Partnerships Marketing Lead
Location: London / Windsor / Reading (FlexFirst hybrid working)
Overview
We’re looking for a Partnerships Marketing Lead to drive growth through strategic partner relationships across British Gas Services.
You’ll lead how we show up with partners such as Currys, Costco, Panasonic and Amazon, while shaping our approach to new opportunities. From early conversations to live campaigns and ongoing activity, you’ll own partnerships marketing end-to-end, ensuring everything delivers clear commercial impact.
Working closely with our Services Partnerships team and colleagues across Centrica, you’ll bring marketing into the heart of every partnership. This is a hands-on role where you’ll shape strategy, deliver campaigns and help establish our position in the market.
If you enjoy working at pace, testing new ideas and building something with real growth potential, this could be a great fit.
About the role
In this role, you will:
- Own and deliver the partnerships marketing strategy across partner channels and routes to market
- Work with the Services Partnerships team to position marketing as a driver of partnership growth
- Develop and execute campaigns with clear KPIs and measurable outcomes
- Build high-impact co-marketing plans that drive performance for British Gas and our partners
- Ensure strong and consistent British Gas presence across partner and owned channels
- Act as a brand champion across all partnerships
- Support onboarding of new partners, bringing a marketing perspective from the outset
What We’re Looking For
You’ll bring strong experience in partnerships or B2B/B2B2C marketing (this could be from retail, finance, telco etc), with a track record of delivering growth and leadership. You’re comfortable balancing strategy with hands-on delivery and understand how marketing drives commercial results.
You will:
- Build effective relationships across retailers, OEMs, installers and B2B clients
- Think strategically while delivering impactful campaigns
- Bring strong commercial awareness, including ROI and performance models such as CPS and CPL
- Navigate and deliver in a matrix environment
- Use data to inform decisions and optimise performance
- Demonstrate clear impact through previous work
- Be confident using marketing tools across campaigns, media, digital and creative
You’ll take ownership, move at pace and stay focused on outcomes—always looking for ways to improve and drive growth.
Pay: £60,000.00-£85,000.00 per year
Benefits:
- Bereavement leave
- Company car
- Company pension
- Employee stock purchase plan
- Enhanced maternity leave
- Enhanced paternity leave
- Free flu jabs
- Free parking
- Health & wellbeing programme
- Life insurance
- On-site parking
- Private medical insurance
- Sick pay
Work Location: Hybrid remote in London W2
