Job Title
Revenue Marketing Lead
Job Description
The Revenue Marketing Lead is the commercial execution engine for the Decision Platform. Working within the marketing strategy set by the Marketing Lead, this role is accountable for translating global marketing direction into effective, data-driven demand generation and campaign activity that fills the sales pipeline.
Reporting directly to the CRCO for commercial performance, with a dotted line to the Marketing Lead for strategic alignment, this role bridges revenue targets and integrated marketing delivery. You will manage a team of Regional Marketing Executives and drive a HubSpot-first approach to pipeline management, ensuring every marketing activity connects to bottom-line growth.
Given the global scope of this role covering the UK, North America, Asia, and Australia, a high degree of flexibility regarding timezones is essential.
Organisational scope
Reporting Lines
Direct report to the CRCO for commercial pipeline performance and revenue targets
Dotted line to the Marketing Lead to ensure alignment with global marketing strategy, brand governance, and the integrated marketing roadmap
Direct Reports
Role & strategic context
This role operates within the demand generation and campaign execution layer of the marketing function. The Marketing Lead sets overall marketing strategy, pipeline governance targets, and brand direction. This role is accountable for executing against that strategy to drive measurable pipeline contribution for the Decision Platform.
A key responsibility of this role is to close the feedback loop — bringing market-specific insights from regional execution back to the Marketing Lead to inform and refine global marketing strategy.
Core responsibilities
1. Demand Generation — Inbound & Outbound
Own the full demand generation lifecycle for the Decision Platform, spanning inbound (content, organic) and outbound (LinkedIn, ABM) channels
Design and execute high-intent multi-channel campaigns to secure discovery calls with C-level decision-makers at global insurance carriers across all key territories
Build and optimise the inbound engine in collaboration with the Marketing Lead and product marketing team, increasing MQL-to-SQL velocity
Own lead nurturing programmes that move prospects through the funnel from awareness to SQL, working within the CRM/HubSpot framework
Ensure all demand generation activity reflects the brand positioning, messaging, and GTM strategy set by the Marketing Lead
2. Campaign Execution & Regional Team Management
Execute the integrated campaign plan defined in partnership with the Marketing Lead, covering digital, ABM, events, partnerships, and content
Manage and mentor Regional Marketing Executives, empowering local execution while maintaining alignment to global campaign strategy and revenue goals
Build 'The UnderwriteMe Way' — consistent marketing playbooks for campaign execution and lead management that scale across all global markets
Provide regular market-specific insights back to the Marketing Lead to inform strategy refinement for North American, European, and Asian audiences
3. Cross-functional Alignment
Collaborate with the product marketing team and sales to build outbound sequences that translate product features and marketing content into compelling commercial hooks
Support the Marketing Lead's sales enablement agenda by ensuring campaign assets and messaging align to the narrative set at strategy level
Provide market-specific insights to Product Marketing to help refine messaging for the nuanced needs of the North American, European, and Asian insurance landscapes.
4. Customer Advocacy
Build and lead a global Customer Referral Program, incentivising current partners to introduce the technology to new opportunities
Partner with Customer Success to identify power users and convert their success into high-converting lead generation assets — video testimonials, joint webinars, and technical case studies
5. HubSpot, Data Integrity & Reporting
Operate within the CRM/HubSpot framework governed by the Marketing Lead, ensuring all marketing touchpoints are captured accurately
Own database cleanliness, campaign naming conventions, and multi-touch attribution reporting globally
Build and present real-time regional dashboards to the CRCO, reporting on CAC, Marketing-Sourced Pipeline, and regional ROI
Feed pipeline performance data and market insights back to the Marketing Lead for integrated reporting at leadership level
What we’re looking for
5 years in a B2B SaaS Demand Generation, Customer Marketing, or Revenue Marketing role (InsurTech/FinTech preferred)
Proven track record across both inbound and outbound demand generation — not solely paid or outbound campaign execution
HubSpot proficiency: deep experience implementing workflows, reporting, and database management
Ability to work within a strategy set by others while owning execution with autonomy and commercial accountability
Experience leading and developing remote or in-region marketing professionals
Strong commercial mindset with the ability to report on pipeline and revenue metrics to C-suite leadership
Willingness and ability to work across multiple timezones to support a global operation
About UnderwriteMe
UnderwriteMe is an Insurtech software business and subsidiary of Pacific Life Re (PL Re), a global life and pensions reinsurance firm. We have a vision to help everyone purchase protection insurance by using data and disruptive technology to transform our partners and markets in order to make their underwriting processes as quick and efficient as possible.
Our core products are:
- Decision Platform - a B2B enterprise platform that provides a best-in-market Underwriting Rules Engine used by over 30 insurers to power their underwriting decisions. The product is sold across UK & Ireland, Asia-Pacific and North America. The platform combines our engine with technology to source and process third-party information supporting underwriting decisions for insurers. We are already working on capabilities, powered by AI, to make these decisions even more efficient.
- Protection Platform - a B2B2C marketplace used by over 15,000 advisors to power quoting and purchase of protection products in the UK. We currently deliver 16% of the UK markets protection policies and we are already working to increase our reach.
Working for UnderwriteMe
Joining UnderwriteMe means being part of a technology company that is committed to bringing a fresh and dynamic approach to insurance. You’d be working with a team of highly technical experts made up of people with backgrounds in software, fintech, and insurance.
Every person in our global team is valued for the unique qualities they bring to our business and we seek to build their expertise and support their individual ambitions at every step. Of course, we take our work seriously and we know our team can operate under great pressure. We work hard and thrive on achievement, but we also know how to have fun and relax too. We regularly host a range of team building days to strengthen our team's connection with each other and reflect on their successes.
Providing employees with a healthy work-life balance is very important to our culture. We have a wide range of employee benefits and we host regular social activities and wellbeing initiatives. We are also committed to supporting our employee's involvement in their communities, by actively fundraising, hosting charity events, and overseeing volunteering opportunities.
Benefits (Only for Permanent and Fixed Term Employees)
Leave
25 days of annual leave with option to buy/sell more days
Adoption and fertility leave
Generous enhanced parental leave
Healthcare
Savings & Retirement
Wellness
Subsidized gym membership
Access to Employee Assistance Program
Cycle to Work and Electric Car Salary Sacrifice Scheme
Time off for volunteering
Charitable matching of employee donations
You Can Be Who You Are
We are committed to a culture of diversity and inclusion that embraces the authenticity of all employees, partners and communities. We support all employees to thrive and achieve their fullest potential.
As part of our commitment to accessibility for all, UnderwriteMe will, upon the request of the applicant, provide accommodation during the recruitment process to ensure equal access to applicants with disabilities. Please contact us about your needs, and we will consult with you to ensure suitable accommodation is provided.
UnderwriteMe Values
Please click here to view our company values
