it’s not just what we do, it’s who we are. Join a team that puts heart into every holiday. Be the Heart of the Park.
Parkdean Resorts takes safeguarding seriously therefore background checks including DBS (or equivalent) will be carried out if appropriate.
We want to do all we can to create an environment and recruitment process where people feel safe and comfortable to talk about disability. For any reasonable adjustment requests as part of the recruitment and assessment process, please contact Roisin at
[email protected]