Job Summary
We are seeking a dynamic and engaging Social Media Influencer specialising in Malaysian Chinese Thai Oriental cultures. The successful candidate will create compelling content to promote our brand across various social media platforms, connecting authentically with diverse audiences. This role offers an exciting opportunity to showcase cultural heritage while building a personal brand within the digital space. The position is paid and suitable for individuals passionate about cultural representation and social media engagement.
Duties
- Develop and produce creative, culturally relevant content tailored to Malaysian Chinese Thai Oriental audiences.
- Manage multiple social media accounts, including scheduling posts, engaging with followers, and analysing performance metrics.
- Collaborate with the marketing team to plan campaigns that highlight cultural festivals, cuisine, fashion, and lifestyle topics.
- Foster positive relationships with followers through authentic interactions and community engagement.
- Monitor trending topics and cultural events to ensure content remains timely and relevant.
- Maintain a consistent brand voice that respects and celebrates cultural diversity.
- Organise live sessions or virtual events to increase audience interaction and brand visibility.
Skills
- Proven experience in social media management across platforms such as Instagram, TikTok, Facebook, or YouTube.
- Strong understanding of Malaysian Chinese Thai Oriental cultures, customs, and social nuances.
- Excellent communication skills in English and Mandarin; proficiency in additional languages is a plus.
- Ability to create high-quality visual and written content that resonates with target audiences.
- Knowledge of public relations principles to build favourable brand perception.
- Creative mindset with the ability to adapt content strategies based on analytics and audience feedback.
- Organised with the capacity to manage multiple projects simultaneously under tight deadlines. This role is ideal for culturally passionate individuals eager to influence and inspire through authentic storytelling on digital platforms.
Pay: £24,420.00-£56,420.49 per year
Work Location: Remote
