IG has been at the centre of retail trading and investment since 1974, when we helped create the market for financial spread betting. Today, we're a FTSE100 fintech operating across five continents, serving over 700,000 clients and handling billions in transactions - built on decades of scale, trust and proof. We didn't pivot to innovation; it's how we've always operated . What that means for the people who work here is real: genuinely complex problems to solve, the technology and resources to tackle them properly, and the kind of scope that’s rare in established businesses. The bar is high - bring a curious and forward-thinking mindset and we'll give you the platform to define what comes next. Join us at IG – the future gets built here.
This role sits within the Performance Marketing team, part of IG’s broader Marketing function. The team is responsible for delivering measurable customer acquisition across paid channels globally, and paid social is a growing and strategically important part of that mix. You will report into the Senior Paid Media Lead and work closely with the wider performance team, creative function, and analytics partners. The team is data-led, fast-paced, and investing significantly in its paid social capability – including its use of a customer data platform (CDP) for audience strategy and Celtra for dynamic creative production.
Your role in the Team’s Success
This is a hands-on performance role for a paid social specialist who knows how to drive acquisition at scale . You will own the execution and optimisation of paid social campaigns across Meta, Reddit, LinkedIn, X, and TikTok – with a clear mandate to reduce customer acquisition cost (CAC) and grow the number of clients making their first trade with IG. In-platform metrics matter, but what counts here is what they translate to: qualified customers and commercial value. We’re also looking for someone who actively uses AI tools to work smarter – whether that’s automating reporting workflows, surfacing insights faster, or cutting time spent on manual analysis. If you combine performance marketing expertise with a strong data instinct and a practical grasp of AI, this role was built for you.
Campaign management and performance delivery
Plan, set up, and manage paid social campaigns end-to-end across Meta, Reddit, LinkedIn, X, and TikTok, maintaining a clear line of sight from in-platform activity to downstream acquisition metrics.
Own campaign pacing, budgets, and bid strategies with a focus on reducing CAC and growing first trade (FT) volumes, not just improving in-platform efficiency.
Audience strategy and targeting
