We are a leading Japanese food brand bringing authentic, high-quality products to B2B and B2C markets in the UK. We are looking for a Brand Manager to lead end-to-end new product development (NPD), and manage cross-functional projects while supporting marketing activities when needed. This is a hands-on role, requiring independence, organisation, collaboration, and a passion for Japanese food. Japanese language skills are a plus.
What You’ll Do
- Lead the full NPD process from concept to launch, coordinating with suppliers abroad, packaging design teams, technical and purchasing team
- Coordinate packaging design for new products and existing products
- Actively seek market insights, identify opportunities, generate NPD ideas, and make them happen through coordinating with other teams
- Communicate effectively with suppliers, agencies, and internal stakeholders to ensure smooth project delivery
- Manage administrative tasks of the team such as product audits, websites, samples, filing and other organisation tasks with accuracy and attention to detail
- Support other marketing activities when required
Who You Are
- Experience in brand management, project management, product management, or NPD (food sector preferred), with exposure to end-to-end project management and supplier coordination
- Passionate about Japanese food, cooking, and its quality & authenticity
- Comfortable in Japanese corporate culture, respectful, detail-oriented, and collaborative
- Independent, proactive, collaborative, organised, and commercially smart
- Positive, self-driven, flexible, and able to work across teams including virtual colleagues and external partners
- Japanese language skills are a plus
Success Measures
- End-to-end delivery of NPD projects on time, on budget, and to quality standards
- Product performance, market acceptance, and commercial impact
- Quality of collaboration across internal teams and with suppliers/agencies
- Accuracy, organisation, and effectiveness in administrative and project support
