About KIN
KIN is an independent hospitality brand based in the heart of Fitzrovia, London. Known for our vegetable-led approach to food, warm hospitality, and design-led spaces, we operate KIN Café and KIN Restaurant, serving vibrant vegetarian and vegan dishes inspired by flavours from around the world.
We are looking for a creative, organised, and commercially minded Marketing Manager to lead and execute our marketing strategy across both sites. This is a hands-on role for someone who loves food, hospitality, storytelling, and building genuine connections with customers and the local community.
The Role
As Marketing Manager, you will be responsible for growing awareness of the KIN brand, increasing customer engagement, driving revenue, and strengthening our position as one of London's leading plant-focused hospitality concepts.
You will work closely with the founders, management team, and operational teams to create and deliver marketing campaigns that reflect the personality and values of the business.
Key Responsibilities
- Develop and implement marketing strategies to increase brand awareness, customer engagement, and revenue growth.
- Plan and manage digital marketing campaigns across social media, email marketing, and online advertising channels.
- Create and oversee engaging content including photography, videography, graphic design, and written communications.
- Manage KIN's social media presence, ensuring content is consistent, creative, and aligned with the brand.
- Coordinate influencer collaborations, media visits, partnerships, and PR opportunities.
- Monitor market trends, competitor activity, and customer insights to identify opportunities for growth.
- Organise and promote seasonal campaigns, special events, product launches, and community initiatives.
- Build relationships with local businesses, brands, charities, and community organisations.
- Work closely with restaurant and café teams to ensure consistent messaging across all customer touchpoints.
- Analyse campaign performance and provide regular reports with recommendations for improvement.
- Manage marketing budgets and ensure campaigns deliver measurable returns.
- Support customer retention initiatives, loyalty programmes, and database growth.
- Maintain and strengthen KIN's brand identity across all channels.
Skills & Experience
- Degree or professional qualification in Marketing, Communications, Business, or a related field, or equivalent practical experience.
- Previous experience in a marketing role, ideally within hospitality, food and beverage, lifestyle, or retail sectors.
- Strong understanding of social media marketing, content creation, email marketing, and digital advertising.
- Excellent communication, organisational, and project management skills.
- Experience managing multiple projects and deadlines in a fast-paced environment.
- Ability to analyse data and turn insights into practical marketing actions.
- Proficiency with marketing platforms, social media tools, and Microsoft Office.
- A creative eye and strong understanding of visual storytelling.
- Self-motivated with the ability to work both independently and collaboratively.
Desirable
- Experience working with hospitality brands, restaurants, cafés, or food-focused businesses.
- Photography, videography, or graphic design skills.
- Experience working with influencers, PR agencies, and media contacts.
- Passion for food, hospitality, wellness, sustainability, and community-driven businesses.
What We Offer
- Opportunity to shape the marketing direction of one of London's most exciting independent hospitality brands.
- Creative freedom and autonomy within a growing business.
- Staff discounts across KIN venues.
- Career development opportunities as the business continues to expand.
- A supportive and collaborative working environment.
If you are passionate about hospitality, creativity, and building brands that people genuinely connect with, we'd love to hear from you.
Pay: Up to £36,000.00 per year
Benefits:
- Canteen
- Casual dress
- Company events
- Company pension
- Cycle to work scheme
- Employee discount
Work Location: In person
