Head of crm Work, Jobs in Scotland (with Salaries)

CRM - Senior CRM & Loyalty Manager
Schuh —Livingston
- Full-time
- Salesforce
- English
- Microsoft Office
- Employee assistance programme
- Employee discount
Senior Growth Manager (German Market)
Simple Online Healthcare —Glasgow
- £70,000 - £90,000 a year
- Analysis skills
- IT
- Life insurance
11d
RBC Brewin Dolphin - Head of Platform Relationships
Royal Bank of Canada —Glasgow
- Full-time
- Business development
- Communication skills
7d
Direct Sales Professional – Renewable Energy
Greener Energy Group Ltd —Dundee
- £50,000 - £100,000 a year
- Full-time
- CRM software
- Sales
- Salesforce
Quick apply
5d
Higher Education Sales Representative, North of England & Scotland
Bloomsbury Publishing PLC —Midlothian
- £39,000 - £46,000 a year
- Full-time
- Microsoft Powerpoint
- Microsoft Word
- Microsoft Excel
- Employee assistance programme
9d
Dairy Farm Liaison Manager - Cumbria & Southwest Scotland
Agriculture & Horticulture Development Board (AHDB) —Scotland
- £35,000 a year
- Full-time
- Hybrid work
- Presentation skills
- Communication skills
- Annual leave
- Employee assistance programme
7d
: Business Developer - FlexTeam Pods (Salesforce & CRM Services)
MaxAccelerate —Edinburgh
- Full-time
- Remote
- Sales
- Business development
- Contracts
Quick apply
Senior Technical Architect
Natterbox Ltd —Scotland
- Remote
- Azure
- Salesforce
- AWS
- Employee assistance programme
- Employee discount
Quick apply
Head of Fundraising and Marketing
Befriend a Child —Aberdeen
- £40,000 - £45,000 a year
- Weekend availability
- Hybrid work
- In-person
- Leadership
Quick apply
2d
Inside Sales Manager (Remote / Hybrid)
Sampled —Newhouse
- £35,000 - £45,000 a year
- Remote
- Microsoft Powerpoint
- Microsoft Word
- Microsoft Excel
3d
Marketing Manager – Recruitment & Commercial Growth (1.0 FTE) (Permanent)
Glasgow Kelvin College —Glasgow
- £47,192 - £50,233 a year
- Hybrid work
- Marketing
- No degree
- Business
- Annual leave
- Employee assistance programme
7d
Senior Business Development Manager
JamesFisher —Aberdeen
- Remote
- Sales
- Marketing
- Bachelor's degree
4d
Business Development Executive
QUICKBLOCK —Stirling
- £30,000 - £35,000 a year
- Full-time
- Hybrid work
- Sales
- Business development
- Travel
- Work from home
Quick apply
2d
Sales Account Manager – Scotland
KYOCERA Document Solutions —Scotland
- Microsoft Powerpoint
- Microsoft Word
- Sales
- Employee assistance programme
- Employee discount
Inside Sales Manager UK / Europe (FTC)
Sampled —Newhouse
- £35,000 - £45,000 a year
- Hybrid work
- Microsoft Powerpoint
- Microsoft Word
- Microsoft Excel
10d
Business Development Manager
Global Brands LTD —Edinburgh
- Full-time
- Microsoft Powerpoint
- Sales
- Salesforce
- Health & wellbeing programme
- Employee discount
Quick apply
14d
Business Development Manager - Property
Tom —Scotland
- £30,000 - £55,000 a year
- Full-time
- Hybrid work
- No degree
- IT
- In-person
- Paid training
- Flexitime
Quick apply
5d
Inside Sales Executive
Canon —Scotland
- £27,177 a year
- Full-time
- Hybrid work
- Communication skills
- Free parking
- Employee discount
Client Programme Manager
Burges Salmon —Edinburgh
- Business development
- Continuous improvement
- Time management
Customer Hire & Sales Coordinator
GAP Group —Glasgow
- Full-time
- Communication skills

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CRM - Senior CRM & Loyalty Manager

Schuh -
Livingston

Apply Now

Job details

Full-time

Benefits

Company pension
Employee assistance programme
Employee discount
Flexible schedule

Qualifications

Jira
Salesforce
English
Microsoft Office
Confluence
Contracts
Martech
Microsoft Project
AI
Leadership

Full job description

The Senior CRM and Loyalty Manager is responsible for recruiting and managing a team of campaign and loyalty specialists. An expert in the field of CRM, loyalty and customer marketing - their remit is to lead and own on the Loyalty programme proposition including; maintenance, innovations, projects, performance, reporting and analysis. Additionally, they lead on all customer journeys and mobile messaging all with a goal to increase customer satisfaction and key KPIs including; revenue, profitability, frequency, AOV, APRU and CLTV.
This is a strategic role with an emphasis on delivery and mentoring.
This is a high-profile role with lots of visibility.
Reports to: Head of CRM
Team: CRM & Loyalty team within Digital Remit
Works closely with: CRM Analytics team, CRM Audience and Systems team, Trade Email team, Digital Marketing team, Ecommerce team, Retail, Marketing and Finance.

