In a nutshell
Responsible for the management of Nectar marketing campaigns to drive participation/transactions with partners and Nectar programme engagement. Reporting to the Campaign Delivery Manager alongside other Campaign Delivery Executives.
What you need to do
Manage the end to end delivery of Nectar campaigns and promotions from receiving the brief to deploying to the end customer. Responsible for the day to day tasks and management of individual offers through to tactical campaigns.
Organise and traffic Nectar campaigns from the Planning teams and Partner Account Management team into channel delivery teams using a clear stage-by-stage process and project management tools.
Working in a small team reporting to the Campaign Delivery Manager, with other campaign delivery executives for training and support in the wider Campaign Management team.
How will I succeed?
Nectar customer lifecycle work streams – marketing campaigns targeted at strategic audiences
Nectar promotions – such as Travel partner promotions and Nectar’s Swipe to Win competitions
Partner solus activity – the promotion of partner marketing activity through Nectar channels
Nectar Multi-Channel Event/Promos – Longer term series of comms with multiple partner and channel involvement, plus seasonal events (Christmas)
Offers in Nectar Offer stream – Weekly refreshed offers appearing in collectors’ mobile/web app and weekly coalition emails
Responsible for the creation of weekly refreshed offers to the Nectar Offer Stream ensuring offers adhere to the company’s brand guidelines
Working closely with the Analytics team to target collectors via segmentation tree for campaigns and offers using Visio
Add and index images to Nectar Offer Stream and weekly email coalition
Quality control of all offers that are issued to collectors via the Nectar Offer Stream and email coalition
Work closely with the Unica Development and Client Services team especially in the on-boarding of new sponsors and management of rejected offers
Other activities:
Brief Nectar’s offshore and onshore data delivery teams to produce data extracts and appends for Nectars partners to use to send their own marketing communications promoting Nectar.
Responsible for the set-up of some ad hoc awarding of Nectar points for campaigns trafficked through the Campaign Management team.
Support the Marketing Strategy team in delivering audience segments for Facebook/Instagram/Google Ads advertising.
Ensure all SLAs and deadlines are met and campaigns are delivered in the most efficient way.
Work with data teams to ensure all Campaign Management work and processes are compliant with data governance guidelines.
Follow all quality control processes across all areas of Campaign Management and ensure the brand is represented accurately and consistently across all communications.
Implement standardisation and automation wherever possible for more cost and resource effective, faster and more personalised communications.
What we’d like you to have:
Experience in a campaign operational, project management, operational marketing role or similar.
Proficiency in Microsoft Office applications and experience in using project delivery/Kanban tools and platforms.
Excellent written and verbal communication skills.
Excellent interpersonal & team working skills.
Experience in coordinating other team resource, enforcing deadlines, and being able to deal constructively with difficult conversations.
Willingness, confidence and ability to take initiative and adapt to changes in work streams.
Ability to lead work streams and to manage many projects concurrently.
Ability to work well under pressure and produce desired results to strict deadlines.
Ability to add value to the end-to-end lifecycle of a data driven campaign from concept development to execution and measurement.
Thorough understanding of data segmentation and database marketing processes.
Knowledge of the principles of email, app, social media marketing.
