Jo Malone London has the exciting opportunity to join the Global Marketing team as Manager, Global Marketing (Maternity Cover). The role will contribute to the execution of the 3 year cologne intense and Ultra Lux Marketing strategy fro concept kick off to go-to-market. Lead the end-to-end marketing agenda across product and consumer marketing, driving brand growth, product innovation, brand desireability and commercial performance through clear strategy and strong execution.
Leadership
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Lead cross-functional alignment across marketing, creative, product development, PR, online and regions
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Set clear direction, priorities, and success metrics
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Champion a performance-driven, insight-led, consumer centric culture
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Demonstrates learning agility anticipates change, and proactively seeks knowledge and skills to make a stronger impact
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Executes with excellence and communicates results and learnings
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Builds collaborative relationships internally and externally to deliver on objectives
Category Strategy & Assortment
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Support Directors defining category strategy & growth opportunities for JML Cologne Intense & Ultra lux categories
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Understand and leverage category growth drivers, including pricing, distribution, and assortment strategy
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Maintain focus on heroes in all analyses and planning activities
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Monitors competitor (product launch, assortment, pricing changes…) to inform robust market & competitive reviews
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Help shape the product assortment to balance recruitment, retention, and scale
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Ensure portfolio clarity, relevance, and differentiation across distribution channels taking into account regional nuances
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Monitor market, competition, and trends to inform category strategic choices
Product Marketing
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Own product strategy from concept through launch and lifecycle
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Define positioning, pricing, and key claims to ensure clear differentiation
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Translate innovation into clear, compelling consumer propositions
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Guide new product development through strong cross-functional collaboration, leveraging consumer, regional & market insights
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Support decision-making around product by translation data into actionable insights
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Ensure consistency across product storytelling and brand equity
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Drive on-time product launches across regions by managing key programme milestones
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Consolidate forecast overview to ensure Global sales targets are met
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Develop impactful presentations to secure regional alignment and stakeholder buy-in · Oversee end-to-end programme delivery, connecting product concept to omnichannel execution and ensuring adherence to stage-gate processes
Consumer Marketing
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Support director in leading campaign activation strategy to build Brand/product awareness, desirability, and recruitment ·
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Oversee channel activation across paid, owned, and earned
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Support in driving 360 Activation brief development and partners with Creative and Regions to develop an activation strategy that addresses market/consumer needs by channel across the consumer journey
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Enforce clear consistent messaging frameworks that drive relevance and cut-through · Optimise performance through data, insights, and testing
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Track campaign performance to evaluate impact and to take learnings to inform next cycle of marketing planning
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Support deployment of marketing plan to regions; prepare materials to support cascade meetings as needed
