Overview
Original research has always been one of the strongest drivers of successful Digital PR campaigns, and as AI search continues to grow, high-quality data, evidence and unique insights have become even more valuable. They help brands earn authoritative coverage, strengthen credibility and contribute towards both SEO, Digital and AiPR® performance.
As a Data Insight Specialist at Reboot, your primary responsibility is to uncover unique, accurate and newsworthy insights that give our Digital PR campaigns the strongest possible chance of success.
You'll combine analytical thinking, statistical knowledge and creative curiosity to identify stories within data, communicate findings clearly and help create campaigns that earn high-quality media coverage while supporting SEO, digitalPR and AiPR® objectives.
Success is measured by the quality, originality and impact of the insights you uncover, and how effectively they contribute to campaign performance.
What you’ll be doing
- Source relevant, authoritative and reliable datasets that support campaign ideas across a range of industries.
- Mentor and develop talented Junior Analysts.
Campaign Development
- Work alongside the Digital PR team during ideation to identify opportunities where data can strengthen campaign concepts.
- Help shape campaign direction by identifying the strongest research questions, methodologies and datasets from the outset.
- Translate complex analysis into clear, engaging insights that the PR team can confidently turn into media stories.
- Present findings in a way that's easy for non-technical colleagues to understand and apply.
Quality & Innovation
- Review datasets and methodologies produced by fellow Data Analysts to ensure accuracy, consistency and robustness.
- Stay up to date with new data sources, analytical techniques and emerging technologies that improve campaign quality.
- Continuously expand Reboot's library of trusted data sources and research methodologies.
- Explore new ways data can support GEO, AiPR® and future Digital PR campaign formats.
- Use web scraping, APIs and other data collection techniques to gather information where suitable datasets don't already exist.
- Clean, validate and prepare datasets to ensure accuracy and reliability before analysis.
- Analyse datasets to uncover trends, patterns and statistically meaningful findings that support compelling campaign narratives.
- Validate findings through appropriate statistical methods and quality assurance.
Skills & Experience Required
- Strong analytical and problem-solving skills with excellent attention to detail.
- Experience sourcing, cleaning and analysing large datasets.
- Strong understanding of statistical methods and interpreting quantitative data.
- Experience using Python for data analysis (including libraries such as pandas, NumPy and matplotlib or Plotly).
- Experience using web scraping tools and techniques such as Requests, Beautiful Soup, Selenium or Scrapy.
- Ability to communicate complex findings clearly to non-technical audiences.
- Experience reviewing and validating data for quality and accuracy.
- Proficiency in Microsoft Office and Google Workspace.
Desirable
- Degree in a mathematical, analytical or research-focused discipline such as Mathematics, Statistics, Data Science, Engineering, Business, Economics or Finance.
- Experience working with geospatial datasets and tools such as GeoPandas, QGIS or ArcGIS.
- Experience using APIs for data collection.
- Knowledge of Natural Language Processing techniques.
- Experience using AI-assisted analytical tools and workflows.
About You
- You're naturally curious and enjoy asking questions that lead to interesting discoveries.
- You're passionate about finding stories hidden within data.
- You're methodical and take pride in producing accurate, reliable analysis.
- You're commercially aware and understand that the goal isn't just analysing data, but creating campaigns that perform.
- You're proactive and continually look for new datasets, methodologies and technologies that improve our work.
- You're confident communicating analytical findings to colleagues with varying levels of technical knowledge.
- You enjoy solving problems and are always looking for better ways to uncover meaningful insights.
Why Reboot?
- Best Global SEO Agency
- Best Agency to Work For
- Fully remote across the UK
- 4-day work week
- Opportunity to help shape a growing commercial team at an independent agency
Reboot is an Organic Search Agency; also home to one of the UK’s leading Digital PR teams and the creators of AiPR®, our trademarked offsite approach to helping brands earn visibility and recommendations in AI search.
Pay: Up to £35,000.00 per year
Benefits:
- Company events
- Company pension
- Health & wellbeing programme
- Work from home
Work Location: Hybrid remote in London
