About Audience2Media
Founded in 2009, Audience2Media is an award-winning independent audience targeting media agency that connects brands with audiences through data-driven precision, creative storytelling, and technological innovation. With deep expertise in programmatic, performance marketing, and behavioural audience targeting, the company continues to evolve its offering to meet the demands of the modern digital ecosystem including the fast-growing world of influencer marketing.
Audience2Media has developed two proprietary platforms powered by global first-party data: Krypton, a behavioural advertising solution, and Impact, the world’s largest influencer platform with access to over 134 million social media profiles worldwide. The company operates internationally with offices in London, Kuala Lumpur, and Hong Kong.
About the Role
As Head of Influencer Marketing at Audience2Media UK, you will lead the agency’s influencer marketing strategy, shaping how brands collaborate with creators, thought leaders, and communities across multiple digital channels.
This is a senior leadership role that combines strategic vision, commercial drive, and creative flair. You will develop new business opportunities, lead influencer partnerships, and ensure campaigns deliver measurable impact for clients while positioning Audience2Media as a leader in the influencer marketing space within the UK and beyond.
Key Responsibilities
Define and execute the influencer marketing strategy for Audience2Media, aligned with the company’s growth and innovation roadmap. Collaborate and partner with Head of Influencer Marketing team member in Asia.
Identify emerging influencer trends, technologies, and platforms that can enhance Audience2Media’s client offering as well as up and coming creators.
Collaborate with senior leadership to integrate influencer marketing across the agency’s media, data, and account management divisions.
- Business Development & Partnerships
Lead the commercial growth of the influencer marketing division, driving new revenue opportunities and expanding client relationships.
Build and nurture partnerships with influencers, creators, talent agencies, and relevant platforms.
Lead with influencer-led proposals, pitch materials, and client presentations.
Oversee the planning, execution, and optimisation of influencer campaigns across multiple verticals.
Ensure all campaigns deliver against client KPIs including reach, engagement, conversions, and ROI.
Collaborate and oversee closely with creators, media, and data teams to ensure influencer content is brand-safe, compliant, and impactful.
Build and lead a specialist influencer marketing team within the agency for the UK utilising full operational support in Asia.
Mentor and inspire talent, fostering a culture of collaboration, innovation, and accountability.
Represent Audience2Media at industry events, thought leadership panels, and networking opportunities.
Skills & Experience
- 7+ years’ experience in influencer marketing, digital partnerships, or social strategy within an agency or media environment.
- Proven track record of scaling influencer marketing initiatives and delivering measurable results.
- Strong understanding of both B2B and B2C influencer ecosystems and creator platforms.
- Excellent client relationship management and communication skills.
- Strong commercial acumen, with experience managing budgets, negotiating contracts, and driving profitability.
- Passionate about data, technology, and creativity with the ability to translate insights into actionable strategies.
Why Join Audience2Media
- Be part of a forward-thinking agency at the forefront of data-driven advertising innovation.
- Opportunity to build and lead a high-impact business division in a fast-growing market.
- Collaborative, entrepreneurial culture with global reach.
- Competitive salary, benefits, and career progression opportunities.
- International and global exposure to brands and partnerships where appropriate
Pay: £35,689.10-£90,115.03 per year
Benefits:
- Additional leave
- Company events
- Company pension
- Work from home
Work Location: Remote
