Job Description
The Lifecycle Marketing Executive is responsible for building and managing customer journeys that nurture relationships, inspire trust, and drive conversion across homeowner and installer audiences.
This role is about connection and continuity - ensuring every customer or partner touchpoint feels timely, relevant, and distinctly on-brand. You will manage lifecycle communications across email, WhatsApp, and AI-powered platforms, owning the mid- and lower-funnel experience that transforms prospects into customers and customers into advocates.
You will play a vital role in strengthening reputation, securing reviews, and developing long-lasting relationships that reflect our premium positioning. By working closely with colleagues in Digital Acquisition, Web & SEO, Content, and Design, you will ensure that lifecycle activity is seamlessly integrated - supporting acquisition, maximising conversion, and building loyalty over the long term.
Key responsibilities
- Build, manage, and optimise lifecycle journeys across email, WhatsApp, and AI-driven channels.
- Design and manage tailored journeys for both homeowner and trade audiences, ensuring each reflects their motivations and strengthens engagement.
- Maintain and prioritise a pipeline of new lifecycle journeys and automations continually identifying, designing, and implementing new opportunities to enhance engagement, conversion, and customer experience.
- Lead activity that converts prospects into customers and retains them through meaningful follow-up, loyalty campaigns, and installer support.
- Build lifecycle communications that introduce customers and partners to the full breadth of our product portfolio - maximising cross-sell opportunities and reinforcing brand value.
- Develop, manage, and optimise lifecycle flows within the company CRM system - ensuring data, automation, and triggers are used intelligently to deliver seamless, personalised journeys.
- Deliver messaging that is timely, relevant, and tailored to customer and installer needs - always aligned to brand tone and standards.
- Create communications that build long-term trust and encourage repeat business and referrals.
- Develop campaigns and triggers that generate positive reviews and testimonials, strengthening reputation and perception.
- Work with Content colleagues to ensure lifecycle messaging inspires, educates, and informs while driving measurable engagement.
- Collaborate with Digital Acquisition and Web & SEO Executives to ensure a seamless journey from acquisition through conversion and retention.
- Test subject lines, messaging, creative, timing, and sequencing to improve open rates, engagement, and conversion performance.
- Use audience segmentation and behavioural insights to refine lifecycle activity and ensure communications are highly targeted.
- Monitor and report on lifecycle metrics including engagement, retention, conversion, and sales impact.
- Explore new technologies, automation, and AI tools to elevate lifecycle communications and personalisation.
- Ensure lifecycle communications and journeys are tested and optimised across devices and platforms for a premium, consistent experience.
- Safeguard the strength of our brand across lifecycle touchpoints, ensuring every message reflects our standards of clarity, authenticity, and creative excellence.
What You Bring
Essential:
- Experience with email marketing and/or CRM platforms.
- Strong understanding of lifecycle marketing or customer journey management.
- Ability to craft or adapt content in line with brand tone and creative standards.
- Knowledge of audience segmentation and personalisation.
- Strong analytical skills with ability to measure and improve campaign performance.
- Highly organised with strong attention to detail.
- Collaborative approach with ability to work across functions.
Desirable:
- Experience with WhatsApp marketing or AI-driven communication tools.
- Familiarity with automation platforms and lifecycle marketing technologies.
- Experience managing both B2B (installers) and B2C (homeowners) communications.
- Background in premium consumer, interiors, or home improvement brands.
- Knowledge of customer retention strategies and loyalty programme design.
Benefits and Hours
- Competitive salary based on experience.
- 40 hours per week (Monday to Friday 8:30am to 5pm)
- Hybrid working options may be considered.
- PRIDE Reward - our discretionary annual bonus
- 'Medicash' medical cashback scheme with access to online GP services and mental health support
- Free onsite parking
- Company pension on a salary sacrifice basis (subject to eligibility)
- PRIDE Awards - our values-based nomination and reward scheme
- Company events and staff engagement initiatives (like our famous Rocal Raffle at Christmas, Summer Festival, and regular treats throughout the year)
- Cycle to work scheme
- Employee discount on our range of door and window products across the Group
- Employee referral reward programme
- Branded workwear
- Annual Christmas shutdown
- Death in service cover at 3x annual salary
- Retail/leisure discounts and perks across hundreds of popular brands
Job Type: Full-time
Benefits:
- Company pension
- Employee discount
- Health & wellbeing programme
- Referral programme
Work Location: Hybrid remote in Brigg DN20 8BA
