Competitive & Benefits
Dr. Martens is more than a brand - it’s a global icon with over 60 years of attitude,heritage,and cultural impact. We’re a thriving,values‑driven business powered by diverse thinkers,bold doers,and people who bring their whole selves to work. If you’re ready to make your mark,you’re in the right place.
At DM,our values guide everything we do:Be Yourself,Act Courageously,Show You Care. They’re not just words - they’re how we turn passion into progress.
WHERE YOU SIT
As our Global Retail Activations & Services Manager,you’ll be part of the customer experience team working closely with brilliant people across the business and reporting into Head of Global Retail Marketing. You’ll be right at the heart of fast‑moving projects that shape how we show up for our consumers - today and tomorrow.
WHERE YOU CONTRIBUTE
This role is responsible for designing and developing retail activations,services,and experience programmes,with a strong focus on pilot environments and flagship / test-and-learn stores.
You translate brand storytelling,product,and cultural insight into innovative,immersive,and commercially effective in-store experiences that drive engagement,participation,and conversion.
The role plays a critical part in delivering the Retail Acceleration ambition to create experience-led retail environments that build community,increase loyalty,and drive performance.
Partner with Retail Design & Concepts on all initiatives involving physical tools,fixtures,or hardware to ensure alignment with the overall retail concept and design language.
Ensure all outputs are developed with a clear understanding of the end-to-end retail concept,delivering cohesive,connected experiences across all store environments and touchpoints.
CORE ACCOUNTABILITIES
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As our Global Retail Activations & Services Manager,you will be responsible for:
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Lead the development of global retail activation,experience,and GWP programmes that bring brand stories to life,drive consumer engagement,and support key commercial and cultural moments.
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Design innovative in-store and omnichannel services,propositions,and consumer experiences,ensuring seamless integration across physical and digital touchpoints and alignment with customer needs.
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Create,test,and refine pilot concepts for flagship and trial locations,using a structured test-and-learn approach to measure impact,capture insights,and optimise future programmes.
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Partner with Retail Marketing,Visual Merchandising,Retail Design,Markets,Supply Chain,and Digital teams to scale successful concepts into commercially viable,repeatable,and globally adaptable programmes.
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Drive community engagement and business performance by delivering experiences that increase participation,loyalty,customer retention,and advocacy,while monitoring KPIs,measuring outcomes,and managing activation budgets
KEY SKILLS & CAPABILITIES
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Strong experience in retail activation,experiential marketing,service design,or customer experience programmes within a retail environment.
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Proven ability to translate brand strategy into engaging physical and omnichannel experiences that drive consumer awareness,participation,and commercial results.
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Demonstrated experience developing,testing,and scaling concepts across multiple markets,with a strong understanding of consumer behaviour and retail engagement.
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Commercially minded and highly collaborative,with strong project leadership and stakeholder management skills gained through cross-functional partnerships.
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Comfortable operating in a fast-paced,test-and-learn environment,balancing innovation with performance and using insight and data to optimise customer experiences and business outcomes.
WHAT’S IN IT FOR YOU?
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Hybrid working
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Welcome free pair of Docs
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‘Buy as you Earn’ Share scheme
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65% off all Docs
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50% off Accessories
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Pension Scheme through Aviva
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Life Assurance
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25 Days Annual Leave + Bank Holidays
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Private healthcare
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2 paid volunteer days per year
READY TO FILL YOUR BOOTS?
If you’re excited to own your impact,shape the future of an iconic brand,and grow your career in a place that champions individuality - we’d love to hear from you.
At Dr. Martens,we are committed to creating an environment in which we can all be our best and bring our authentic selves to work. We encourage applications,regardless of race,colour,religion,gender,gender identity or expression,sexual orientation,national origin,genetics,age,veteran status,or disability. Diverse and inclusive teams have a positive impact on our brand; helping us to speak authentically to our consumers.
We strive to develop a business where our people can thrive and feel empowered to express themselves. Because we believe everyone should feel supported and included whatever their role in the Dr. Martens community.
