Recruitment Business Development Executive
Location: Shipston-on-Stour, Warwickshire
Working pattern: Office-based
Type: Full-time preferred, part-time to full-time considered for the right person
Salary: £30,000 basic + commission. On-target earnings £45k. Uncapped.
Commission: £150 when a new client converts from our introductory offer to their first standard-price job/location, plus £200 for every additional job/location added by that client
Company: McRoberts
About McRoberts
McRoberts helps companies hire better people, faster.
We specialise in recruitment marketing for businesses that need to hire frontline workers at scale — particularly drivers and other operational roles across transport, logistics, manufacturing, retail and related sectors.
Instead of working like a traditional recruitment agency, we build targeted digital recruitment campaigns that attract candidates, screen them for quality, and help employers move quickly by sending suitable candidates into their hiring process.
Our clients work with us because we help them reduce recruitment costs, improve candidate quality, and fill difficult roles in specific locations.
We are already working with great clients including First Bus and Airparks, and have previously worked with Arriva.
We are now building a more organised and predictable outbound sales process, and we are looking for a Recruitment Business Development Executive to help us make that happen.
The opportunity
We believe McRoberts is part of a major shift in how recruitment is done.
Traditional recruitment agencies often charge high fees, move slowly, and give employers limited control over the quality and consistency of candidates. McRoberts does things differently.
We use recruitment marketing, automation, data and AI to help companies attract better candidates, screen them more effectively, and move them into the hiring process faster — often at a much lower cost than traditional recruitment agencies.
For clients, this means better-quality candidates, faster hiring, lower recruitment costs, and a more scalable way to fill important frontline roles.
If you have worked in recruitment, you will understand how frustrating the traditional model can be: high fees, inconsistent candidate quality, pressure to fill roles quickly, and clients who need a better way to hire. McRoberts offers a different approach.
The opportunity is huge, but we are still a small team. This role is a chance to join McRoberts at an important stage of growth and help build the sales engine for a business that is trying to disrupt a large, established industry.
You will work directly with the CEO, Joe McRoberts, who previously ran a marketing agency in London and brings experience in marketing, sales, recruitment campaigns and business growth. For the right person, there will be a lot to learn — and a real opportunity to grow with the company as McRoberts grows.
The role
This is a phone-first business development role for someone who understands recruitment.
You will contact companies that are actively hiring relevant roles, using data provided by software that identifies live recruitment activity. You will speak with people in operations, HR, recruitment and senior management to understand their hiring challenges and introduce McRoberts where we can help.
You will be making cold contact with prospects across phone, email and LinkedIn — in that priority order. You should be confident picking up the phone and speaking to people who have never heard of us before.
This is not about sounding “salesy”. The role is about listening properly, understanding the prospect’s situation, asking good questions, and introducing our solution in a clear and relevant way.
Initially, your success will be judged on your ability to book good-quality meetings for the CEO. As you grow into the role, you will naturally have the opportunity to pitch and win clients independently.
This is not primarily a candidate resourcing role. Your focus will be opening conversations with employers, understanding their hiring needs, and creating new client opportunities for McRoberts.
Team and culture
McRoberts is a small, ambitious business.
Day to day, you will be working one-on-one in our Shipston-on-Stour office with the CEO. This is not a large office environment or a big sales floor, so it is important that you are comfortable working closely with the founder in a focused, collaborative setting.
We also work with consultants and specialists across the country, and you will have regular contact with the wider team, including weekly calls. However, most of your day-to-day support, feedback and training will come directly from the CEO.
Our culture is friendly, honest and relaxed, but we take the quality of our work seriously. We work hard, care about doing a good job for clients, and try to enjoy the process along the way.
The team is made up of decent, hardworking people who are able to have fun because we trust each other to produce high-quality work.
This role would suit someone who likes a small-business environment, direct communication, and the chance to have a visible impact.
What you’ll be doing
You will:
- Contact companies that are actively hiring drivers and other relevant frontline roles
- Speak with people in operations, HR, recruitment and senior management
- Use phone, email and LinkedIn to start conversations with cold prospects
- Prioritise phone outreach as the main route to generating opportunities
- Listen to prospects and understand their hiring situation before introducing McRoberts
- Work from company and contact lists provided by software
- Keep the CRM impeccably organised so every company, contact, conversation and follow-up is properly tracked
- Manage a large number of prospects at different stages of the sales process
- Book qualified sales meetings for the CEO - your focus will be on booking meetings, not closing deals, at least in the initial phase
- Follow the scripts, email templates, call processes and strategy provided by the CEO
- Give useful feedback on what is working, what is not working, and what prospects are saying
- Help us establish a predictable sales process where we know what activity leads to meetings, proposals and sales
- Support the sale of McRoberts’ introductory offer and help identify prospects who could become long-term clients
- Screen out prospects who do not meet our lead qualification criteria
- Help identify clients with potential to expand into additional jobs or locations
Our offer to clients
We offer new clients an introductory campaign so they can test McRoberts before committing longer term.
