We have an exciting opportunity for a motivated and creative individual who is detail-oriented and data-driven, with a true passion for digital marketing and content creation, and a strong ambition to build a successful career in children’s publishing.
Reporting to the E-Commerce Manager, the Digital Marketing Executive will support and deliver online marketing activity across multiple channels. This role is ideal for someone looking to take the next step in their career and who brings 2–3 years’ relevant experience, ideally working within a marketing, publishing or related field.
Working at Make Believe Ideas is an opportunity to be part of our exciting story. We’re a well-established children’s publishing company based in central Berkhamsted, Hertfordshire (30 minutes north of London with a direct train link to Euston).
We’re proud of our friendly, collaborative culture and our reputation for creativity, innovation, and speed to market. It’s a place where ideas are welcomed, and where you can really make an impact.
DUTIES
Your duties and responsibilities as Digital Marketing Executive include:
- Managing and scheduling content across social media platforms, ensuring channels are engaging and up to date
- Creating and editing marketing content, including copywriting and proofreading for digital campaigns
- Updating and maintaining website content via Shopify
- Supporting and executing email marketing campaigns (e.g. newsletters, promotional sends)
- Assisting with SEO tasks to improve website visibility and performance
- Monitoring and analysing campaign performance using tools such as Google Analytics
- Producing regular reports and insights, identifying opportunities for improvement
- Supporting digital advertising campaigns where required
- Assisting with general marketing administration and coordination tasks
- Collaborating with internal teams to support wider marketing initiatives
IDEAL CANDIDATE REQUIREMENTS
Required:
- 2–3 years’ experience within a marketing, publishing or related role
- Proven copywriting, proofreading and organisational skills
- Strong attention to detail and ability to manage multiple tasks
- Excellent communication skills, both written and verbal
- Great skills in Microsoft Office, particularly Excel, Word, and PowerPoint
- A genuine passion for marketing and social media
- Ability to work both independently and as part of a team
Desirable:
- Familiarity with platforms such as Shopify, Google Analytics, or Mailchimp
- Experience with digital media advertising
We offer excellent benefits including career development, 25 days annual leave plus Bank Holidays, contributory pension scheme, life assurance, substantial discounts on our books, 20% off hot food served in our on-site café, discounts to many high street and online stores, employee assistance programme, social events throughout the year, complimentary massages at our on-site wellness centre and many more.
We are an equal opportunities employer and welcome and encourage applications from candidates who are under-represented in the creative industries.
HOW TO APPLY
To be considered for this role, please submit a Cover Letter and CV to [email protected] for review.
Job Types: Full-time, Permanent
Benefits:
- Casual dress
- Company events
- Company pension
- Employee discount
- Health & wellbeing programme
- Life insurance
- Sick pay
Ability to commute/relocate:
- Berkhamsted HP4 1AG: reliably commute or plan to relocate before starting work (required)
Experience:
- Digital marketing: 2 years (preferred)
Work authorisation:
- United Kingdom (required)
Work Location: In person
