We are seeking a highly motivated and experienced Product Marketing Manager to drive the positioning, messaging, go-to-market communication of our ‘Smart Buildings’ SaaS and software platform offerings. The Product Marketing Manager acts as the commercial voice of the Smart Buildings portfolio, ensuring product strategy, customer requirements, competitive positioning and go-to-market execution remain aligned globally. This role serves as the bridge between Product Management, Sales, Customer Success, and Marketing, translating product capabilities into compelling customer value propositions that accelerate pipeline growth, product adoption, retention, and revenue.
The successful candidate will combine strategic thinking with hands-on execution, helping to define how our solutions are positioned in the global market while enabling sales teams and supporting successful product launches.
The ‘Product Marketing Manager’ is responsible for driving market awareness, demand generation, and adoption of smart building solutions, leveraging value proposition messaging from MEIDS technology and software solutions. Today, those MEIDS software solutions are IBSS (Intelligent Buildings Software Stack – a native SaaS solution) and GENESIS (an integration and automation software platform). In near future, the underlying MIEDS technologies are evolving to cloud-first, AI-first solutions. The role shall consider the current status and future journey of our product evolution, helping us adapt and transition with ease.
This role translates product, into benefits of workplace and tenant experience, optimal building performance and occupant wellbeing, operational efficiency and effectiveness, energy optimisation, increased real estate value and rental efficiencies. Ultimately delivering compelling, outcome-driven messaging for varied buying groups of building owners, corporate tenants, operators, and technology stakeholders.
Reporting Structure & Key Stakeholder Relationships
The Product Marketing Manager is a highly cross-functional role that sits at the intersection of Product, Sales, Marketing, Customer Success, and Industry Strategy.
The role will report directly to the Global Head of Smart Buildings, ensuring alignment between product development and marketing activities, strategic growth objectives, industry positioning, and the overall Smart Buildings vision.
In addition, the role maintains strong dotted-line relationships with:
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VP Global Sales & Global Smart Buildings Sales Director – to align product marketing priorities with global commercial strategy, pipeline development, and revenue growth objectives. And to ensure market messaging, customer engagement strategies, and sales enablement activities support regional and global sales execution.
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Product Management Teams – to maintain close alignment with product roadmaps, release plans, customer requirements, market needs, and go-to-market activities.
The Product Marketing Manager will collaborate extensively with:
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Product Owners and Product Managers
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Regional and global Sales Teams
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Corporate Marketing and Digital Marketing functions
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Customer Care, Customer Success, and Support Teams
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Strategic Technology and Channel Partners
Success in this role requires the ability to build strong relationships across multiple functions, influence without direct authority, and act as the central connection between product strategy, market needs, and commercial execution.
Note:
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Corporate Marketing owns brand, campaign execution, digital marketing operations.
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Sales and Corporate Marketing jointly own demand generation, lead generation and opportunity creation activities.
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The Product Marketing Manager owns product positioning, market messaging, sales enablement, launch readiness, and customer value communication.
Key Responsibilities
Product Positioning and Messaging
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Develop and continually evolve product positioning, messaging and value propositions for Smart Building solutions, covering 3 main pillars – Data Layer, Building Experience and Building Performance solutions, across sub-markets of commercial real estate, corporate occupiers (workplace), higher education, healthcare and more.
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Align value propositions with MEIDS products of today (IBSS + GENESIS), while braced for incorporating new technologies as we develop new solutions for the future.
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Translate complex technical capabilities into clear business outcomes.
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Create compelling narratives, tailored to target buying groups, regional variances, and user personas.
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Ensure consistent messaging across all global customer-facing channels.
Go-to-Market Strategy
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Own and execute go-to-market plans for marketing new products, solutions, modules, features, releases, across markets, verticals, geographies and partner GTM programmes.
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Define launch objectives, target audiences, competitive differentiation, and success metrics.
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Coordinate cross-functional launch activities across Product, Sales, Marketing, and Customer Success.
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Measure launch effectiveness and continuously optimise programmes.
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Develop market messaging and value propositions for emerging AI-driven capabilities, ensuring customers understand both the business outcomes and operational value achieved through AI-enabled building intelligence.
Sales Enablement
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Develop sales collateral including:
- Pitch decks
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Battlecards
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Datasheets
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Case studies
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ROI tools
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Buyer guides
- Train sales teams on product positioning, competitive differentiation, and customer value.
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Support strategic opportunities and customer engagements.
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Support partner and ecosystem marketing initiatives ensuring consistent messaging and joint value propositions with technology and integration partners
Market & Competitive Intelligence
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Conduct market research to identify trends, opportunities, and threats.
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Maintain competitive intelligence programmes and battlecards.
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Analyse customer feedback, win/loss data, and market conditions.
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Provide recommendations that influence product strategy and roadmap decisions.
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Identify trends in proptech, IoT, smart building automation and workplace technology.
Content Development
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Create compelling, high impact digital marketing content, including:
- Web pages
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Social media
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Blogs
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Webinars
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Whitepapers
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Release communications (external)
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Datasheets
- Work closely with demand generation teams, to support pipeline growth initiatives.
