About Skayl
We help businesses achieve profitable, efficient, and scalable growth through performance-driven digital marketing strategies.
At Skayl, we offer data-backed digital marketing services to brands up to £25m+ yearly revenue to improve their online visibility, traffic, and revenue growth.
The Role
You'll own the day-to-day delivery of a portfolio of Google and Microsoft Ads accounts, driving profitable, results-driven performance against every client's KPIs.
You'll manage each budget with commercial care, keep accounts actively optimised, and report straight on what is and isn't working.
This is a hands-on delivery role. You report to the Head of Paid Media, who sets the strategy and clears your path. Your job is to run the accounts and hit the numbers.
Key Responsibilities
- Own daily performance and budget pacing across allocated Google and Microsoft Ads accounts, directing spend to where it earns the most
- Flag budget over-delivery or under-delivery early, so it gets resolved before it costs the client
- Execute business-as-usual optimisations consistently, looking beyond the brief to improve results
- Keep campaign, bid strategy and tracking QA accurate and clean
- Work closely with the Head of Paid Media, surfacing inefficiencies, risks, capacity constraints and automation opportunities early
- Document all work in ClickUp, organised into sprints with due dates, and run your week from your dashboard
- Deliver accurate monthly reports within 3 working days of month end using TripleWhale, GA4 and platform data
- Help build the department's SOPs and frameworks, and grow your skills against an agreed development plan
What We're Looking For
- Proven experience managing paid media at a digital marketing agency, ideally for ecommerce brands
- Strong hands-on Google Ads expertise, with Microsoft Ads experience or the ability to pick it up fast
- Confident with GA4 and TripleWhale to interpret performance and guide optimisation
- Real command of budgeting, pacing and working to ROAS, CPA, MER and profitability targets, not just platform metrics
- Sharp commercial awareness. You read the data, spot what matters, and act on it
- Proactive. You surface variances, risks and opportunities early rather than waiting to be asked
- Accountable. You keep every account actively managed and own the outcomes
- Comfortable using Claude and other AI tools to work faster without dropping quality
- Self-directed and reliable. You deliver without daily check-ins
- Available full-time, fully remote
What We Offer
- £30,000-£50,000 DOE
- Remote-first culture with flexible working hours
- 28 days annual leave, including your birthday
- Comprehensive training and a clear development plan
- Clear career progression as the paid media team grows
- Work with established eCommerce and commercial brands in the UK and USA
How to Apply
Don't apply through LinkedIn. Click the link below to complete our application form:
https://careers.skayl.co.uk/paid-media-strategist/?utm_source=linkedin&utm_campaign=uk
Read the full scorecard here:
https://doc.clickup.com/90151062236/d/h/2kypr2pw-144175/097845b6e89128a
Pay: £30,000.00-£50,000.00 per year
Benefits:
- Casual dress
- Company pension
- Sick pay
- Work from home
Work Location: Remote
