ABOUT US
The company was founded in 2016 with a vision to become the best total global vaping leader, generating sustainable economic, social, and environmental value by managing innovative, winning business models with the best people in the world. Our founding and leading brand is IVG also known as I Vape Great, which is one of the largest and globally known brand in the vaping the world, The brand serves over 100 countries across 6 continents and have earned many awards from around the world including Best UK Brand in the UK to Best International Brand in Canada.
We’ve achieved so much and we have no intention of slowing down.
- We think big, pushing the limits of what’s possible
- We challenge ourselves every time.
- We use our passion, expertise and creativity.
- We take pride in helping millions of smokers quit smoking.
JOB PURPOSE
To lead IVG's Corporate Affairs, Brand & Responsible Communications function - combining trade and category PR, a national media programme, the founder brand, factual product and responsible-vaping education, and crisis-comms readiness under one remit - positioning IVG as the media's go-to authority on the vape category and a credible, responsible corporate voice, not only a source of brand stories.
JOB DUTIES AND RESPONSIBILITIES
- Responsible for building and developing IVG's corporate affairs, PR and communications strategy across trade, national media, founder brand and responsible-communications channels
- Own IVG's corporate reputation, including manufacturing, employment, investment and export stories that build credibility beyond the vape category
- Evaluate specialist PR platforms and/or agencies and present a costed recommendation before any commitment is made
- Build and maintain a verified national and trade journalist/editor database, organised by tier and beat, with a named internal owner for each Tier 1-3 outlet
- Develop and pitch distinct story angles by media tier — national business, trade, regional and broadcast - rather than a single blanket release
- Build IVG's reputation as the media's go-to source for the vape category as a whole, including a rapid-response capability for breaking category news within 24-48 hours
- Own industry commentary on regulation, vape duty, duty stamps and illicit trade, and lead responsible-retailing and responsible-vaping communications
- Own the company LinkedIn presence and the CEO's founder-voice content cycle, repurposing earned coverage and first-person content across channels
- Own the rolling three-month podcast and industry-video editorial calendar, publishing a minimum of one substantial podcast or long-form industry video each month covering subjects such as regulation, taxation, responsible retailing, compliance, manufacturing, exports, product safety and recycling - produced with the Creative and Content Studio, scheduled and tracked through Marketing Operations, and Legal/Compliance/Regulatory-approved before every publication
- Build and maintain the CEO's founder brand assets, including an executive website, press kit, and public profile through interviews, speaking opportunities and award submissions
- Own awards, conferences and industry engagement as a structured, planned annual programme
- Develop retailer, employer and community content, including compliance guidance, retailer recognition, employer branding and community/CSR content
- Turn Product's approved technical information into clear, factual product instructions and customer education content - including product compatibility, safety, troubleshooting and FAQs, and authenticity, recycling and disposal information — while Product remains accountable for technical accuracy
- Own and grow the WhatsApp, email and CRM infrastructure carrying trade communications and the product launch toolkit to trade audiences
- Own all internal and external crisis communications and pre-approved holding statements - including for product quality, safety or recall-adjacent incidents, where Quality/Regulatory owns the incident itself and the technical response while this role owns the communications, coordinating with Product and Supply Chain per the Cross-Functional Working Model - plus day-to-day reputational risk monitoring
- Manage external PR agency partners where used - brief, govern and measure performance
- Work closely with the Head of Marketing on cross-departmental communications planning and governance
- Submit every external item through the three-step approval process - business approval, responsible-marketing and governance review, and independent Legal/Compliance/Regulatory sign-off - before release
- Report progress against media coverage, share-of-voice, content and podcast/video measures to the Head of Marketing on the agreed governance cadence, with activity and evidence tracked in IVG Hub
ROLE REQUIREMENT:
- Graduate or equivalent level, with experience in international marketing, export or distributor management, ideally within FMCG or a regulated category
- Willingness and ability to travel regularly and internationally as part of the role
- Experience building or managing distributor marketing partnerships, including marketing-fund control and accountability
- Additional language skills are desirable but not essential
- Comfortable navigating varying local regulatory frameworks across multiple markets
- Confident using data to prioritise markets and evidence distributor, revenue, distribution and campaign performance
- A great communicator both verbally and written, able to work across cultures
- Pro-active, detailed approach to tasks with the ability to use own initiative
- Strong team player, comfortable coordinating with UK Commercial Marketing and Corporate Affairs colleagues
- Energy, enthusiasm and a can-do attitude are a must
Job Types: Full-time, Permanent
Pay: £35,000.00-£40,000.00 per year
Benefits:
- Company events
- Employee discount
- Free parking
Application question(s):
- Do you require visa sponsorship now or in the future?
Work authorisation:
- United Kingdom (required)
Location:
- Preston, Lancashire (preferred)
Work Location: In person