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Create release communications for internal stakeholders, ensuring business teams are informed of updates in appropriate context. Internal stakeholders consist of:
- Sales Teams
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Corporate marketing teams
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Customer care (Customer support, customer success and cloud operations)
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Professional Services Teams
- Collaborate with product, sales, and marketing teams to align roadmap, messaging and campaign execution
Customer Advocacy
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Develop customer success stories, case studies and reference programmes.
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Capture customer outcomes and proof points.
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Support customer advisory boards and testimonial programmes.
Industry Advocacy
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Build relationships with industry analysts
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Contribute to analyst submissions
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Support industry award nominations
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Shape thought leadership content
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Represent MEIDS in Smart Building industry forums
Customer & Market Insight
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Conduct customer interviews and voice-of-customer research.
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Develop and maintain buyer personas and ideal customer profiles.
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Support win/loss analysis and customer feedback programmes.
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Identify unmet customer needs and emerging market opportunities.
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Provide customer-driven insights to Product Management to support roadmap prioritisation.
Performance & Analytics
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Monitor and report on:
- Marketing performance
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Campaign effectiveness
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Product adoption
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Pipeline influence
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Revenue contribution
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Win rates
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Launch effectiveness
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Content engagement
- Use data to optimise messaging and channel effectiveness.
Success Metrics / KPI's
This role is expected to directly influence pipeline creation, opportunity progression, product adoption, customer expansion and recurring revenue growth. Key KPI’s will be:
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Pipeline contribution and influenced revenue.
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Product adoption and feature utilisation.
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Win-rate improvement and market penetration.
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Launch success metrics.
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Sales enablement effectiveness.
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Enhanced customer reference creation.
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Content engagement and conversion rates.
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Market awareness and share of voice.
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Pipeline and revenue growth from smart building solutions.
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Improved digital engagement and conversion rates.
Required Experience
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5+ years of B2B Product Marketing or Solution Marketing experience.
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Experience supporting enterprise software or SaaS enterprise sales cycles.
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Proven success delivering product launches and go-to-market initiatives.
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Experience enabling enterprise sales organisations.
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Strong understanding of the SaaS customer lifecycle including acquisition, adoption, expansion, and retention.
Knowledge & Skills
The ideal candidate will hold experience working within both Product Marketing and Smart buildings technologies.
Essential
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Strong SaaS and Software product marketing experience.
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Product positioning and messaging expertise.
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Strong storytelling and content creation capabilities.
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Go-to-market strategy development.
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Sales enablement experience.
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Competitive analysis and market research.
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Excellent written and verbal communication skills.
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Strong stakeholder management and influencing ability.
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Analytical and data-driven decision-making.
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Experience with enterprise sales enablement.
Desirable
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Experience within Smart Buildings, PropTech, IoT, Energy, Facilities Management, Workplace Technology, or Digital Transformation.
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Building data technologies (integrations, data orchestration, and historical data storage)
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Workplace experience (Booking systems, Tenant experience apps, visitor management)
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Building Operating Systems (BOS), including sub-sectors of Building Automation / Management Systems (BAS/BMS), Internet-of-Things (IoT), Energy Monitoring (EMS) and fault detection and diagnostic (FDD) solutions.
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Familiarity with CRM and marketing automation platforms.
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Understanding of SaaS metrics including ARR, MRR, NRR, CAC, LTV and adoption metrics.
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Energy management and ESG frameworks.
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Commercial real estate and facilities operations.
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Smart campus and multi-site building environments.
Preferred Qualifications
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Bachelor's Degree in Marketing, Business, Technology, Engineering, or related field.
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Relevant SaaS, Product Marketing Alliance, Pragmatic Institute, or equivalent certifications desirable.
Ideal Candidate Profile
You are a commercially minded product marketer who can translate product innovation into customer outcomes. You thrive working across product, sales, and marketing functions, balancing strategy with execution. You are equally comfortable analysing market data, creating customer-facing content, enabling sales teams, and leading product launches.
About our company
Founded in 1986, MEIDS is a company of innovators creating breakthrough software and striving for excellence in software engineering, product design and customer support. For over 35 years, the company has grown rapidly and has successfully deployed more than 350,000 software applications to manufacturing, industrial automation, energy management, and building automation markets worldwide.
MEIDS’ solutions deliver real time visibility into all levels of the operation, from the plant floor to engineering to executive management. Our products help companies and organizations to become more profitable, agile and efficient, to improve quality, and to be more sustainable. As a Microsoft Gold Certified Partner and six-time Microsoft Partner of the Year winner, the company is always on the cutting edge of technology.
Benefits
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Commencement: ASAP
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Full Time Position, 37.5 hours/week, Mon-Fri
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Location: Dudley, West Midlands
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Travel: Some occasional international travel may be required
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Annual bonus up to 4%
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Vacation: 33 days (includes bank holidays and end of year closure)
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Excellent working conditions
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Team Building
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7% company pension contribution
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Cycle to work and EV car schemes