Desirable Product Knowledge & Experience :

Strong Salesforce experience across SFMC, Loyalty Management and Service Cloud
Loyalty schemesCampaign management
Customer lifecycle journey building
Testing
Project management
Data literate and data driven
Reporting, analytics and insight
Refer a Friend Schemes
Movable Ink/ Personalisation
Mobile Wallet marketing platforms
Google Drive and Microsoft Office suites
Project management tools, Jira & Confluence
Strong understanding of MarTech stack, including platform integrations and data flow

Main Duties & Responsibilities:

Work with Senior CRM and Digital team to define and deliver CRM campaign and loyalty strategy
Lead mentor and support the team to:
Define CRM and loyalty lifecycle stage and deliver campaigns, developing automated and triggered campaigns.
Deliver loyalty programme development and innovations.
Deliver CRM and loyalty led personalisation across email,web and stores.
Deliver customer communications across various channels including email, mobile messaging and web and stores.
Define economic model, tiers, rewards, benefits and promotions for loyalty programmes.
Deliver projects to increase profitability
Deliver day to day management of the CRM and loyalty campaigns and programme.
Define, deliver and QA CRM and Loyalty IT projects.
Troubleshoot issues as they arise
Conduct test and learn activity using MTV and implement learnings (multivariate testing)
Monitor and report on performance and KPIs and share with wider team and business
Increase acquisition, retention, engagement and value of loyalty customers
Define and deliver strategies and tactics to enhance KPI performance
Work alongside the email trade team and act as subject matter expert for campaigns that overlap with CRM and loyalty customers.
Align CRM and loyalty activity with the wider marketing calendar and business goals
Jointly manage and build relationships with CRM and loyalty 3rd parties.
Lead team to communicate, educate and train CX, retail and wider business on CRM and loyalty
Monitor and stay informed of industry innovations and competitor activities
Ensure brand DNA is conveyed in all CRM communications
Enthusiastic to learn and willing to get stuck in
Willingness to travel regularly
Contribute to customer research projects
Contribute to market expansion strategy
Ensure all activity with brands adheres to GDPR policies
Keep abreast of data legislation changes and collaborate with DPO
Understand and comply with the Company's Health & Safety policy and procedures.

Other skills & competencies:

Leadership
Communication
Innovation
Technically minded
Automation
Planning and organising
Project management
Problem solving
Stakeholder management
Confident presenting to stakeholders at all levels
Ecommerce and digital experience
Omnichannel experience across in-store & online
Negotiations and contracts
Forecasting
Personalisation
Multichannel projects
customer journeys
Customer lifecycle management
Cross channel communications
Managing 3rd parties
Testing and QA
Data feeds
AI knowledge and experience
Collaborative
Self starter
Positive, can do attitude
Decision making
Deadline focussed
Influential and good at building relationships
Mentoring
Commercial
Creative
Fashion and footwear industry knowledge
Segmentation
Detail orientated
Accuracy
Clear sense of priorities
Multitasking
Excel
Numerate
MTV testing
Strong command of English language
Data Analysis and insight
Data storytelling/ contextualising data
Data visualisation
About the perks/benefits
Up to 40% product discount for you and your loved ones
34 Days holidays
Your birthday off to celebrate you
Flexible working hours / contracts to work when suits you
Perk platform for hundreds of discounts
Manage, save and access your wages as you earn them to get paid your way
Employee assistance programme to support your wellbeing through resources, helplines and Virtual GP services.
A pension scheme to help you save for the future
Development and progression opportunities across store and Head Office
Opportunity to be a part of our company Purpose Groups

About schuh

At schuh we are the ‘Same but different’.

By embracing diversity and promoting inclusivity, we aim to empower our people to be fiercely and unapologetically themselves.

This means you will support our commitment to diversity, equality and inclusion, and ensure that colleagues and customers from all backgrounds, beliefs and communities are treated fairly.

We are committed to providing reasonable adjustments to support disabilities or health conditions. Please let our talent team know of any adjustments needed during the hiring process.

Our Talent Acquisition Team will work as quickly as possible to review your application. In the meantime, if you have any questions or would like any additional information at all, please contact [email protected]

#INDHP

Apply Now

Refine Your Search

head of crm jobs in scotland

CRM - Senior CRM & Loyalty Manager

Senior Growth Manager (German Market)

RBC Brewin Dolphin - Head of Platform Relationships

Direct Sales Professional – Renewable Energy

Higher Education Sales Representative, North of England & Scotland

Dairy Farm Liaison Manager - Cumbria & Southwest Scotland

: Business Developer - FlexTeam Pods (Salesforce & CRM Services)

Senior Technical Architect

Head of Fundraising and Marketing

Inside Sales Manager (Remote / Hybrid)

Marketing Manager – Recruitment & Commercial Growth (1.0 FTE) (Permanent)

Senior Business Development Manager

Business Development Executive

Sales Account Manager – Scotland

Inside Sales Manager UK / Europe (FTC)

Business Development Manager

Business Development Manager - Property

Inside Sales Executive

Client Programme Manager

Customer Hire & Sales Coordinator

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