Reports to: Private Hire Sales Manager
Location: Hugglescote, Leicestershire
Commitment: Full-time position: 37.5 hrs. per week
About the job
Are you an enthusiastic Sales Advisor looking for an opportunity to advance your career?
We are seeking an experienced Sales Advisor to join our Private Hire Sales Team who are responsible for the hire of our extensive vehicle fleet. You will be working with a diverse client base that includes leading sports teams, schools, universities, and corporate organisations across the region.
This is an office-based role based here at our HQ (We’re based in Hugglescote, Coalville (Northwest Leicestershire) which is situated near junction 22 of the M1 motorway).
Who are we?
We are proud to be the largest coach operator in Leicestershire, with over 30 years of experience delivering reliable, friendly, and professional travel services. Our extensive fleet of modern executive vehicles allows us to operate more than 600 coach holidays, day trips, and short breaks annually across UK and Europe. Alongside our popular Holidays programme, we also provide private coach hire for a wide range of occasions and deliver daily school transport for thousands of pupils.
We have recently expanded our fleet with several new vehicles, including a zero-emissions coach, and introduced a new premium division, Roberts Luxe. This marks an exciting stage of growth for the business, making it a fantastic time to join a forward-thinking and innovative company
Core Purpose of the Role:
The Private Hire Sales Advisor is responsible for producing and converting coach hire quotations to achieve monthly and annual sales targets, while delivering first-class customer experience.
This role requires excellent communication skills, strong commercial awareness, and the ability to build lasting relationships with our customers.
Key Responsibilities:
Quotation Management
- Gather all relevant journey information from customers in response to enquiries, including dates, times, passenger numbers, destinations, special requests, and budget considerations
- Provide clear and accurate information about coach hire options, including vehicle types, on-board facilities, pricing, and terms of service
- Prepare and send professional quotations specifically tailored to match customer requirements
- Efficient management of the quotation pipeline by utilising team CRM systems, working to team KPI’s for quotation follow up and conversion rates
Collaboration & Operational Support
- Work closely with our Operations Team to alert of any additional considerations prior to the customer’s travel date to ensure smooth customer experience
- Develop a thorough understanding of the fleet, operational schedule, and specific legislation relating to coach travel
Business Development
- Tap into our network of tour operators to generate sales of UK and European private hire tours, maximising opportunities within the touring season
- Demonstrate strong commercial acumen by understanding pricing structures, monitoring competitors, and identifying peak periods for hire demand
- Generate new business by re engaging lapsed customers and reaching out to prospective clients within our target geographical areas via telephone, email and face-to-face networking.
Performance & Professionalism
- Consistently achieve monthly and annual sales targets, ensuring a positive contribution to the team budget
- Maintain high standards of professionalism in all interactions, representing the brand positively to build long-term customer relationships
- Contribute ideas and feedback to improve processes, enhance the customer journey, and build on revenue generation
Networking & Brand Representation
- Attend networking events, trade shows, and exhibitions as part of the team to actively promote Roberts Travel Group
- Represent the business in a professional manner to generate new leads and enquiries
Customer Service Excellence
- Consistently deliver first-class customer service at every stage of the sales process
- Act as a reliable point of contact for customers, building trust and encouraging repeat business
Qualifications and Skills:
· A track record of lead and sales generation; 2 years sales experience, preferably within the transportation industry (but not essential)
· Excellent communication skills, both written and verbal with a strong ability to articulate information clearly and concisely
· Proven ability to build rapport with customers
· Strong organisational skills with a high attention to detail, with the ability to manage multiple enquiries and bookings simultaneously
· Proficiency in Microsoft Office (Word, Excel)
· Experience in using Salesforce and /or Coach Manager an advantage (but not essential)
· Adaptability and resilience in a fast-paced environment
· A customer focused mindset, with a commitment to delivering exceptional service with each and every Roberts travel Group customer
· Flexibility to work Saturdays on a periodic basis for either office based, or weekend based Exhibitions and promotional events
Why Join the Team:
· £24,000 base salary + Bonus Scheme
· Free onsite parking here at our depot LE67 2FX
· Friendly comfortable office environment
· An opportunity to learn and develop through our training schemes
· A programme of company social events
· Fantastic discounts on day trips and UK coaching holidays
Job Types: Full-time, Permanent
Pay: £24,000.00 per year
Benefits:
Work Location: In person
