We have an exciting opportunity for a dynamic, self-motivated PR & Events Manager to join our Consumer PR team. In this pivotal role, you will lead our PR strategy across products and critics while orchestrating impactful events that showcase Majestic’s industry-leading expertise, standout range, and unique culture.
The Role:
As a core voice for Majestic, you will shape how the world sees our brand. Your mission will be to champion our people, products, strategy, and culture through a vibrant mix of press releases, influencer partnerships, wine reviews, awards, and major external campaigns.
You’ll sit right at the heart of the action, collaborating closely with our Buying, Marketing, Content, and Social Media teams, alongside our wider PR colleagues, external agencies, and suppliers. Together, you will bring our story to life through unforgettable events and media moments, cementing Majestic’s reputation as the ultimate wine authority.
Contract Type: Permanent
Hours: 37.5 per week
Location: Watford - Our Head Office is based in Watford, just 20 minutes from London Euston. From Watford Junction, we are a 15-minute walk to our Head Office.
Reporting to: Head of Content, Brand & Consumer PR
We are proud to offer a new Agile Working Policy for Support Centre colleagues; a blend of office and home working which will include 3 days working at the Majestic Office
Key Responsibilities:
Develop and manage the implementation and budget of an overarching PR & Events strategy with the Head of Brand and Content - aligned with Majestic’s brand, marketing, and business objectives.
Identify opportunities to enhance Majestic's positioning within the wine, beer, and spirits industries. Stay ahead of trends in PR, media, and the wine and spirits sectors to ensure Majestic’s approach remains innovative and effective.
Own the relationship with external PR agency, and own the day-to-day relationship - providing guidance on campaign planning, execution, and reporting.
Accountable for the organisation, planning and executing of: bi-annual press tastings, wine submissions for awards, and industry-related events.
Act as the primary contact for the company with industry contacts and influencers. Cultivate and maintain strong relationships with key media outlets, journalists, and influencers.
Plan and execute PR campaigns, ensuring alignment with marketing initiatives and KPIs. Conduct regular reviews of PR campaigns to assess impact and refine strategies.
Oversee and implement partnerships, sponsorships, and industry collaborations. Take ownership of all consumer facing events and tastings, paid and unpaid influencer partnerships (sample sends for unpaid and negotiating on contracts, rates and briefs for paid influencer content), wine sponsorship for events.
Establish and monitor PR metrics and KPIs, providing detailed analysis and reporting to senior leadership.
Knowledge & Skills Required:
WSET Level 3 or higher (preferred).
Proven success in designing and managing high-impact PR campaigns in retail, wine, or spirits industries.
Exceptional communication and presentation skills, with confidence in public speaking.
Strong leadership and team management capabilities.
Highly organised and detail-oriented, with the ability to manage multiple projects simultaneously.
Creative thinker with a strategic mindset and problem-solving abilities.
Extensive knowledge of digital and social media platforms, as well as traditional media outlets.
Personable, proactive, and adept at building relationships with diverse stakeholders.
Passionate about wine, beer, and spirits, with a strong understanding of the Majestic range.
What's in it for you:
A competitive salary and performance related bonus
Up to 20% Staff Discount
29 days holiday, including public and bank holidays. We also have a Holiday Purchase Scheme
Life Assurance (worth 2 times your annual salary)
A contributory Company Pension Plan
Career development opportunities
Free parking on site with electric charging points
Access to Retail Trust which includes: Retail Rewards including Instant savings with discounted e-vouchers, discounted reloadable shopping cards, gift vouchers and gift cards, Discounts of up to 30%, access to free counselling support phone line
Company maternity, paternity and adoption leave after 26 weeks
Long service rewards.
Who are we?
Majestic Wine Group is the UK’s largest end-to-end wines and spirits specialist, operating across retail, on-trade and hospitality through four brands: Majestic Retail, Majestic Commercial, Enotria and Vagabond. Founded in 1980 and backed by Fortress Investment Group, the business has undergone rapid growth through transformation and acquisitions, formally becoming Majestic Wine Group in 2025. With over 200 retail stores, a nationwide on-trade supply network and a growing wine bar estate, Majestic is focused on curating a high-quality, differentiated product range, delivering expert service and expanding its physical and digital footprint across the UK.
We look forward to receiving your application! Together we are Majestic! #TWAM
On the occasions where we have high volumes of applicants, some roles may close earlier than the advertised end date in order for us to manage all of the applicants appropriately. We will only be able to offer individual feedback to those candidates who attend an interview
No Agencies Please - We thank you for your interest in working with Majestic Wine, however, we have a PSL who will be supporting us if needed. We will not pay fees or acknowledge any CV's supplied to Majestic Wine unless you have been briefed on the role by a member of our Talent Team.
