Job Title: Content & Social Media Marketing Manager (Experienced)
Location: Lowestoft, Suffolk (Hybrid - blend of remote and in-office working)
Salary: £40,000 per year + Performance Related Pay (PRP starting at 10% of base)
Job Type: Full-time, Permanent
Shift Pattern: Days (Monday to Friday)
Closing Date: 15th June 2026
Company: Kingsley Healthcare HQ
About the Role
Kingsley Healthcare is a leading national care provider, and we are looking for a creative, data-driven, and highly experienced Content & Social Media Marketing Manager to join our busy Head Office team in Lowestoft.
In this hybrid role, you will lead our brand narrative across all digital touchpoints. You will be responsible for designing and executing a robust content strategy, managing our social media platforms, and building high-impact campaigns that drive engagement, support recruitment, and showcase the incredible stories across our care homes.
Key Responsibilities
- Strategy & Execution: Develop and implement a comprehensive multi-channel content and social media strategy aligned with Kingsley’s brand goals.
- Content Creation: Produce highly engaging copy, visual assets, and video content tailored for LinkedIn, Facebook, Instagram, X, and our corporate website.
- Campaign Management: Plan and execute digital marketing campaigns to support both public relations and organic recruitment drives.
- Analytics & Reporting: Track, analyze, and report on social media performance metrics (ROI, engagement, reach) to continuously optimize strategy.
- Brand Consistency: Maintain strict brand guidelines and tone of voice across all regional healthcare facilities and head office communications.
- Reputation Management: Monitor online reviews and social media mentions, responding professionally and in a timely manner.
Requirements & Qualifications (Person Specification)
We are looking for a seasoned marketing professional who can take full ownership of our social platforms from day one. Candidates will be rigorously assessed against this criteria:
- Experience: Minimum of 3+ years of proven experience as a Social Media Manager, Content Manager, or similar corporate marketing role (experience within the healthcare or care sector is highly desirable but not essential).
- Portfolio: A strong portfolio demonstrating successful organic social growth, high-quality copywriting, and creative multimedia campaign execution.
- Technical Skills: Proficiency with social media management tools (e.g., Hootsuite, Sprout Social), SEO best practices, basic graphic design (Canva/Adobe Creative Suite), and video editing.
- Data-Driven: Confident utilizing Google Analytics, Facebook Business Suite, and platform native insights to drive strategy.
- Communication: Exceptional storytelling abilities, written English skills, and a keen eye for detail.
Strict Eligibility CriteriaPlease Note: We are looking for experienced candidates who currently reside in the UK and have the permanent right to work here. We do not provide visa sponsorship for this position. Applications requiring sponsorship will not be processed.Benefits
- Competitive base salary of £40,000 per year.
- Performance Related Pay (PRP) scheme starting at 10% of your base salary.
- Flexible Hybrid Working: A balanced blend of remote work and collaborative days at our Lowestoft HQ.
- Standard daytime working hours.
- Company pension scheme and corporate benefits package.
Important Note to Applicants & Recruiters
Please ensure your CV clearly highlights your relevant experience, key digital achievements, and alignment with the requirements listed above. All applications will be carefully and strictly assessed against the Job Description (JD) and Person Specification (PE) before being progressed to the interview stage.
How to Apply
If you meet our experience criteria and want to shape the digital voice of a premier healthcare brand, please click Apply to submit your up-to-date CV before the closing date on 15/06/2026.
Pay: £40,000.00 per year
Work Location: In person
