Job Title: Business Development Manager
Company: Kelling Fleet Solutions
Location: National
Reports To: Group Commercial Director
About Kelling Group:
Kelling Group is a market leader in the hire and leasing of specialist equipment to the infrastructure, construction and commercial sectors across the UK. With a focus on innovation, sustainability and customer service, Kelling Group operates through three specialist divisions: Welfare Hire Nationwide – Eco welfare units and lighting solutions; Access Hire Nationwide – Powered Access (MEWPs), and Kelling Fleet Solutions – specialist commercial fleet leasing and converted vehicle solutions.
Our newest division, Kelling Fleet Solutions, provides tailored, end-to-end commercial vehicle leasing solutions to businesses across the UK. We deliver specialist commercial vehicles that meet our customers' operational requirements while providing exceptional service and support throughout the customer journey. Our commitment to providing premium, specialist leasing solutions has earned us a trusted reputation amongst major contractors, infrastructure providers and commercial businesses nationwide.
Job Overview
The Business Development Manager will play a key role in driving the growth of Kelling Fleet Solutions through the acquisition of new customers and the development of strategic commercial relationships across the UK. This is a highly commercial, customer-facing role focused on identifying new opportunities, securing long-term fleet leasing contracts and expanding our market presence within key industry sectors and verticals. The successful candidate will be a proactive new business hunter with a proven ability to generate opportunities, develop relationships at all levels and convert prospects into long-term customers. Working closely with manufacturers, vehicle converters and internal stakeholders, the Business Development Manager will deliver sustainable revenue growth through value-led consultative selling.
Key Responsibilities
Business Development & Revenue Growth
- Deliver agreed new business growth targets and maximise sales revenue through the acquisition of new commercial fleet leasing customers.
- Identify, qualify and secure new business opportunities in core target sectors.
- Build and manage a robust sales pipeline through prospecting, networking, referrals and outbound business development activity.
- Develop long-term strategic relationships with customers from operational level through to senior decision-makers and board level.
- Win high-value fleet leasing agreements and framework contracts with national and strategic accounts.
- Manage the full sales lifecycle from initial enquiry through quotation, negotiation and contract completion.
Strategic Sales & Market Development
- Develop and execute business development plans aligned with Kelling Fleet Solutions' growth objectives.
- Identify emerging market opportunities, industry trends and customer requirements to support sustainable business growth.
- Build relationships with vehicle manufacturers, converters and commercial partners to leverage commercial opportunities.
- Promote Kelling Fleet Solutions' specialist leasing and fleet support capabilities across targeted industry sectors.
- Represent the business at customer meetings, networking events, exhibitions and industry forums.
Customer Solutions
- Understand customer fleet requirements and recommend tailored commercial vehicle leasing and funding solutions.
- Prepare competitive quotations, funding proposals and commercial presentations.
- Negotiate commercial terms and successfully convert opportunities into long-term partnerships.
- Deliver an outstanding customer experience throughout the sales process.
- Work collaboratively with internal operational teams to ensure smooth vehicle delivery and ongoing account management.
Market Intelligence & Tender Support
- Monitor competitor activity, market trends and pricing strategies.
- Support bid management and tender submissions where appropriate.
- Contribute ideas for service improvements, product innovation and commercial strategy.
Governance & Reporting
- Maintain accurate CRM records, customer information and sales activity.
- Produce regular pipeline, forecast and performance reports.
- Monitor conversion rates, sales performance and business development KPIs.
- Ensure all sales activities comply with company policies and commercial governance.
Key Skills & Experience:
Essential
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Proven track record of success in business development, B2B sales and account acquisition.
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Strong new business generation skills with a hunter mentality.
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Demonstrable experience of managing the full sales cycle from prospecting to contract award.
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Excellent commercial awareness and negotiation skills.
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Ability to build relationships with stakeholders at all organisational levels.
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Strong communication, presentation and influencing skills.
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Self-motivated with the ability to work independently while managing multiple opportunities.
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Excellent organisational and time management skills.
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Full UK Driving Licence.
Desirable
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Experience within commercial vehicle leasing, contract hire, fleet management or finance.
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Knowledge of commercial vehicle funding products.
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Experience working with infrastructure, construction, healthcare, logistics or public sector customers.
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Existing network of fleet decision-makers or commercial vehicle contacts.
Personal Attributes
The successful candidate will demonstrate:
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A proactive and results-driven approach to winning new business.
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High levels of energy, resilience and determination.
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Strong commercial judgement and problem-solving ability.
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Excellent relationship-building and networking skills.
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Professionalism, integrity and accountability.
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A consultative approach focused on delivering long-term customer value.
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A collaborative mindset aligned with Kelling Group's values and culture.
Benefits:
- 25 days holiday plus bank holidays per year
- Life Insurance (2.5x annual salary)
- Company Referral Scheme (up to £1000 awarded)
- Company Cycle to Work Scheme – we buy the bike and you pay us back saving your NI
- Long Service Award – gifts, hampers, vouchers and more for long service
- Enhanced Company Pension Scheme (up to 5%, and via salary sacrifice where applicable)
- Medicash is our Healthcare Cash Plan (including access to virtual GP, and discounted prices at selected retailers and gyms)
- Learning & Development culture (professional qualifications, access to apprenticeships and more)
Why Join Kelling Fleet Solutions?
Joining Kelling Fleet Solutions offers the opportunity to become part of an ambitious and growing division backed by the strength and reputation of Kelling Group. You'll have the autonomy to build your own customer portfolio, supported by an experienced commercial leadership team, established industry partnerships and access to market-leading commercial vehicle leasing and specialist fleet solutions. If you're an ambitious business development professional with a passion for building relationships and delivering sustainable growth, we'd love to hear from you.
