Values are extremely important to our culture and success at FullFibre...
We are Customer Centric . Our customers are at the centre of everything we do. We value, serve, and support our customers with care and dedication.
We are Collaborative. We prioritise effective communication, cooperation, and collaboration. We work as one team and celebrate our shared success.
We are Proud. Proud of the work we do and how we do it; with integrity, pride, confidence, and respect
We are Agile . We embrace change. We are innovative, forward thinking and adapt quickly to fast-moving situations and opportunities. We are continuously improving
The main purpose of your role as our Digital Marketing Manager is to lead and accelerate our digital marketing performance, driving sales growth through best-in-class execution across all digital channels. This role is responsible for our digital presence end-to-end, from paid and organic channels to website performance, SEO, and affiliates while managing a Marketing Executive and working closely with senior stakeholders to deliver commercial results.
Ideal Profile...
What we are looking for in a candidate!
- Strategic thinker: you bring a clear commercial mindset and can translate business goals into effective digital marketing plans.
- Analytically strong: you are highly data-literate, comfortable interpreting complex performance data, and driven to use insight to accelerate results.
- A self-starter: you are proactive, take ownership, and do not wait to be told what to do, especially important given the pace of this hire.
- A relationship builder: you develop effective partnerships internally and externally, including with affiliate and agency partners.
- A composed operator: you cope well under pressure, maintain resilience, and manage setbacks without losing momentum.
Effective in the following areas:
- Strong written and verbal communication skills, including the ability to present performance clearly to senior stakeholders.
- Strategic planning and commercial problem-solving.
- Affiliate and partnership management across comparison sites and performance networks.
- Full-funnel digital channel management: paid search, paid social, display, SEO, email, SMS, and content.
- Email and SMS campaign management, including lifecycle marketing, abandoned basket recovery, lead nurture, and cold data reactivation.
- Data segmentation, GDPR compliance, and email/SMS platform management.
- Website ownership, CRO, and UX improvement.
- Budget management and media planning.
- People management and team development.
- Excellent time management and ability to prioritise in a fast-moving environment
- Adaptability and willingness to embrace change and new approaches.
Desirable skills, knowledge, experience...
- Experience in a broadband, utilities, or subscription-based consumer business.
- Familiarity with WordPress and content management.
- Experience using Adobe Suite or similar creative tools.
- Knowledge of A/B testing platforms and CRO methodology.
Our Marketing teams' work style is hybrid, which involves spending time at one of our offices several times a month, you would be required to travel if you are successful in this role.
Your key responsibilities as our Digital Marketing Manager will be...
Affiliate Programme & Partner Relationships
- Lead and grow the affiliates programme across multiple comparison sites, building strong, commercially productive relationships with partners.
- Proactively identify and develop new affiliate and partnership opportunities to expand reach and drive incremental sales.
- Manage performance across the affiliate network, tracking contribution to overall sales targets and optimising agreements.
Paid & Organic Digital Channels
- Own the digital marketing plan and manage media budgets across paid search, paid social, display, online video, and influencer marketing.
- Oversee SEO strategy, ensuring it evolves consistently, with a focus on local SEO and report on organic conversion growth.
- Manage agency relationships (including paid media and SEO agencies), briefing and holding them accountable to performance targets.
- Develop test-and-learn frameworks to drive innovation and efficiencies across all paid and organic activity.
Website & Conversion
- Oversee the website, taking ownership of performance, user experience, and continuous improvement.
- Monitor website traffic, analyse core KPIs, and develop a testing strategy to improve conversion rates.
- Own the marketing relationship with the development team and agency to improve buying journeys and optimise conversion to customer, product uptake, and dropout.
Email Marketing & SMS
- Plan and execute email marketing campaigns across the full customer lifecycle from lead nurture and cold data reactivation through to customer retention and upsell.
- Own SMS marketing activity, including abandoned basket recovery, lead follow-up, and cold data engagement campaigns.
- Develop segmentation strategies to ensure the right message reaches the right audience at the right time, maximising conversion and minimising unsubscribes.
- Monitor deliverability, open rates, click-through rates, and conversion metrics; continuously test and optimise subject lines, content, timing, and audience segments.
- Manage the email and SMS platform, ensuring data hygiene, compliance with GDPR, and best-practice consent management.
Analytics, Reporting & Insight
- Analyse and report on campaign and channel performance; recommend optimisation actions to drive continuous improvement.
- Work with data and analytics teams to build reporting infrastructure and generate meaningful, actionable insight.
- Understand and interpret all available data to develop ongoing targeting improvements and audience strategies.
People Management
- Line manage and develop a Marketing Executive, setting clear objectives, providing regular feedback, and supporting their growth.
Company Benefits...
- Competitive base salary up to £62K, dependent on experience/qualifications
- 25 days’ paid holiday plus bank holidays
- A day off for your birthday
- Pension Scheme
- Life assurance
- Private BUPA Healthcare
- £500 Employee Referral Scheme
- Enhanced family friendly policies
- Zzoomm Employee broadband perks inc family & friends
- Working with us, you will learn new skills on the job, diversify your abilities and enjoy building a new future for the UK’s broadband network.
FullFibre provides you with the flexibility to work in a way that will help you grow and develop. As well as having clear responsibilities, you will get extensive training to help you develop, and you will be building a legacy here as we build the Full Fibre broadband network of the future.
