Our mission is to help people navigate relationship change with kindness, clarity and practical support. From moving in together to getting married, separating, co-parenting or blending families, amicable helps thousands of couples have better conversations and make clearer decisions.
Our digital, human approach combines technology with expert support to make things simpler, fairer and more accessible. We help people focus on what matters most, while reducing the cost and stress of navigating relationship change.
amicable is growing quickly as demand increases and the way people approach relationships continues to evolve.
Our values bring our purpose to life and make what we do and how we do it unique: we are Kind to everyone we encounter, we embrace Trust & Professionalism, with a quest for Customer Focus that drives us to be more Pioneering.
We are proud to be part of the Octopus Group.
We’re launching a new business line, New Relationships, expanding amicable’s work beyond separation to support people at more stages of their relationships. Products we are exploring include cohabitation agreements, prenuptial agreements and living together planning sessions, alongside other services that help couples plan their relationships more thoughtfully.
We're looking for a hands-on Senior Marketing Manager who loves experimenting, learning fast and enjoys taking new products to market. Reporting to the Commercial Director and working closely with our Product Lead, you'll play a central role in bringing the new business line to market.
You’ll create compelling content across the customer journey, build and optimise lifecycle flows, run structured experiments, and support our Senior Performance & Growth Marketing Manager on paid acquisition activity. This role is ideal for a marketer who enjoys blending creativity, data, experimentation and cross‑functional collaboration.
This is a hybrid role based in our Holborn office, working at least 1 day per week in the office.
Content & Creative
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Create landing pages, blogs, guides and social content
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Produce short‑form video for ads and organic channels
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Develop messaging that resonates with couples making big decisions
Email & Lifecycle
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Build email flows across the full journey: nurture, abandonment, re‑engagement
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Improve conversion through segmentation and behavioural triggers
Paid Growth
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Support our Senior Performance & Growth Marketing Manager run and optimise Google Ads, Meta and paid social campaigns
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Test audiences, creative, messaging and landing pages
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Run structured tests across channels and funnel steps
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Track performance (conversion, CAC, LTV) and prioritise high‑impact opportunities
AI‑Enabled Marketing
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Proven experience using AI tools to speed up content creation, research and analysis
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Bring new AI‑driven approaches into our marketing workflow
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Strong writing skills and proven experience creating content such as landing pages, social media posts, blogs or guides
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Comfortable producing short‑form video
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Experience building email flows (HubSpot, Klaviyo, Mailchimp or similar)
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Data‑driven and commercially minded — you care about CAC, LTV and conversion
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Comfortable in small teams where you wear multiple hats. Experience in a small company or start-up, often as a team of one or two would be desirable
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Curious about people and motivated by helping them make better decisions
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A scrappy, proactive mindset: you can move at speed and are willing to learn and improve
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Confident using AI tools to move faster and improve quality
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Experience running Google + Meta campaigns
Nice to have
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Experience using a CRM (e.g. HubSpot) in a role like this, including building email flows and reporting.
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Awareness of how AI is changing content search and discovery (GEO)
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Joining a mission-driven, high-growth company where impact, innovation, and collaboration are at the heart of everything we do
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Private Health Insurance
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Group Life Assurance
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Employee Assistance Programme
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28 days holiday plus bank holidays per annum
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Electric Vehicle Scheme
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Cycle to Work Scheme
We respect and value people’s differences and believe that our teams are at their best when their members feel safe to bring their whole self to work. We are committed to creating an inclusive experience as well as equal opportunities for growth and development for all.