Our current introductory offer is £995 per month for the first 2 months, before moving to our standard pricing of £1,500 per job/location per month.
Your commission will be based on clients who successfully convert from the introductory offer to standard pricing, with additional commission opportunities when those clients expand into more jobs or locations.
Commission structure
You will earn:
£150 when a new client converts from the introductory offer to their first standard-price job/location.
You will also earn:
£200 for every additional job/location that client adds.
This means the role rewards good-quality sales — not just getting companies to try a short-term discounted offer. It also rewards finding clients with the potential to grow beyond the initial campaign.
What success looks like
In the first stage of the role, success means:
- Consistently making high-quality cold outreach
- Hitting agreed outreach volumes — the more relevant conversations we create, the more clients we are likely to win
- Booking qualified meetings for the CEO
- Keeping accurate CRM records and follow-up tasks
- Learning which prospects are most likely to need McRoberts
- Helping us improve scripts, messaging and targeting
- Building a clear, repeatable outbound sales process
Over time, success will also include:
- Running more of the sales conversation independently
- Pitching McRoberts directly to prospects
- Closing new clients
- Helping expand clients beyond the initial role or location
Our goal is to build a sales process that becomes predictable: if we contact a certain number of relevant companies, we should know roughly how many conversations, meetings and sales that will create.
What we’re looking for
You should have:
- Experience in recruitment, staffing, recruitment marketing or a closely related sector
- Experience making cold contact with employers or senior stakeholders
- Confidence speaking to hiring managers, HR teams, recruiters, operations managers and senior decision-makers
- Experience using a sales CRM to manage prospects, tasks and follow-ups
- Confidence making outbound phone calls
- Strong written communication for email and LinkedIn outreach
- The ability to stay organised while managing a large volume of prospects
- Resilience, persistence and the ability to handle rejection
- Good listening skills and the ability to understand a prospect’s hiring situation
- A professional, consultative approach to sales
- The ability to work in person from our office in Shipston-on-Stour
Experience in transport, logistics, driver recruitment, industrial recruitment or operational workforce recruitment would be a bonus.
You do not need to know everything about McRoberts before you start. The CEO will provide the strategy, scripts, emails, process and support. However, you do need to be comfortable with outbound sales, cold conversations and disciplined follow-up.
The right person
This role would suit someone who enjoys the business development side of recruitment: opening doors, speaking to employers, understanding hiring problems and creating new client opportunities.
You might currently be working as a recruitment consultant, business development consultant, recruitment account manager, sales development executive or new business executive.
You may be a recruiter who enjoys client development more than candidate resourcing, or someone who has worked in recruitment and wants to help sell a better, more modern way of hiring.
You will need to be resilient. A lot of prospects will not answer, some data will be wrong, and not every conversation will go anywhere. But for the right person, this is an opportunity to help build a sales function from the ground up in a business with a clear offer and a strong target market.
You should also be comfortable working in a small office environment, where you will work closely with the CEO rather than being part of a large team. This is a good fit for someone who wants direct support, fast feedback and the chance to help shape how things are done.
Why join McRoberts?
You will be joining a small, ambitious business at an important growth stage.
McRoberts is trying to change how recruitment is done. We are using marketing, automation, AI and better candidate screening to offer clients a faster, more affordable and often more effective alternative to traditional recruitment agencies.
We have a proven service, strong client results, a clear introductory offer, and access to live buying signals from companies that are actively hiring. We now want to turn that into a consistent, organised and predictable outbound sales process.
You will work directly with the CEO, get close support, and have a real influence on how the sales process is built. Because we are still a small team, your work will be highly visible and genuinely important to the growth of the business.
This is a practical, hands-on business development role. We are not looking for someone to sit back and wait for warm leads. We are looking for someone who is happy picking up the phone, speaking to employers, staying organised and helping us win new clients.
You will also be joining a friendly team that values honesty, good work and straightforward communication. We care about doing a good job for clients, but we also want work to be enjoyable and human.
For the right person, this is an opportunity to learn directly from the founder, help build a disruptive recruitment business, and grow with McRoberts as the company grows.
Package
- £30,000 basic salary
- £150 commission when a new client converts from the intro offer to their first standard-price job/location
- £200 commission for every additional job/location added by that client
- Office-based role in Shipston-on-Stour, Warwickshire
- Full-time preferred
- Part-time to full-time considered for the right person
- Direct training, support and feedback from the CEO
- Weekly contact with the wider consultant team
- Opportunity to grow into pitching and closing clients independently
- Free parking
- Company pension
How to apply
Please send your CV and a short note explaining why this role appeals to you.
In your application, please highlight your experience in:
- Recruitment, staffing or recruitment marketing
- Cold outreach to employers or senior business stakeholders
- Speaking to hiring managers, HR teams or operations leaders
- Using a sales CRM
- Booking meetings or generating new business opportunities
- Transport, logistics, industrial or driver recruitment, if relevant
Pay: £30,000.00-£45,000.00 per year
Benefits:
- Company pension
- Free parking
- On-site parking
Experience:
- B2B sales: 1 year (required)
Work Location: In person
