We are seeking an experienced, commercially driven Head of Marketing to lead
Key Responsibilities
- Own and deliver marketing performance aligned to revenue, volume, and brand growth targets
- Work in close collaboration with the Commercial team on retail customer initiatives
- Ensure all marketing activity reflects current stock availability, freshness, and operational capacity
- Drive demand generation through digital channels including paid media, SEO, social media, email marketing, and partnerships
- Develop and execute the overall marketing strategy across brand, digital, CRM, and customer experience
- Lead the development of compelling campaigns that highlight freshness, quality, provenance, and seasonality
- Own the full customer lifecycle, from acquisition through to retention and loyalty
- Lead initiatives to increase repeat purchase, basket size, and customer lifetime value
- Collaborate with Growing, Innovation, and NPD teams to successfully launch new products and seasonal lines
- Ensure marketing plans are flexible and responsive to fluctuations in supply, quality, and demand
- Analyse customer behavior, buying patterns, and food trends to inform campaigns and product positioning
- Use data to continuously optimise marketing activity, improving conversion, engagement, and retention
- Manage agency and partner relationships where applicable
- Lead, mentor, and develop the marketing team, fostering a high-performance and creative culture
What we are looking for:
- Experience in a Marketing role with proven sales growth
- A driven, determined individual who is passionate
- Excellent communication skills and a can-do approach
- Experience in retention Marketing and subscription models
- Experience of e-commerce platforms
INDPERM
Work Location: In person
