Regional Sales Manager – South-West England (Full-time, Permanent)
This is a remote-based role covering South West England, with regular travel across the region to support customers and teams.
Role Overview:
For over a century, Wynnstay has stood alongside farmers and rural communities. Today, we honour that heritage while looking firmly to the future - building a high-performance agricultural business that is grounded, safe and ambitious. If you’re seeking a career in agriculture that blends tradition with progress, performance with collaboration, Wynnstay could be the place for you.
As Regional Sales Manager, you will lead and inspire a high-performing regional sales team, driving sustainable growth and delivering exceptional service to our farming customers. You’ll take ownership of profitable sales development across your territory, ensuring targets are achieved while strengthening existing relationships and identifying new opportunities.
You will also act as a national champion for the Wynnstay product group, maximising financial contribution and supporting innovative marketing initiatives. Through strong, positive leadership, you’ll empower your team to achieve outstanding results while fostering a collaborative culture that reflects our values and long-standing commitment to the agricultural community.
Responsibilities:
- Own site quality, feed safety, and compliance standards end-to-end.
- Deliver regional sales, margin and cost targets, translating strategy into clear, measurable action plans.
- Drive profitable growth by developing new business opportunities while strengthening and retaining existing customer relationships.
- Maintain a strong, active sales pipeline to support sustainable regional growth.
- Take ownership of the Top 25 regional accounts and key national customers, growing share of wallet while protecting margin.
- Lead, inspire and develop Sales Representatives, Youngstock Specialists and support colleagues to create a high-performance, accountable team culture.
- Monitor performance through effective use of CRM and sales data, ensuring strong reporting discipline and informed decision-making.
- Work collaboratively with Stores, Trading Desks, eCommerce, Marketing, Technical and Supply Chain teams to maximise commercial returns.
- Contribute to pricing strategy, annual budgeting and regional campaign planning.
- Lead regional marketing initiatives to strengthen brand presence and customer engagement.
- Provide clear market intelligence, competitor insight and performance updates to senior management.
- Resolve customer issues professionally and promptly, maintaining strong relationships and brand reputation.
- Ensure compliance with company policies, health & safety standards and trading regulations.
- Take ownership of regional projects including new store launches, product introductions and joint ventures.
- Continuously seek improvements in ways of working to enhance efficiency, profitability and customer service.
What we’re looking for:
Essential:
- Proven experience in a senior sales or regional sales management role, ideally within agriculture, feed, or a related rural sector.
- Demonstrable track record of delivering sales growth, margin improvement, and achieving financial targets.
- Strong commercial acumen with experience managing budgets and P&L responsibility.
- Experience leading, coaching, and developing high-performing sales teams.
- Sound understanding of the agricultural sector and farming customer needs.
- Excellent relationship-building skills with the ability to influence key accounts and stakeholders.
- Strong analytical skills with experience using CRM systems and sales performance data to drive decisions.
- Effective communicator with strong presentation and negotiation skills.
- Full UK driving licence.
Desirable:
- Degree or equivalent qualification in Agriculture, Business, or a related discipline.
- BASIS, FACTS, or other relevant agricultural qualification.
- Experience working across multiple sales channels (e.g. retail stores, trading desks, eCommerce).
- Experience managing national or top-tier key accounts.
- Knowledge of agricultural inputs including feed, seed, fertiliser, or animal health products.
- Formal leadership or management training/qualification (e.g. ILM, CMI).
- Experience launching new products, stores, or commercial initiatives.
Benefits:
- Competitive salary
- 25 days’ annual leave plus UK bank holidays
- Employee discount at Wynnstay Stores
- Opportunity to join a supportive, values-led organisation with a turnover of £613 million and over 900 colleagues nationwide
If you share our values and want to be part of a business that works together to support people, communities, and the future of farming, we welcome your application to Wynnstay Group. If you require reasonable assistance or for more information, please contact [email protected]
Job Type: Full-time
Benefits:
- Company pension
- Employee discount
- Work from home
Work Location: Remote
