Central Employment are working with a leading Technology provider, as they look to expand there in-house marketing function, appoint a B2B Content Strategy Lead.
We’re seeking a commercially driven B2B Digital Content Strategy Lead to own and deliver a high-impact content strategy within a fast-paced technology environment. This is a pivotal role focused on creating and optimising content across the full marketing funnel—driving awareness, engagement, and conversion across key B2B audiences.
You’ll lead the development of insight-led content programmes, thought leadership, and messaging frameworks that directly support demand generation and revenue growth, working closely with digital, paid media, and commercial teams.
Content Strategy & Planning
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Develop and execute a comprehensive B2B content strategy aligned to commercial goals and customer journeys
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Own the end-to-end content roadmap across awareness, consideration, and conversion stages
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Build scalable content frameworks that support product, campaign, and brand initiatives
- Create compelling, insight-driven thought leadership that positions the business as a market authority
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Lead the development of campaign content, including whitepapers, case studies, landing pages, blogs, and email nurture programmes
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Establish clear, consistent messaging frameworks across all channels and touchpoints
Performance & Optimisation
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Leverage SEO insights, keyword research, and audience data to inform content creation and optimisation
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Monitor, analyse, and report on content performance using digital analytics tools
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Continuously refine content strategy based on performance data to improve engagement, conversion, and ROI
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Cross-Functional Collaboration
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Partner with paid media, digital, and demand generation teams to deliver fully integrated campaigns
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Align content with media strategies to maximise reach and conversion efficiency
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Collaborate with product marketing, sales, and leadership teams to ensure messaging supports commercial priorities
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Content Governance & Best Practice
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Establish best practices in content creation, SEO, and digital storytelling
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Ensure consistency in tone, voice, and brand positioning across all outputs
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Manage external agencies or freelancers where required
- Proven experience in a B2B content strategy or content marketing leadership role, ideally within the technology sector
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Demonstrated success in creating high-performing content across the full marketing funnel
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Strong experience in developing:
- Thought leadership programmes
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Campaign content strategies
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Messaging and positioning frameworks
- Solid understanding of SEO, content optimisation techniques, and performance analytics
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Experience working closely with paid media, digital marketing, or demand generation teams within an integrated campaign environment
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Data-driven mindset with the ability to translate insights into actionable content improvements
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Excellent stakeholder management and collaboration skills
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Strong commercial awareness and understanding of how content drives pipeline and revenue
- Experience in SaaS, Technology, or B2B services
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Familiarity with marketing automation and CRM platforms
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Experience managing content teams or external agencies
