The Marketing Manager is responsible for developing and executing a growth-focused marketing strategy that attracts in-bound qualified leads and directly supports the new business team in achieving Candyspace's revenue targets. Their focus will be managing and optimising Candyspace website and social channels as well as creating content, online and in-person events and targeted campaigns that position Candyspace as a thought leader in its core markets. All marketing activity should provide value to prospective clients, creating reasons for prospects to engage with Candyspace and enabling the agency sales team members with tools and intelligence to nurture leads and convert opportunities more effectively.
Working as a key member of the Candyspace Growth team, the Marketing Manager will work alongside Growth Managers and Head of Growth, providing marketing support and content for our technology, sector and ABM campaigns.
The role requires a strategic thinker, with excellent communication and project management skills to brief and manage external partners and contractors. They will also act as the main point of contact between Candyspace and Quantiphi's Shared Marketing Services (SMS) team, briefing and coordinating support across analytics, SEO, PPC, design and creative workstreams.
Strong analytical skills are essential. The Marketing Manager will be required to produce regular monthly and quarterly marketing performance reports including insights, recommendations and help demonstrate the commercial impact of our marketing activity on leads, sales, pipeline, revenue and growth targets.
