An exciting opportunity has arisen for an experienced Business Development Manager to join a leading drinks distribution business covering the Cotswold region. The role is focused on developing new business opportunities within the on-trade sector, growing existing customer accounts, and delivering profitable sales growth across a broad portfolio of beers, wines, spirits, and premium brands.
The successful candidate will be commercially driven, customer-focused, and confident managing relationships across pubs, bars, restaurants, hotels, and hospitality venues. You will play a key role in representing the business within your territory while supporting customers with product recommendations, promotional activity, and category development.
Job type: Permenant
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Salary up to £45,000 DOE
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Bonus / commission structure.
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Company car or car allowance.
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Mobile phone and laptop.
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Pension scheme.
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Product training and development opportunities.
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Career progression within a growing drinks distribution business.
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Drive sales growth and achieve agreed revenue and margin targets within the assigned territory.
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Develop new business opportunities and secure new on-trade customer accounts.
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Build and maintain strong relationships with existing customers to maximise account spend and retention.
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Identify opportunities for category growth through upselling and cross-selling across the product portfolio.
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Deliver high standards of customer service and account management throughout the full customer journey.
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Prepare and manage customer account documentation in line with company procedures.
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Support effective debt management and assist with payment collection where required.
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Work closely with internal departments including telesales, customer service, credit control, logistics, and administration teams.
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Coordinate draught equipment installations and liaise with technical support teams where necessary.
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Advise customers on promotions, seasonal opportunities, and product ranges to help grow their businesses.
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Develop relationships with supplier and brand representatives operating within the territory.
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Promote company own-brand and exclusive product ranges.
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Maintain accurate customer records, sales activity, and pipeline updates using internal systems.
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Monitor competitor activity and market trends within the hospitality and drinks sector.
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Previous field sales or business development experience within the drinks, FMCG, or on-trade sector.
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Strong understanding of the on-trade market including pubs, bars, restaurants, and hospitality venues.
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Proven ability to generate new business and grow existing customer accounts.
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Excellent relationship-building and customer service skills.
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Commercially aware with strong negotiation and influencing ability.
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Good organisational and time management skills.
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Confident using Microsoft Office, including Excel and CRM systems.
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Strong communication and presentation skills.
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WSET qualification or drinks industry product knowledge would be advantageous.
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Experience selling wines, beers, or premium drinks products preferred.
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Full UK driving licence required.
WR Logistics are the #1 recruitment partner for all vacancies in the logistics industry. We recruit in the UK & USA for permanent jobs.
WR is acting as an Employment Agency in relation to this vacancy.
