Category Manager

Evaro
Norwich

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Job details

£55,000 - £60,000 a year

Benefits

Annual leave

Qualifications

Microsoft Excel
Category management
Mathematics
Analysis skills
Market research
Product management
UX
AI
Leadership
Communication skills
A Level

Full job description

Join the team building the future of accessible healthcare. At Evaro, our pharmacy technicians work at the intersection of clinical expertise and AI technology - delivering faster, smarter care to patients who need it.

About Evaro

Evaro is a fully licensed and regulated healthcare platform that combines AI-assisted consultations with clinical oversight from qualified healthcare professionals. We provide instant medical access, diagnosis, and next-day prescription delivery for a wide range of primary care conditions - making quality healthcare faster and more accessible for everyone.

Our technology handles the routine so our clinicians can focus on what matters: patient care. As a Category Manager you won't just be performing your role — you'll be helping shape how modern healthcare services are delivered.

Role overview

We're looking for a Category Manager to join our commercial team. You’ll own the performance of one or more treatment categories, defining strategy, identifying growth opportunities, and driving revenue, conversion, and profitability.

This is a hands-on role in a growing team. In this role, you will combine data, market insight, and customer understanding to improve category performance end-to-end while working cross-functionally with Product, Marketing, Clinical, and Operations. If you thrive in fast-paced environments and enjoy taking ownership of outcomes, you’ll fit right in.

Key Activities

Category Performance and Analysis

Own category performance: revenue, patient volume, conversion (landing consultation, consultation prescription), repeat/return rates, and margin at CM1, CM2, and CM3

Conduct hands-on analysis using self-serve BI tools; identify what's working, what's not, and why

Ensure analytics infrastructure exists to understand category performance end-to-end; partner with Data team to build what's missing

Monitor performance against targets; surface underperformance early with diagnosis and proposed actions

Have a living plan of prioritised actions and experiments to improve category performance

Market and Competitor Intelligence

Be the internal expert on the market and competitive landscape for assigned categories: patient segments, competitor propositions, pricing strategies, market trends, regulatory shifts

Maintain up-to-date competitor tracking; know what they're launching, where they're winning, and what's driving it

Translate market insights into actionable recommendations for Marketing, Clinical, Product, and Commercial leadership

Patient Experience and Conversion

Define what the patient experience must deliver to win in each category: journey flow, content, clinical pathways, messaging, and UX

Obtain customer insights to understand patients needs, desires and current experience with Evaro as relates to the relevant categories

Write or source copy for category pages and communications; care deeply about clarity and conversion

Direct Clinical Specialists on category-specific clinical content; ensure clinical accuracy and patient comprehension

Continuously identify, prioritise, and test improvements to conversion and retention across the funnel

Validate that changes deliver intended impact; iterate based on results

Commercial Execution

Identify and implement trading actions, partnering with marketing: promotions, seasonal plays, AOV initiatives, category campaigns, PPC tests

Recommend pricing changes to CCO with clear rationale and expected impact

Build business cases for category investment (e.g. major innovations to the category); quantify opportunity and required resources; where appropriate project manage the creation and launch of such innovations

Track campaign-specific metrics (e.g., AOV uplift from test kit attach) and feed learnings back

Cross-functional Coordination

Influence PxE roadmap by clearly articulating category needs and patient outcomes; understand that Product owns the platform and prioritisation decisions. Escalate conflicts between category needs and PxE capacity to CCO when necessary

Work with Operations on capacity and fulfilment constraints affecting category performance, and opportunities to improve economics and outcomes

Collaborate with Clinical team on evidence base and compliance for category propositions

Share insights across Category Managers to build collective knowledge

Technical and Professional Competencies

Essential

Highly numerate with strong analytical skills, evidenced by qualifications (e.g., A-level Maths, quantitative degree) and demonstrated hands-on analysis experience

Proficiency with Excel/Sheets and BI tools; able to conduct own analysis and draw actionable conclusions without relying on analysts

Experience in commercial, growth, or target-driven roles with clear accountability for performance metrics. Financially literate and able to rapidly understand a market in depth

Highly customer centric; demonstrated ability to deeply understand customer/patient needs using qualitative and quantitative methods (research, surveys, conversion analysis, NPS, user feedback)

Strong understanding of digital UX; intuitive sense for what makes experiences clear and effective

Excellent written communication; able to write clear, persuasive copy and articulate requirements precisely

Experience coordinating cross-functional teams in a matrix environment; excellent project manager and able to influence without authority

Comfortable with ambiguity; able to make decisions with incomplete information and adjust as you learn

Preferred

Experience in healthcare, telehealth, pharmacy, or regulated consumer markets

Background in e-commerce, digital health, or subscription/retention businesses

Experience working closely with product management teams; understands product development trade-offs

Familiarity with competitive intelligence and market research methods

Interest in applying AI tools to category management and analysis

Experience in high-growth environments where priorities shift and speed matters

Success Measures (KPIs)

Revenue growth: Achieve or exceed category revenue targets (specific targets set per category)

Patient volume: Meet quarterly and annual patient acquisition targets

Conversion performance: Improve conversion at key funnel stages — landing consultation request, consultation prescription — with specific percentage targets

Retention/repeat rate: Increase repeat patient rate against baseline, with category-specific targets

Margin performance: Meet CM1, CM2, and CM3 margin targets; demonstrate understanding of margin drivers and levers

Campaign effectiveness: Deliver measurable results on category-specific initiatives (e.g., AOV uplift from test kit attach, promotion ROI)

Cross-functional effectiveness: Requirements provided to Product/PxE are clear, accepted, and delivered successfully; Clinical content directed is accurate and timely

Practicalities

Working Location: remote
Working Hours: flexible

Salary & Benefits

Salary: £55000- £60000
Annual Leave: 25 days + Bank Holidays + birthday off
Health Plan: Enhanced healthcare coverage
Parental Leave: Competitive parental leave policies
Growth: Clear progression pathways and development opportunities
Culture: Supportive, collaborative environment with structured onboarding

Our hiring process

We keep things straightforward and respectful of your time:

Initial online interview (30 min) with Talent Partner
Online Interview (30 min) with Hiring Manager
Online assessment
Online business case to connect with the team and experience the company culture.
Offer

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